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Brian Solis: The Visionary Who Will Mindshift Your Perspective on Innovation, CX and Leadership

eglobalis

His frameworks were well ahead of their time, becoming essential guides for brands seeking to cultivate meaningful connections online. This book highlights Solis’s remarkable ability to anticipate the digital revolution and became essential reading for businesses facing evolving consumer expectations and behaviours.

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Dynamic Branding Tools for Enhancing Customer Experience

Storyminers

When people think of branding, they tend to think of it in terms of attracting customers—showing off your company’s best qualities to acquire new sales. But branding doesn’t stop after a sale is made. To create effective branding, you have to keep the big picture in mind. Final thoughts.

Brands 190
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Service Trends in 2024: Top Predictions and Lessons Learned

TechSee

Each of these predictions is based on an analysis of the leading service trends in 2024 presented at conferences, as well as those most discussed by influencers, reporters and analysts. Let’s revisit the five biggest predictions for service innovation in 2024, evaluate their outcomes, and uncover lessons for shaping the future.

Trends 109
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Why an Effortless Experience Isn’t Enough for Customer Loyalty

GetFeedback

A while back, my teammates and I spent hours in a conference room mulling over the concept of effortless experience. The article states that customer delight (in other words, exceeding expectations) won’t bring customers back to your brand. 2: Customer satisfaction doesn’t predict loyalty as well as brands believe. Finding no.

Loyalty 257
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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How Marketers Can Benefit From More Than Technology: Modern Marketing

C3Centricity

Just like most entrepreneurs and business people, I go to my fair share of conferences. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours. After the conference, I would say that in my opinion, not much.

Marketing 227
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Lessons from Liberation: Building a foundation for successful digital experience

Aveus

A couple weeks ago at the Medecision Healthcare Liberation Conference, I attended the Chief Experience Officer roundtable where we had an excellent discussion around how payors are thinking about their digital experience. Consumers receive fragmented communications across their care journey. So, what can we do?