CSM Magazine

JANUARY 9, 2024

Comparing WEX Fleet Cards and Other Leading Brands WEX, BP, Shell, and FleetCor are the leading brands behind business fleet gas savings programs. Fleetcor’s Virtual Fleet Card is another innovative offering that simplifies expensing and tracking while affording attractive discounts from Value Link feature merchants.

Transportation 52

Transportation Rewards Programs Report Financial 52

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Or, Jeff Bezos’ Amazon.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Beyond Philosophy

FEBRUARY 27, 2017

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

Rewards Programs 60

Rewards Programs Hotels Travel Chief Customer Officer 60

CX Journey

JULY 13, 2017

I recently saw a note from a reporter with a reputable online publication asking for sources who had used company perks, as well as apps to track rewards and perks in the workplace, noting that he was writing an article about employee engagement. They are the people who will drive innovation and move your business forward.

Employee Engagement 128

Employee Engagement Engagement Rewards Programs Airlines 128

ReviewTrackers

MARCH 14, 2019

By understanding customers better and improving their banking experience, companies can achieve differentiation in an increasingly competitive environment. The customer journey is the complete sum of experiences that customers go through when interacting with your company and brand. What Does Customer Journey in Banking Mean?

Banking 94

Banking Customer Journeys Touchpoint Rewards Programs 94

SurveySensum

FEBRUARY 26, 2024

Are you actively listening to the voices of your employees about your company? In today’s fast-paced corporate world, where companies are opening left and right, understanding the pulse of your employees has become crucial to keep your employees stay with you longer. This is why you need employee pulse survey tools.

Tools 52

Tools Survey Employee Engagement Culture 52

Second to None

FEBRUARY 4, 2020

By cutting out the wholesaler middle-man, brands are setting themselves up to better understand what their customers are looking for within the sales interaction, therefore helping to establish better and longer customer relationships. In fact, 25% of Hilton’s most loyal guests interact with the brand through these direct channels.[2]

Consumers 67

Consumers Strategy How To Hospitality 67

Experience Investigators by 360Connext

APRIL 23, 2015

I was thrilled to have the opportunity to interview Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing for TripIt from Concur while I was at the South By Southwest Interactive festival in Austin, Texas back in March. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

Social Media 110

Social Media Travel Rewards Programs Innovation 110

Customer Guru

JUNE 26, 2018

Omnichannel experience cultivates a greater sense of familiarity and relationship with the brand, creating a positive brand image and increasing retention rates. For instance, one customer may start shopping on his desktop, researching the product and brand. These kinds of customer behaviors bring losses for companies.

Omni-Channel 82

Omni-Channel Retail Loyalty Programs Social Media 82

Comm100

NOVEMBER 23, 2016

Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate. If you want to build the loyalty program your customers deserve, this post will give you customer loyalty program ideas to turn everyday shoppers into loyal fans.

Loyalty Programs 100

Loyalty Programs Loyalty Rewards Programs Airlines 100

PK

JULY 15, 2019

This recognition comes after nearly 10 years of focused specialization by the Lenati team, partnering with leading companies across industries to evolve methods in customer retention and loyalty. It’s the “ why ” that many companies still do not understand, and where most of the innovation in our research and analytics methods has occurred.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

Oracle

APRIL 23, 2019

SmarterCX presents the Smarter Demos series , a 2-minutes-or-less look at some of the most innovative CX technologies and how they work. Is your company doing a good job of capturing customer information? How are they interacting with our brand?” What has driven customers back into our stores? How are they clicking?

Analytics 45

Analytics Loyalty Rewards Programs Retail 45

Qualtrics

APRIL 23, 2020

We’re digging up – and tossing out – dusty HR programs, policies, and terms that have seen their last wear. Speak to any long-tenured employee at your company and they’re likely to have a plaque or watch that proves their loyalty. Today, companies are ditching their service award program for continuous recognition.

Rewards Programs 26

Rewards Programs Employee Experience Policies eBook 26

SurveySensum

FEBRUARY 28, 2024

Using an anonymous employee feedback tool enables you to access genuine opinions about your processes, and employees’ interactions with your company, and pinpoint areas where improvements are necessary. It has customizable surveys to align with your company’s branding. Assists in implementing reward programs.

Tools 52

Tools Feedback Analysis Survey 52

Qualtrics

APRIL 22, 2020

Across every industry, how you respond to the crisis and these seismic shifts in behavior will have a lasting impact on how your brand comes out the other side. Food and beverage companies, cruise lines, airlines, and hotels are facing some unique challenges as people are forced to stay home. Hospitality.

