InMoment XI

FEBRUARY 3, 2022

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. Gen Z’s first exposure to your brand is likely via social media, and more specifically, through social media influencers. Revolutionary even.

Employee Experience 397

Employee Experience Customer Experience Brands Social Media 397

InMoment XI

NOVEMBER 7, 2024

Customer experience automation refers to automating interactions or touchpoints throughout the customer journey. Improved Personalization While some may believe that automating certain touchpoints creates a similar, stale experience for every customer, the opposite is true. What is Customer Experience Automation?

Customer Experience 195

Customer Experience Customer Journeys CRM e-support 195

eglobalis

JULY 31, 2024

Customer Experience Management (CXM) Software Tools like Qualtrics and Medallia as the leaders of this sector help manage and analyse customer interactions across different touchpoints. Live Chat and Chatbot Solutions Platforms like Intercom, GenesysDX, Liveperson and Drift offer live chat and AI-powered chatbot functionalities.

Customer Experience 428

Customer Experience Social Media Analytics Chatbots 428

InMoment XI

OCTOBER 23, 2024

From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business. Without managing this customer experience properly, you risk losing clients, failing to acquire new ones, and creating a negative public image for your brand.

Banking 195

Banking Customer Experience Effort Score Financial 195

Comm100

OCTOBER 31, 2024

The way brands promote their solutions has changed over time. Nowadays, brands don’t just focus on advertising their products or services but on establishing lasting relationships with their target audience. There are countless brands. People purchase products or services because they seek fitting solutions to their problems.

Marketing 130

Marketing Chatbots Social Media e-support 130

ECXO

MARCH 6, 2025

For example, top companies define a concise CX aspiration aligned to their brand promise such as being the easiest partner to do business with, or providing a truly consultative, trusted advisor relationship and ensure it ties directly to business objectives. This vision serves as a North Star that guides the entire program.

B2B 339

B2B Customer Journeys How To Effort Score 339

InMoment XI

OCTOBER 24, 2024

Did you know that brands that invested in customer engagement saw an average revenue increase of 68%, with top-performing brands realizing a 123% increase in revenue? With acquisition costs at an all-time high, it has never been more important to engage your customers in a way that makes them lifelong fans of your brand.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

Experience Investigators by 360Connext

DECEMBER 10, 2024

Customer experience management, or CXM, is the process of understanding and managing your customers interactions with your brand to create positive experiences at every touchpoint. Start With One Customer Touchpoint Sometimes, you need to start small. If you arent sure where to start, consider touchpoints as a jumping-off point.

ROI 143

ROI Customer Experience Customer Journeys Effort Score 143

InMoment XI

OCTOBER 31, 2024

Your call center plays a huge role in your brand reputation. Consider including self-service options like chatbots for customers who don’t want to spend time with an agent. Consider assigning simpler queries to chatbots to reduce wait times for initial responses. You can improve AHT by providing comprehensive training to agents.

Call Center 195

Call Center Metrics Self Service Effort Score 195

Lumoa

FEBRUARY 9, 2023

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be. So why should you care?

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

ECXO

AUGUST 12, 2024

Live Chat and Chatbot Solutions: Platforms like Intercom and Drift offer live chat and AI-powered chatbot functionalities, providing instant customer support and resolving queries in real time. Immersive Technologies: VR/AR will continue to grow, offering brands new ways to engage customers through immersive experiences.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

ECXO

DECEMBER 25, 2024

Whats more, the COVID-19 pandemic accelerated this shift, as companies adopted digital tools and reimagined customer touchpoints to remain relevant. Building loyalty: Satisfied customers are more likely to become repeat buyers and brand advocates, boosting lifetime value. Todays customers expect companies to: 1.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

InMoment XI

OCTOBER 29, 2024

In fact, 64% of loyal customers are more likely to purchase frequently, and 31% are willing to spend more to stay with their brand of choice. Price-loyal customers love your brand because of your pricing. Truly loyal customers love your brand in every sense. A loyal customer is a valuable asset to your business.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

