ECXO

NOVEMBER 17, 2024

Emotion-Driven Design: Unlocking the Key to Unstoppable Customer Adoption Introduction In the fast-evolving technology landscape, emotional design has emerged as a critical factor influencing adoption rates. Design leaders should focus on removing unnecessary complexities and ensure that the user journey is intuitive.

B2B 390

B2B Loyalty Connections Technology 390

Experience Matters

OCTOBER 4, 2016

We just published a Temkin Group report, Translating Brand Promises into Employee Behaviors. Too […].

Report 258

Report Brands Brand Values Groups 258

Experience Matters

OCTOBER 8, 2014

As part of yesterday’s Customer Experience Day celebration , I attended a CXPA local networking event at the Dana-Farber Cancer Institute (DFCI) in Boston. It’s a powerful concept for anyone who cares about customer experience. Your customers are the same. Goals, not just interactions. Caring, not just doing.

Customer Connectedness 298

Customer Connectedness Brand Values Employee Engagement Tips 298

Experience Matters

DECEMBER 16, 2016

If you’ve followed our research, then you know that organizations build and sustain customer-centric cultures by mastering the Four CX Core Competencies: Purposeful Leadership, Compelling Brand Values, Employee Engagement, and Customer Connectedness.

Customer Connectedness 217

Customer Connectedness Customer Experience Customer Centricity Employee Engagement 217

Experience Matters

NOVEMBER 20, 2014

As I mentioned in my post about Amazon’s relentless customer advocacy , I recently attended the Arizona State University, Center for Services Leadership (CSL) Compete Through Service Symposium. Here’s my take on some of what he presented: Focus on the Customer. Think about adopting customer journey thinking.

Customer Connectedness 245

Customer Connectedness Brand Values Comparison Metrics 245

Beyond Philosophy

OCTOBER 26, 2023

A company needs a few things before they have a brand. For example, there should be a goal for the value you deliver to customers. Having that goal requires choosing your target customer and positioning your offer, determining the value it provides. Your brand is a tactic.

Brand Values 88

Brand Values Brands Social Media Sports 88

Experience Matters

OCTOBER 14, 2014

As part of Customer Experience Day , I interviewed Mercedes-Benz USA (MBUSA) CEO Steve Cannon on a CXPA.org webinar called Customer Experience from the C-Suite. Cannon mentioned that CX is a topic in every single town hall and when he visits a facility, he says, “Don’t give me a facility tour, give me a customer experience tour.”

Net Promoter Score 279

Net Promoter Score Employee Engagement Leadership B2B 279

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Actionability is also, as we believe, one of the essential aspects of customer experience management. Listen to your customers.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Experience Matters

JULY 28, 2017

As most readers of this blog will likely know, customer-centric organizations must master Four CX Core Competencies: Purposeful Leadership, Compelling Brand Values, Employee Engagement, and Customer Connectedness. Without Compelling Brand Values, the company is Adrift. Lacking Read More.

Customer Centricity 349

Customer Centricity Customer Connectedness Employee Engagement Brand Values 349

Experience Matters

JUNE 14, 2017

It outlines the blueprint to building a customer-centric organization. We’ve created this infographic to showcase the competencies: Purposeful Leadership: Operate consistently with a clear set of values. Compelling Brand Values: Deliver on your brand promises to customers.

Infographics 263

Infographics Customer Centricity Employee Engagement Brand Values 263

GetFeedback

MAY 9, 2019

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. What is customer experience? Customer experience is how your customers perceive their interactions with your company. What is great customer experience? We want to fix that.

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

Experience Matters

SEPTEMBER 29, 2014

McDonald’s recently announced the appointment of its first VP Customer Officer , Fred Ehle. In Temkin Group report, ROI of Customer Experience, 2014 , we found that a modest improvement in customer experience can generate an average of $437.5 Customer experience Fred Ehle McDonalds'

Customer Connectedness 264

Customer Connectedness ROI Employee Engagement Brand Values 264

ECXO

APRIL 10, 2024

Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience This time we will explore the fascinating connection between Quantum Physics and Customer Experience. The state of a customer’s satisfaction or dissatisfaction can instantly influence the state of the business.

