ECXO

MARCH 12, 2025

Thats exactly why Jungs concept of the unconscious is pure gold for understanding not just why consumers buybut also how they experience brands. Were about to take a deep dive into how Jungs theories can unlock the secret minds of consumers, transform customer experience, and help brands build deeper emotional connections.

Consumers 289

Consumers Customer Experience Fashion Brands 289

eglobalis

OCTOBER 21, 2024

Always demonstrating the final results of customer conversations as a solution also contribute to customer trust in your brand. When companies fail to engage with negative posts, they not only miss an opportunity to turn the situation around but also risk damaging their brand perception. Should You Delete Negative Comments?

Social Media 502

Social Media Feedback Engagement Company 502

C3Centricity

DECEMBER 10, 2024

Each trend signals a shift in consumer priorities, urging brands to adopt innovative approaches to thrive. Ultra Personalisation to Connect at a More Granular Level Ultra personalisation has evolved from a competitive advantage to an expectation. Why It Matters Personalised experiences increase purchase intent by 80%.

Trends 270

Trends Consumers Strategy Case Study 270

eglobalis

AUGUST 13, 2024

Both brands have set benchmarks in innovation, design, and customer experience (CX), often drawing comparisons. Despite their rivalry, there is an underlying synergy in their approaches, where each brand’s strengths and weaknesses drive the other to improve. However, Samsung’s influence extends far beyond consumer electronics.

e-support 509

e-support Innovation Customer Centricity Loyalty 509

ECXO

NOVEMBER 26, 2024

These are the people who can seemingly do it all—close deals, resolve customer issues, inspire their team, innovate on the fly, and still have time to meet impossible deadlines. Join ECXO.org, the only open-access CX professional network connecting practitioners, leaders, companies and executives to shape the future of customer experience!

Self Service 334

Self Service Training Culture Analytics 334

ECXO

APRIL 10, 2024

Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience This time we will explore the fascinating connection between Quantum Physics and Customer Experience. Such leaps often require bold, innovative thinking, and a deep understanding of customer needs and expectations.

Connections 334

Connections Customer Experience Social Media Analysis 334

eglobalis

DECEMBER 11, 2024

Asia-Pacific Sony (Japan): Sony experiments with various technological innovations and user interfaces to enhance its electronic products. Lets connect, and share your insights! By testing different system configurations and customer support models, the company improves its product performance and customer satisfaction.

Customer Journeys 358

Customer Journeys Effort Score Omni-Channel Social Media 358

InMoment XI

DECEMBER 9, 2024

Successful AI integration combines AI with Human Intelligence (HI) to ensure ethical, relevant, and brand-aligned interactions. Key takeaway: Thoughtful AI integration, with human oversight, augments customer connections rather than replacing them. Brands must foster inclusion through thoughtful CX strategies.

Trends 195

Trends Self Service Roadmap Customer Centricity 195

C3Centricity

JULY 20, 2020

How to Innovate Successfully (What You’re Still Getting Wrong!). This post mentions the ten reasons innovation fails and then shares ideas on finding a solution to each of them. The best way to innovate is to start by looking at your target customer’s lifestyle and seeing how you can make it easier and more enjoyable for them.

Innovation 331

Innovation Leadership How To Marketing 331

ECXO

JUNE 20, 2023

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. It can be more important than innovation or market dominance. Brand purpose should be the driving force behind everything you do.

B2B 367

B2B Brands Innovation Government 367

eglobalis

FEBRUARY 3, 2025

Your company can use sentiment analysis to monitor social media, reviews, and customer feedback, enabling you to address concerns and improve brand perception. Samsungs Knox Matrix , a blockchain-based security solution, uses AI to create a secure environment for connected devices, ensuring data privacy and protection.

B2B 387

B2B Customer Journeys Customer Experience Chatbots 387

InMoment XI

MAY 14, 2022

In what ways do your favorite brands help create your personal brand? We’ve proven—time and again—the direct connection between the meaningful differentiation of these experiences and the success of a brand’s CX objectives, such as willingness to return to, recommend, and, ultimately, promote a business. Tiffany & Co.

Brands 370

Brands Retail Loyalty Competitive Advantage 370

InMoment XI

JULY 7, 2022

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 369

Brands How To ROI Social Media 369

eglobalis

JANUARY 13, 2025

A European luxury brand used AI-driven personalization to recommend complementary products during online shopping experiences, increasing average order values by 22%. Competitors such as Microsoft Dynamics and Zendesk also offer innovative tools, ensuring businesses have multiple options for integrating AI into their operations.

Customer Experience 413

Customer Experience Marketing Chatbots e-support 413

eglobalis

MARCH 30, 2025

Meanwhile, customers now interact with brands constantly through digital channels, generating a wealth of real-time signals. The goal: a comprehensive analysis of whether these innovations can truly supplant old-school surveys, and what that means for the future of customer experience management.

Survey 317

Survey Banking NPS Effort Score 317

InMoment XI

NOVEMBER 30, 2023

That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. What is Brand Reputation Management? These tools are essential for understanding how your customers are talking about your brand.

Brands 284

Brands Management Multi-Channel Social Media 284

ECXO

OCTOBER 7, 2024

As a Customer Experience (CX) leader, you hold the key to shaping extraordinary connections and driving meaningful change. Innovation is your constant companion in this exhilarating journey. By championing the customer experience, you contribute to a world where people feel valued and connected.