InMoment XI

JANUARY 9, 2024

Great customer experiences help your brand achieve differentiation. Great customer experiences improve brand reputation. If you consistently deliver positive experiences, your brand is more likely to be seen as reliable, trustworthy, and customer-centric. Loyal customers are also more likely to recommend the business to others.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

Calabrio

MARCH 11, 2025

It’s about ensuring that every interaction not only meets but exceeds customer expectations, fostering loyalty and driving positive brand perception. Establish clear QA standardsand communicate them effectively A robust QA program hinges on well-defined standards that reflect your brands mission and its customer experience vision.

Contact Center 130

Contact Center Call Center Effort Score Chatbots 130

Experience Investigators by 360Connext

APRIL 2, 2024

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint? Channels are Not Touchpoints.

Touchpoint 143

Touchpoint Customer Journeys Customer Experience Social Media 143

Experience Investigators by 360Connext

APRIL 2, 2024

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint? Channels are Not Touchpoints.

Touchpoint 137

Touchpoint Customer Journeys Customer Experience Social Media 137

Comm100

MAY 7, 2024

Efficient customer service requires prompt responses, whether from AI chatbots offering instant answers or live agents with quick access to customer data. Enhancing customer experience : Streamlined customer support provides consistent, high-quality support across all touchpoints, whether through chat, email, or social media.

Customer Service 240

Customer Service Strategy Self Service How To 240

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. What type of medium is used.

Customer Journeys 122

Customer Journeys Touchpoint B2B Social Media 122

Retently

MARCH 11, 2025

In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product. That means a CX Manager isnt just responsible for handling customer concerns; theyre shaping how customers feel about the brand, turning one-time buyers into lifelong fans.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

Lumoa

JANUARY 15, 2024

This article will explore ways to leverage conversational commerce to improve customers’ experiences with your brand. Conversational commerce is all about interacting with customers through various communication tools, like live chat, chatbots, and contact centers. Of course, chatbots can’t answer every query.

Customer Experience 195

Customer Experience How To Chatbots Net Promoter Score 195

Comm100

FEBRUARY 6, 2023

According to research compiled by CXINDEX , 86% of customers are willing to pay extra for a better customer experience, and 64% will recommend your brand if you offer an amazing experience. Customers typically engage with your brand on different touchpoints. Another way to humanize your institution is to build a brand image.

Financial 245

Financial Trends Self Service Customer Experience 245

Kayako

JUNE 9, 2022

For many years, companies focused on customer touchpoints to gauge customer satisfaction. In recent years, companies have seen that touchpoints do not capture the whole picture. Management consulting firm McKinsey makes the point that customer touchpoints only measure satisfaction at a single point in time.

Customer Journeys 255

Customer Journeys Self Service Touchpoint Customers 255

Comm100

JANUARY 6, 2022

This means allowing customers to connect via live chat, chatbot, email, social media, SMS, and knowledge base. 66% of customers said they would switch brands if they felt they were being “treated like a number, not an individual.” With omnichannel support, all the qualities needed for excellent CX fall into place.

Customer Experience 246

Customer Experience Omni-Channel Chatbots Social Media 246

TechSee

DECEMBER 11, 2024

For early adopters and innovation forward enterprises, Generative AI became integral to the customer service experience, helping brands create dynamic content and recommendations tailored to individual customers and their specific needs. To be fair, this is a trend that has been predicted as eminent for at least a decade.

Trends 109

Trends Self Service Omni-Channel Social Media 109

Comm100

NOVEMBER 28, 2022

. “More and more colleges are deploying virtual assistants or chatbots to communicate with students on all aspects of college life, creating a virtual “one-stop-shop” for student queries. Now institutions are looking to deploy chatbots with much broader capability.” ” – Inside Higher Ed.