Connections 334

Connections Customer Experience Social Media Analysis 334

ECXO

JUNE 11, 2023

What do they value most? Is your customer data out of date? Create a customer persona – creating a persona will help you tailor your messaging and design to meet the needs of your target audience. A persona is an archetype of your ideal customer. What do they value most? Is your customer data out of date?

B2B 390

B2B B2C Touchpoint Customer Journeys 390

C3Centricity

JUNE 25, 2020

We all know that customer centricity is essential; even more so these days with the lockdown in most countries due to the pandemic. Now more than ever, businesses need to put their customers clearly at the heart of their organisation. But I know that many struggle, even in more normal times, to be customer centric. Am I right?

Customer Centricity 262

Customer Centricity Competitive Advantage Trends Brands 262

CX Journey

DECEMBER 18, 2014

The way customers interact with brands has drastically changed over the past few years. In the words of Forbes contributor Brian Walker, " Digitally empowered customers are firmly in charge, bouncing from channel to channel at the drop of a hat.” Onboard : First impressions are important. Remember, there are two sides to this.

Customer Centricity 191

Customer Centricity Customer Experience Competitive Advantage Culture 191

Beyond Philosophy

NOVEMBER 17, 2015

The associates (muses) are tasked with not just “making the sale,” but first and foremost to engage with the Customer. In other words, the muses must determine how the Customer wants the experience to go that day, and then deliver that version of it. One key for a luxury brand is called “aspiration.”

Brand Values 60

Brand Values Retail Brands Fashion 60

Experience Matters

NOVEMBER 24, 2015

We published a Temkin Group report, Business-to-Business (B2B) Customer Experience Best Practices. This report provides data on the state of customer experience (CX) in B2B as well as 20 CX best practices across five critical B2B processes. Download report for $195.

B2B 120

B2B Customer Connectedness Report Customer Experience 120

Experience Matters

MAY 8, 2020

This is not only a critical outcome for Employee Experience (EX) efforts, but it’s also a critical input to delivering great customer experience. Because engaged employees are the trigger of a “virtuous cycle” of good customer experience and strong business results. So how can companies tap into this value?

Engagement 211

Engagement Employee Engagement Brand Values Employee Experience 211

CloudCherry

JULY 25, 2018

What better way is there to learn about delivering an amazing customer experience than examining how the best in the business do it? Respondents were asked a series of questions on topics including their customer experience programs , introducing new technology, and optimizing human capital. Ahead in using Artificial Intelligence. “91%

Technology 170

Technology Brands Customer Experience Omni-Channel 170

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. So let’s start!

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

Experience Matters

JUNE 11, 2018

It defines how organizations flow through six stages of customer experience maturity: Ignore, Explore, Mobilize, Operationalize, Align, and Embed by mastering Four CX Core Competencies: Purposeful Leadership, Compelling Brand Values, Employee Engagement, and Customer Connectedness.

Video 185

Video Customer Connectedness Employee Engagement Brand Values 185

BlueOcean

JANUARY 22, 2019

While new technology continues to emerge, the digital transformation of recent years has conditioned consumers to expect ultra-responsive, technologically-powered customer service, but they want more than that. Consumers Expect Brands to Know Their Personal Preferences. As customer service leader Paul R.

Consumers 204

Consumers Trends Customer Experience Strategy 204

Very Best Service

FEBRUARY 8, 2025

In today's digital age, social media has become a pivotal platform for customer engagement and support. Certain industries have harnessed the power of social customer service more effectively than others, leveraging it to enhance customer satisfaction and loyalty.

Industry 52

Industry Customer Service Social Media Healthcare 52

InMoment XI

NOVEMBER 30, 2023

These tools are essential for understanding how your customers are talking about your brand. Respond to customer feedback, both positive and negative, to show transparency and dedication to customer satisfaction. Employee Training: Train employees to be brand ambassadors. Consistency builds trust and recognition.