Customer Experience 373

Customer Experience Customer Journeys Exercises Customer Centricity 373

Comm100

DECEMBER 12, 2023

Organizations must maintain data privacy and ensure the AI’s responses remain appropriate and aligned with their brand, among other challenges. Customers today are more connected than ever and expect to interact with brands across multiple channels seamlessly. It’s worth noting that these AI advancements do pose challenges too.

Trends 244

Trends Innovation Customer Service Omni-Channel 244

ECXO

DECEMBER 25, 2024

A company that ignores these expectations risks becoming irrelevant, no matter how competitive its pricing or how innovative its product offerings may be. Heres why this is crucial for sustainable growth: Informed decision-making: Insights gathered from customers can drive innovation, identify opportunities, and uncover inefficiencies.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

ECXO

MARCH 6, 2025

For example, top companies define a concise CX aspiration aligned to their brand promise such as being the easiest partner to do business with, or providing a truly consultative, trusted advisor relationship and ensure it ties directly to business objectives. Innovation goes hand-in-hand with continuous improvement.

B2B 339

B2B Customer Journeys How To Effort Score 339

eglobalis

OCTOBER 9, 2024

Clayton Christensen old quote: “Customers don’t buy products; they hire them to do a job.” – This quote from the father of “disruptive innovation” highlights the idea that customers’ needs are more about solving a problem or fulfilling a job rather than just wanting specific features. Let me know your thoughts and experiences.

Feedback 513

Feedback ROI Innovation B2B 513

InMoment XI

DECEMBER 6, 2024

Focus on Core Operations : By outsourcing customer experience tasks, your internal team can dedicate more time to strategic business goals and innovation. This step ensures that the experiences delivered to your customers remain consistent and reflect the essence of your brand.

Self Service 195

Self Service Customer Experience Resources Effort Score 195

CSM Magazine

MARCH 4, 2025

The highly anticipated Customer Connect Expo is just around the corner, bringing together industry leaders, innovators and customer experience enthusiasts. What Awaits You at The Customer Connect Expo? 200 plus Innovative Exhibitors: Dive into a world of possibilities with exhibitors leading the charge in customer experience.

Connections 52

Connections Innovation Customer Centricity Customers 52

IntouchInsight

DECEMBER 19, 2024

From innovative technology to strategic shifts, brands have been redefining how they connect with their customers. As 2024 comes to a close, its clear that this year brought significant changes to the restaurant and convenience store industries.

Trends 156

Trends Innovation Meeting Connections 156

ECXO

OCTOBER 14, 2024

Companies that prioritize customer satisfaction tend to enjoy higher loyalty rates, better brand reputation, and, ultimately, more robust bottom lines. Keep up the great work, and continue to innovate and refine the approach. Customer-centric organizations prioritize customer needs and feedback in their innovation processes.

Customer Centricity 156

Customer Centricity Customer Journeys Effort Score Touchpoint 156

InMoment XI

MAY 17, 2024

In a recent podcast featuring Simon Fraser, VP Insights and Consultancy at InMoment, and Stanford Swinton, key strategies to secure brand loyalty amidst the evolving landscape of customer experience (CX) were discussed. Ready to explore the full discussion on securing brand loyalty in the third wave of CX?

Loyalty 195

Loyalty Brands Net Promoter Score Omni-Channel 195

C3Centricity

JUNE 8, 2020

Despite many books touting the need for our customers to “Love” our brands, in reality, I’m not sure that any of us want to have a deep relationship with brands. Brands that have a high following and loyalty, have found a way to consistently engage their fans and keep them coming back.

Hospitality 307

Hospitality Customer Centricity Hotels How To 307

C3Centricity

JUNE 25, 2020

Do all your brands have a clear description of their target audience? Include not only your customers’ demographics and consumption / purchasing habits but also information about where they do these things, what values they have that you can tap into and what emotions motivate them to purchase and use your brand. #2

Customer Centricity 262

Customer Centricity Competitive Advantage Trends Brands 262

ECXO

JULY 16, 2024

Boosted Creativity and Innovation: Creativity and innovative thinking are often born from a well-rested mind. Sleep facilitates the brain’s ability to connect disparate ideas and think outside the box. Positive Brand Image: The way employees interact with customers reflects directly on the brand.

Customer Experience 348

Customer Experience Policies Culture Innovation 348

ECXO

JUNE 9, 2024

Enhancing Creativity and Innovation: Listening opens the door to a plethora of ideas and innovations. In a market filled with numerous choices, what sets one brand apart from another in the eyes of the customer? This loyalty and trust can turn one-time buyers into lifelong advocates for your brand.

Customer Experience 374

Customer Experience Exercises Innovation Leadership 374

Retently

NOVEMBER 13, 2024

One of the most innovative ways brands are leveling up their CX is through Virtual Fitting Rooms (VFRs). In this article, we’ll explore how Virtual Fitting Rooms benefit customers and brands, from boosting customer confidence and reducing returns to increasing sales and loyalty. Let’s dive in! What’s driving this growth?

Ecommerce 144

Ecommerce Retail Social Media Technology 144

ECXO

JULY 1, 2024

It’s mind-blowing how psychology and customer experience are connected, and how the theories of Jung and Lacan can unlock a whole new level of understanding. Brands that can grasp these deeper psychological concepts will forge incredible bonds with their customers, creating loyalty and advocacy that goes way beyond just a purchase.

Customer Experience 358

Customer Experience Culture Trends Social Media 358

InMoment XI

NOVEMBER 26, 2024

A customer journey map is a visual representation of the journey a customer has with a company’s brand, products, services, and people. Improved Customer Experience All of these benefits connect to creating a customer experience that consistently meets or exceeds customer expectations. What is Customer Journey Mapping?

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195