ShepHyken

DECEMBER 24, 2024

Based on the experiences customers have with the best customer-focused brands, they continue to get smarter about CX and will demand more from you. If CX were a sport, what position would you play and why? Connect with Shep on LinkedIn. EVERY interaction your customers experience. Five words are not easy!) So be ready.

Customer Experience 90

Customer Experience Sports Customer Service Training Video 90

Customer Bliss

MAY 23, 2018

Fanatics is the world’s largest provider of officially licensed sports gear. In this episode, Carolyne speaks about the importance of employee experience at Fanatics and how that translates to a better customer experience for dedicated sports fans. What can be done to improve the “click to porch” experience (from order to delivery).

Sports 197

Sports Customer Experience Travel B2C 197

ECXO

JULY 16, 2024

Sleep facilitates the brain’s ability to connect disparate ideas and think outside the box. Positive Brand Image: The way employees interact with customers reflects directly on the brand. A team that is energetic, enthusiastic, and genuinely interested in customer satisfaction enhances the brand’s image.

Customer Experience 348

Customer Experience Policies Culture Innovation 348

ShepHyken

MARCH 19, 2025

For Customers: Dont turn your gift into a marketing promotion with logos branded all over the gift. Instead, consider giving employees a bonus day (or two) off or an experience, such as tickets to a sporting event or concert. Everyone who knew him felt a connection. Connect with Shep on LinkedIn. Those are memorable.

Sports 76

Sports Customer Service Training Customers Connections 76

AWS Machine Learning

APRIL 4, 2024

This is a guest post co-written with Tamir Rubinsky and Aviad Aranias from Nielsen Sports. Nielsen Sports shapes the world’s media and content as a global leader in audience insights, data, and analytics. For example, we identify if the brand is on a banner or a shirt.

Sports 96

Sports Video Analysis Multi-Channel 96

ShepHyken

FEBRUARY 9, 2025

My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. You dont have to own a football (or any other sports) team to take advantage of these ideas. Number three is my favorite: Invest in CX, and Brand Loyalty will pay you back.

Customer Service 73

Customer Service Sports Rewards Programs Comparison 73

Beyond Philosophy

NOVEMBER 7, 2016

Dunkin’ Donuts, Honda, and McDonald’s are all gigantic brands with huge reputations. They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Each program targets specific team fans and celebrates that connection with a reward. Best of all, it works.

Sports 167

Sports Effort Score Rewards Programs Transportation 167

Experience Investigators by 360Connext

DECEMBER 8, 2020

When you can connect the dots to understand what CX efforts drive business results, you can work deliberately towards driving even better results, and do so with the buy-in of leaders who recognize the effect CX is having on their goals as well. . Customer experience is a team sport. If not, how can they be included in the future?

Customer Experience 329

Customer Experience Net Promoter Score Effort Score Exercises 329

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. If you have customers, then they’re having an experience with your brand, your products, and at every step in their journey.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

BirdEye

AUGUST 3, 2022

A recent study from McKinsey & Company found that 71% of shoppers expect personalized communication from brands. Let’s say you own a sporting goods store and there’s an upcoming half-marathon race in your area. Tailoring offers can turn casual customers into brand loyalists. Table of contents What is direct marketing?

Connections 98

Connections Strategy Marketing Social Media 98

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Company Social Media Video 99

NetBase

MARCH 20, 2020

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? Next Generation AI-powered consumer and marketing intelligence reveals all, including some options for brands to pursue.

Sports 67

Sports Advertising Social Media Entertainment 67

Beyond Philosophy

JANUARY 25, 2024

Justin shared how sports can teach us a lot about how to improve your Customer Experience. Moreover, Justin could make a go of it as a sports commentator if he was so inclined. Plus, even if you’re not familiar with Australian rules football, the sports metaphors work well. Analogies are a great way of communicating.

Sports 78

Sports Customer Experience Customer Centricity Conference 78

Retently

MARCH 29, 2023

In his blog post, he wrote: “So, in short, the master plan is: Build a sport car Use that money to build an affordable car Use that money to build an even more affordable car While doing above, also provide zero emission electric power generation options” The company had a vision and a long-term goal from the start.

Net Promoter Score 195

Net Promoter Score NPS Automotive Customer Satisfaction 195

CSM Magazine

SEPTEMBER 26, 2024

Customer support has become a critical component in the highly competitive sports betting industry. As the market grows, platforms are increasingly looking for ways to differentiate themselves, and top brands are using exceptional customer service as a key strategy to build loyalty.

Sports 52

Sports Loyalty Multi-Channel Brands 52

CSM Magazine

OCTOBER 24, 2024

The Role of Sound in Slot Games: An Overview Sound in slot games serves multiple purposes, each contributing to the overall enhanced player experience: Creating atmosphere and theme; Providing feedback on game events; Enhancing the excitement of wins; Maintaining player engagement during gameplay; Reinforcing brand identity.