Brands 284

Brands Management Multi-Channel Social Media 284

Beyond Philosophy

APRIL 4, 2019

Branding is a critical topic in Customer Experience. We discussed where branding and Customer Experience interact and prioritize in a recent podcast. We also explained how the two concepts are crucial to creating brand and customer loyalty. Which Came First The Chicken or The Brand?

Loyalty 130

Loyalty Brands Insurance Call Center 130

CSM Magazine

JANUARY 21, 2025

Your brand’s promise is more than just words on a page – it’s a special bond with your customers. Slip up on customer service, and you’ll pay the price: damaged trust, fading loyalty, and customers who take their business elsewhere. A seamless customer experience is just seven steps away.

Brands 52

Brands Customer Service Self Service Social Media 52

Experience Matters

DECEMBER 16, 2016

If you’ve followed our research, then you know that organizations build and sustain customer-centric cultures by mastering the Four CX Core Competencies: Purposeful Leadership, Compelling Brand Values, Employee Engagement, and Customer Connectedness.

Customer Connectedness 120

Customer Connectedness Customer Experience Customer Centricity Employee Engagement 120

InMoment XI

OCTOBER 3, 2024

Did you know that customer acquisition costs have risen by over 200% over the last 10 years? It is increasingly expensive and difficult to improve customer acquisition, which means that it is just as important to keep your current customers happy. What Is Customer Retention? What Is Customer Retention?

Customer Retention 195

Customer Retention Strategy Guest Experience Loyalty Programs 195

CSM Magazine

JANUARY 9, 2025

Your first 100 customers are more than just numbers – theyre the cornerstone of your business. A study by CB Insights reveals that 42% of startups fail because theres no market need for their product, a problem that early customers can help identify and address. These customers serve as proof of demand.

Social Media 52

Social Media Loyalty Feedback Study 52

Experience Matters

OCTOBER 26, 2015

I’ve decided to take on a personal challenge: Tweeting a new customer experience tip for 100 straight days. The tips will cover the four customer experience core competencies : Purposeful Leadership (PL) , Compelling Brand Values (CBV) , Employee Engagement (EE) and Customer Connectedness (CC).

Customer Connectedness 120

Customer Connectedness Tips Customer Experience Employee Engagement 120

CSM Magazine

MARCH 10, 2025

When businesses think about brand identity, they often focus on visual elements – logos, colour palettes, typography, and photography. While these aspects are crucial, one of the most defining factors of customer experience is the tone of voice a business uses. What Is a Companys Voice? Personalisation is key, too.

Customer Experience 52

Customer Experience Guidelines Communication Training 52

AskNicely

OCTOBER 10, 2018

Your company’s brand is more than a cool or cute logo and colors meant to evoke emotions. Your customers start to care about your brand when they can connect the visual identity with a personal emotional response. Are they connected to brand stories and share far and wide? Ask your customers. Why not ask them?

Feedback 150

Feedback Brands Net Promoter Score Competitive Advantage 150

BlueOcean

APRIL 30, 2021

A couple of years ago, we explored the state of omnichannel customer care , recognizing the fact that consumers have more channel options available to them than ever before. With more than a year of pandemic impacts under our belts, let’s dig into the far-reaching impacts of COVID-19 on omnichannel customer care. Channel Focus.

Omni-Channel 156

Omni-Channel Customer Care Self Service eBook 156

Maru Group

APRIL 3, 2025

In todays business climate, its more important than ever for brands to have a key understanding of how their customers think - and for businesses to truly understand whats driving their customers actions. This may well be different for every business and industry sector.

Consumers 52

Consumers Travel Financial Hospitality 52

SuiteCX

MARCH 22, 2017

Brands are all touting customer experience but most are failing. Brands think they understand customer experience because they have Customer Data, and even Big Data. In fact, your behavioral data alone isn’t enough to help you understand your customer experience. to help fill in the missing data.

Company 113

Company Customer Journeys Net Promoter Score Customer Experience 113

Experience Investigators by 360Connext

APRIL 2, 2024

Your relationship with customers is built one step at a time. Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And for good reason!

Touchpoint 143

Touchpoint Customer Journeys Customer Experience Social Media 143