Trends 246

Trends Customer Service Chatbots Omni-Channel 246

Experience Investigators by 360Connext

OCTOBER 27, 2020

Customer listening posts are specific tools, locations and mechanisms to gather customer feedback along specific touchpoints on the customer journey. Offer specific measurement for parts of the customer journey, like tracking Customer Satisfaction Rates for a high-stakes touchpoint like product delivery or a customer service interaction.

Customer Journeys 359

Customer Journeys Social Media Feedback Touchpoint 359

Experience Investigators by 360Connext

NOVEMBER 16, 2021

Many leaders are tasked with developing customer feedback programs, including how and when to send surveys, where to insert feedback tools like kiosks or chatbots, and how to report on the feedback once it’s gathered. Customer journey maps, for example, don’t often include feedback requests as actual touchpoints.

Feedback 367

Feedback Customer Journeys Net Promoter Score NPS 367

Retently

OCTOBER 23, 2024

To truly grasp their audience’s needs and preferences at each stage of the journey, brands often rely on surveys as their go-to tool. Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction.

Ecommerce 109

Ecommerce Survey Retail NPS 109

Comm100

JANUARY 11, 2023

As a result, customer service expectations are now sky-high as consumers demand the very best support – and will even switch brands for better service. In customer service, automation is commonly seen in the form of chatbots. Chatbots can respond to customer queries, answering the common requests, immediately and 24/7.

Customer Service 246

Customer Service Self Service Chatbots Return on Investment 246

Lumoa

FEBRUARY 2, 2023

According to research, 95% of consumers believe customer experience is the key to brand loyalty. The customer experience (CX) is a customer’s impression of an organization or brand based on their interactions with you. A bad CX can motivate customers to abandon the brand altogether. Customer experience is the line.

Retail 221

Retail Net Promoter Score Strategy Customer Experience 221

Comm100

SEPTEMBER 26, 2023

By doing so, it pools together all customer data from across every touchpoint. AI chatbots with emotional intelligence (EQ) While AI chatbots are becoming commonplace, few are leveraging the potential of chatbots with EQ. Sentiment Analysis is a great example of emotionally intelligent bot interaction.

Examples 240

Examples Chatbots Omni-Channel Customers 240

InMoment XI

MARCH 23, 2025

It pulls data from touchpoints like social media, chatbots, emails, customer feedback, customer relationship management (CRM) tools, and interactions with customer support, marketing, and sales teams, providing insights into customer intent, sentiment, pain points, and patterns.

Data 195

Data Touchpoint Effort Score Chatbots 195

ECXO

APRIL 29, 2024

A solution that can turn every customer interaction into a delightful experience, foster brand loyalty, and ultimately drive business growth. After all, no matter how advanced a chatbot may be, it cannot replicate the warmth of a human voice or the empathy of a genuine conversation. Sounds too good to be true, doesn’t it?

Chatbots 284

Chatbots Technology Innovation Interaction 284

InMoment XI

JULY 23, 2024

Brands that prioritize this aspect of business often find themselves leading the market, while those that neglect it struggle to compete in a crowded landscape. Put simply, ecommerce customer experience encompasses every interaction a customer has with your brand online. What is Ecommerce Customer Experience?

Ecommerce 195

Ecommerce Measurement Customer Journeys Customer Experience 195

delighted

NOVEMBER 30, 2021

When you think like your customer, you get to know how they interact with your company or brand – an exercise that will help you understand what makes them happy or frustrated based on the micro-experiences they have. . What are customer touchpoints? Why is it important to understand customer touchpoints? Let’s dig in.

Touchpoint 87

Touchpoint Customer Journeys Net Promoter Score Effort Score 87

ECXO

OCTOBER 7, 2024

Your work creates ripples that extend into communities, influencing how individuals interact with and perceive the brands they choose to engage with. As a CX leader, you must ensure that every touchpoint—whether digital or physical—provides a consistent and frictionless experience.

Customer Experience 373

Customer Experience Customer Journeys Exercises Customer Centricity 373