eglobalis

AUGUST 13, 2024

Both brands have set benchmarks in innovation, design, and customer experience (CX), often drawing comparisons. Despite their rivalry, there is an underlying synergy in their approaches, where each brand’s strengths and weaknesses drive the other to improve. Apple: Apple’s brand loyalty is legendary.

e-support 440

e-support Innovation Customer Centricity Loyalty 440

eglobalis

NOVEMBER 3, 2024

Embrace Organizational Self-Discovery Understanding a company’s unique identity is essential for crafting a CX strategy that not only resonates but also drives loyalty and differentiation in the marketplace.

B2B 440

B2B Culture Innovation Loyalty 440

ECXO

JUNE 20, 2023

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. Brand purpose should be the driving force behind everything you do. Few brands have paid as much attention to it as it requires.

B2B 367

B2B Brands Innovation Government 367

C3Centricity

AUGUST 20, 2024

As we all know, customer satisfaction is no longer enough to secure brand loyalty – if it ever was! Customer delight refers to exceeding customer expectations to create a positive emotional reaction, leading to stronger loyalty and advocacy. This indicates that satisfaction alone does not guarantee loyalty.

Loyalty 156

Loyalty Measurement Brands Net Promoter Score 156

InMoment XI

SEPTEMBER 21, 2021

For many years, experience programs have hailed numbers as a sort of holy grail, but the reality is that numbers are no substitute for genuine human connection. With that in mind, we’re going to dive into a few things to bear in mind while creating more human and more connective customer relationships!

Customer relationships 433

Customer relationships Customer Experience Net Promoter Score Effort Score 433

ECXO

NOVEMBER 19, 2024

With its unforgettable characters, intricate plots, and immersive storytelling, Star Wars encapsulates timeless wisdom that companies can apply to cultivate customer loyalty and satisfaction. At its core, the saga teaches us about the importance of connection—both between characters and with the audience.

Customer Experience 296

Customer Experience Social Media Customer Journeys Touchpoint 296

ECXO

NOVEMBER 17, 2024

Design leaders play an instrumental role in guiding products beyond functionality to create a connection that resonates on a personal level with users. According to Siegel+Gale’s “Global Brand Simplicity Index,” companies that prioritize simplicity enjoy higher customer loyalty and willingness to pay a premium.

B2B 390

B2B Loyalty Connections Technology 390

eglobalis

NOVEMBER 5, 2024

– Laying the Foundation for Social Media and Customer Connection Solis’s first book, Engage! I was exploring the concept of “No Distance” in social media, and initially, it took me time to connect with Solis’s insights. Solis redefined CX as more than a trend, positioning it as central to brand strategy.

Leadership 390

Leadership Innovation Social Media Trends 390

C3Centricity

MAY 12, 2024

Here are twenty ways to get started, together with best-in-class examples, but I’d love to hear how you delight your own customers and turn satisfaction into loyalty. It’s about creating an unforgettable positive experience that fosters loyalty and word-of-mouth promotion. I know I have!

Loyalty 203

Loyalty Exceptional Customer Service Loyalty Programs Customer Service Representative 203

C3Centricity

NOVEMBER 26, 2024

Many brands today claim to be consumer-first or consumer-led. Why Radical Consumer Centricity Matters As consumers become more informed, connected, and demanding, consumer-first approaches that lack depth lose their appeal. Radical Consumer Centricity changes that.

Competitive Advantage 264

Competitive Advantage Consumers Banking Loyalty 264

InMoment XI

FEBRUARY 25, 2022

The EX/CX Connection. Though on the surface this sounds plausible, and even rather convincing, a thorough examination of how employee satisfaction and engagement link to customer behavior will yield only a tenuous, assumptive and anecdotal connection. This is advanced EX, some might even say it is revolutionary!

Company 397

Company B2C Employee Experience Culture 397

ECXO

OCTOBER 7, 2024

As a Customer Experience (CX) leader, you hold the key to shaping extraordinary connections and driving meaningful change. Your role as a CX leader is to pioneer a culture that places the customer at the heart of every decision, turning transactions into moments of delight that build unwavering loyalty.

