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An Article On Customer Experience That Actually Makes Sense

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They’re also empowered with the necessary tools and encouraged to actively contribute to the customer experience. Customer-centric culture: Your company’s brand values must align with putting the customer’s needs first and fostering customer sympathy.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

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Customer Effort Score (CES) Customer Effort Score (CES) is a customer experience metric used to measure customer effort and customer satisfaction. Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service.