Hospitality 29

Hospitality Retail Rewards Programs Analysis 29

Inbenta

JUNE 30, 2021

Therefore, we’ve decided to list 9 chatbot examples across different verticals and business types to show best practices and simply cases where companies nailed the chatbot project. . Tourism, hospitality, and leisure companies have been extremely touched by the Covid pandemic, with thousands of canceled flights, hotel bookings, and more.

Chatbots 105

Chatbots Examples Self Service Insurance 105

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. This led many banks in Europe to close their rewards program over the past three years.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Service Untitled

MARCH 24, 2014

In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. “Based on immediate Prime member reactions, they may have underestimated the negative effects of the increase,” stated Brand Key.

Loyalty 58

Loyalty Loyalty Programs Rewards Programs Transportation 58

ProProfs Chat

MAY 28, 2020

No matter if you own a mom and pop shop at a street corner or run a multinational apparel brand, loyal customers are driving your business forward, one transaction at a time. . However, brand loyalty has become just another ‘buzz-phrase’. What Is Brand Loyalty. What is brand loyalty? How to build brand loyalty?

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Retently

MARCH 18, 2019

Does your company retain its customers or take them for granted? Customer retention is one of the most important aspects of growing your company, yet it’s one that many companies overlook, focusing more on acquiring new customers. After all, brands with high customer retention are usually companies with high NPS score.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

C Space

JUNE 15, 2020

The Brand Move Roundup – June 15, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Sixteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Rewards Programs Retail Ecommerce 52

Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Material works with some of the largest and most innovative restaurant brands.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

SmartKarrot

NOVEMBER 2, 2020

So, retaining customers becomes necessary for any company to sustain itself in this economic turbulence. He is a professional marketer helping companies improve their efforts in marketing through blogging, books, videos, and public speaking. It will help increase brand loyalty which translates to customer loyalty and retention.”.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. Using that information, our focus is to provide strategies for growth and long-term customer retention while serving as a partner in disruption for challenger brands looking to uncover new growth by reshaping the restaurant category.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. The Economist, November 2018. 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

PK

MAY 12, 2020

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. In short, mobile empowers brands to engage customers in new ways. Think beyond discounts and cashback.

Loyalty 52

Loyalty Loyalty Programs Apparel Guidelines 52

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). How can we call that success?

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SurveySparrow

JUNE 22, 2023

In today’s business world, customers’ expectations are higher than ever, with each interaction playing a vital role in shaping their overall perception of your brand. Apple Sector: Technology Apple is known worldwide for its innovative products and minimalist design. This is what sets these companies apart.

Customer Journeys 52

Customer Journeys Examples Customer Experience e-support 52

SurveySparrow

JUNE 19, 2023

Customer service experience refers to the overall impression a customer gets from interacting with a company’s services or products. It’s all about how a company treats its customers, how effectively it meets their needs, and how it makes them feel throughout their journey. Why is Customer Service Experience Important?

Customer Service 52

Customer Service Customer Experience Net Promoter Score Exceptional Customer Service 52

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. disconnects between company leadership and management. There is a growing divide in customer experience delivered by brands whose digital transformations are progressing well, and those being left behind.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

SuiteCX

JANUARY 19, 2015

©2014 suitecx – ConfidenDal Internal company communica2ons hopelessly broken; 70 SharePoint Sites with no overall management/ governance Formal diagnos2c process included reviews of people, process, technology and data across mul2ple divisions Improved employee sa2sfac2on; stronger focus on cri2cal informa2on and processes 6.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Bold360

JULY 13, 2017

In the simplest terms, let’s look at the differences between the two, and the brands to follow when it comes to making a success of your own business strategy. A business might use each channel differently, but there needs to be brand recognition throughout. Multichannel: • Literally means ‘many channels’.

Omni-Channel 56

Omni-Channel Multi-Channel Advertising Social Media 56

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

ProProfs Chat

AUGUST 6, 2021

Such tools help companies to collect employee data and understand overall employee satisfaction in the organization. . Key features of Fond are: Employees can easily use the employee rewards program to send points to each other. The dashboard provides a holistic view of the employee, manager, and company tasks at a single place.

Employee Engagement 98

Employee Engagement Software Tools Engagement 98

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. A winning program in the grocery sector.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52