Customer Experience 373

Customer Experience Customer Journeys Exercises Customer Centricity 373

ECXO

JULY 1, 2024

It’s mind-blowing how psychology and customer experience are connected, and how the theories of Jung and Lacan can unlock a whole new level of understanding. Brands that can grasp these deeper psychological concepts will forge incredible bonds with their customers, creating loyalty and advocacy that goes way beyond just a purchase.

Customer Experience 358

Customer Experience Culture Trends Social Media 358

eglobalis

DECEMBER 17, 2024

Rethinking Customer Loyalty Metrics: Beyond NPS The Net Promoter Score (NPS) , once heralded as the ultimate measure of customer loyalty, is now under scrutiny. This nuanced understanding allows leaders to implement targeted improvements, driving loyalty more effectively than NPS’s static score alone.

Net Promoter Score 274

Net Promoter Score Effort Score B2B NPS 274

eglobalis

OCTOBER 21, 2024

Always demonstrating the final results of customer conversations as a solution also contribute to customer trust in your brand. When companies fail to engage with negative posts, they not only miss an opportunity to turn the situation around but also risk damaging their brand perception. Should You Delete Negative Comments?

Social Media 415

Social Media Feedback Engagement Company 415

Comm100

FEBRUARY 17, 2022

Only 10% of customers say that most brands are meeting their expectations for a “good experience”. Read on to find out what customer service expectations many brands are failing to meet, and what they can do to change this. 60% – “Brands do not do a good job using my personal preferences to predict my needs.”

Meeting 222

Meeting Brands Customer Service Omni-Channel 222

InMoment XI

DECEMBER 21, 2021

Grant interviewed me for his blog site ([link] and the subject was how, through their employees, companies can move beyond satisfaction to create real customer loyalty behavior. Positive customer experience with employees at your company has a far greater impact on loyalty than does satisfaction with a product or service.

Customer Experience 397

Customer Experience Loyalty Course Advertising 397

InMoment XI

JANUARY 9, 2024

For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Great customer experiences foster loyalty. Great customer experiences help your brand achieve differentiation. What are Some B2B Customer Experience Examples?

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. 32% of all customers would stop doing business with a brand they loved after one bad experience. ( American Express ). Temkin Group ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

InMoment XI

JANUARY 25, 2022

However, it’s well worth brands’ time to invest in both not just for the sake of retention, but also for creating bold, human connections with your customers that transcend individual interactions. How else can greater employee engagement improve your workplace, your brand, and your experiences? A Closer Look.

Employee Engagement 397

Employee Engagement Engagement Culture Employee Experience 397

InMoment XI

APRIL 7, 2022

Frankly, in most cases where CX programs are not focused and use all kinds of listening posts but rarely all relevant behavioral, operational, and contextual data, the resulting insights frequently leave brands with an endlessly tall mountain of white noise. A Better Approach. Applying What You’ve Learned.

Customer Experience 397

Customer Experience Data Connections Customers 397

Comm100

FEBRUARY 19, 2021

Brands are forever fearing that one viral tweet could severely damage or even destroy their carefully constructed brand image in a fleeting yet far-reaching flurry of complaints. . Empathy creates a personalized and emotional connection. In some ways, brands have brought this high standard upon themselves.

Customer Experience 334

Customer Experience Consumers Study Brands 334

ECXO

JUNE 9, 2024

Employees feel valued and understood, which can significantly boost morale and loyalty. The Customer Experience: Listening Your Way to Loyalty Now, let’s redirect our attention to the other side of the equation: the customers. This loyalty and trust can turn one-time buyers into lifelong advocates for your brand.

Customer Experience 374

Customer Experience Exercises Innovation Leadership 374

C3Centricity

JUNE 8, 2020

Despite many books touting the need for our customers to “Love” our brands, in reality, I’m not sure that any of us want to have a deep relationship with brands. Brands that have a high following and loyalty, have found a way to consistently engage their fans and keep them coming back.

Hospitality 275

Hospitality Customer Centricity Hotels How To 275

Lumoa

FEBRUARY 9, 2023

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be. So why should you care?

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

InMoment XI

MAY 25, 2023

Customers are the lifeblood of any business, and providing them with a great experience can lead to increased loyalty, higher satisfaction, and improved brand reputation. It’s simple: every company needs customers, but what happens when there are so many brands to choose from? How can brands stand out?

Customer Experience Design 363

Customer Experience Design Customer Experience Customer Journeys Competitive Advantage 363

ECXO

JUNE 11, 2023

It’s the foundation for building brand loyalty, adoption and providing customers with an unforgettable, consistent experience. In this article, we want to walk you through 22 essential steps that will help you design an experience that sets your brand apart. How do customers experience your brand – across touchpoints?

B2B 390

B2B B2C Touchpoint Customer Journeys 390

eglobalis

JANUARY 13, 2025

Enhancing Customer Loyalty with AI-Driven Personalization AI not only streamlines operations but also fosters customer loyalty through deep personalization. A European luxury brand used AI-driven personalization to recommend complementary products during online shopping experiences, increasing average order values by 22%.

Customer Experience 316

Customer Experience Marketing Chatbots e-support 316

Lumoa

NOVEMBER 8, 2018

The churn or retention rate are usually used to understand the connection between the customer experience management and its monetary value. NPS is often used to rate a brand, service or product in general. Loyalty is about whether a company can deliver - does it meet/exceed expectations? Let’s dive deeper into each of them.

Metrics 405

Metrics Net Promoter Score Customer Experience Effort Score 405

InMoment XI

SEPTEMBER 14, 2023

This article delves deep into the critical role that reputation management plays in determining a brand’s success. We’ll explore how effectively managing public perception can significantly impact your brand’s credibility, consumer trust, and financial outcomes.

Brands 195

Brands Management Social Media Effort Score 195

ECXO

APRIL 7, 2024

It is the narrative of a customer’s journey from the moment they hear about your brand until they become advocates for your solutions. It is the backbone of customer satisfaction, loyalty, and ultimately, business growth. They inspire loyalty, admiration, and respect.

Innovation 334

Innovation Connections Analytics Touchpoint 334

eglobalis

SEPTEMBER 5, 2024

CS ensures customers reach their desired outcomes and adopt the product successfully, while CX captures the emotional and experiential aspects of the entire journey with your brand. Combining these perspectives offers a holistic view that drives growth, reduces churn, and fosters deeper customer loyalty.

Metrics 325

Metrics Customer Success Customer Experience Effort Score 325

ShepHyken

NOVEMBER 26, 2024

This made me realize that many slogans are, in effect, brand promises that suggest the experience the company or brand wants its customers to have. Ultimately, it’s your relentless effort to fulfill that promise that defines your brand in the eyes of those you serve. Connect with Shep on LinkedIn.

Brands 88

Brands Loyalty How To Policies 88

Experience Investigators by 360Connext

OCTOBER 11, 2024

Let’s take a look at what separates customer service and customer experience, as well as their similarities, including proven strategies to drive customer loyalty by intentionally balancing both areas. Increase customer loyalty : When customers have a great experience, they are more likely to come back.

Customer Service 270

Customer Service Customer Experience How To Customer Journeys 270

InMoment XI

NOVEMBER 12, 2024

With these customer expectations in mind, having a robust social media monitoring strategy that helps you stay connected with your customers has never been more important for maintaining a positive customer experience. By tracking your brand mentions specifically, you can assess the reach and tone of conversations you are part of.

Social Media 363

Social Media Analysis Metrics Analytics 363

Experience Investigators by 360Connext

MARCH 12, 2024

Ever found yourself excited about a loyalty program only to be let down by the redemption process? This conversation isn’t just a critique, it’s a roadmap to excellence in loyalty program implementation. Don’t miss the next episode!

Loyalty Programs 143

Loyalty Programs Loyalty Roadmap Customer Retention 143

eglobalis

JULY 31, 2024

By understanding and leveraging MarTech, businesses in this region can achieve unparalleled customer satisfaction, expansion and loyalty. By offering customers a more engaging and informative shopping experience, businesses can enhance satisfaction, build stronger emotional connections, and differentiate themselves in a competitive market.

Customer Experience 321

Customer Experience Social Media Analytics Chatbots 321