Sports 52

Sports Transportation Video Entertainment 52

Lumoa

FEBRUARY 6, 2018

Now, luckily for everyone and especially the customers, more and more brands put more and more effort into developing its customer experience. If your business isn’t interested in CX then it’s effectively saying “we don’t care who buys our product, as long as somebody does” – this WILL find you out in today’s connected, empowered world.

Customer Experience 304

Customer Experience Customer Centricity Self Service Culture 304

SurveySensum

NOVEMBER 5, 2024

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. In essence, Nike has built a community where fans feel valued and rewarded for being part of the brand. The brand has mastered the art of making online shopping feel personal and tailored.

NPS 52

NPS Loyalty Strategy Loyalty Programs 52

Maru Group

JUNE 18, 2020

Sports – like most industries – is changing. UK fans aren’t as connected with sports, especially football, as they were four months ago. The break in the season and the on-going impact of social distancing measures appears to be having a negative influence on our sporting consumption. Sport is a social game.

Sports 52

Sports Connections Exercises Engagement 52

Optimove

DECEMBER 9, 2024

With the rise of AI-orchestrated gamification, iGaming and sports betting operators are now equipped to deliver hyper-personalized, dynamic experiences. With advancements in AI, real-time data processing, and customer journey orchestration, brands now have the tools to deliver dynamic, hyper-personalized experiences at scale.

Gamification 52

Gamification Engagement Sports CRM 52

Lumoa

JUNE 26, 2023

Nike, another well-known retail brand, achieved higher annual revenue by investing in multiple channels. Buyers will get a connected brand experience throughout all channels, including physical outlets, e-commerce stores, social media pages, and even through SMS and push notifications.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

CSM Magazine

NOVEMBER 6, 2024

Many brands now offer low-cost franchise opportunities for veterans , making it easier for them to enter the business world without a heavy upfront investment. This approach allows them to build a business that benefits from both brand recognition and personal connections.

Customer Service 52

Customer Service Loyalty Programs Self Service CRM 52

Experience Investigators by 360Connext

JULY 6, 2021

But customer experience is a team sport, so great cross-functional teams also understand how important it is to communicate ongoing success and support the processes and systems required to deliver to the customer throughout their journey. The best way to do that is to share both data and stories that connect emotionally with leaders.

Effort Score 358

Effort Score Customer Journeys Net Promoter Score Government 358

Optimove

OCTOBER 29, 2024

Opti-X, an Optimove personalization platform, harnesses the power of AI to help brands personalize smarter, faster, and more impactful than ever. Opti-X enables brands to deliver campaign messages at optimal moments, driving higher conversion rates. Opti-X’s AI handles timing, learning from each interaction to improve future messages.

Sports 52

Sports Customer Journeys Touchpoint Engagement 52

Customers That Stick

DECEMBER 18, 2014

book, movie, sporting event, relationship, travel). When your personal experience with a brand meets or exceeds your expectations you can recommend the brand’s products and services without reservation! To connect with Becky Lollar further visit her at Facebook page – Magical Travel. Fill-In-The-Blank. >

Customer Experience 162

Customer Experience Travel Sports Social Media 162

Alida

JANUARY 5, 2018

” Brand management becomes holistic. Thinking about the bigger picture isn’t anything new for CMOs, but Forrester says looking at their brand holistically will be imperative in 2018. This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

Joe Rawlinson

JANUARY 22, 2024

Building local brand awareness is just as important as creating a strong online identity. Local brand awareness is particularly important for smaller businesses that are trying to grow in their chosen industries. However, it’s something that every brand can benefit from and should think about.

Brands 78

Brands How To Sports Social Media 78

Storyminers

JULY 29, 2016

So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . Doing so will motivate your customers who to not only buy more, but become advocates for your brands and help you attract new customers.

B2C 124

B2C Customer Retention Brands Strategy 124

Oracle

JANUARY 17, 2019

It moves beyond just one transaction from start to finish, and instead is the overall perception consumers develop after an encounter — of any kind — with your brand. CX is a connected, holistic approach to engaging consumers and meeting — or better yet, exceeding — the conscious or unconscious expectations they develop about your brand.

Customer Experience 111

Customer Experience Sports Touchpoint Hotels 111

NetBase

APRIL 28, 2020

ESports is an explosive industry and many top brands are paying attention. With live sports cancelled for the foreseeable future, many sports fanatics have turned to these platforms to get their competitive fix. If a pro-player mentions a brand, it’s going to reach a lot of ears. eSports Evolution.

Brands 67

Brands Sports Social Media Banking 67

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Table of contents Choosing the right social media types for your business 1.

Social Media 98

Social Media Brands Video Entertainment 98

Oracle

APRIL 16, 2020

When it comes to captivating an audience, there’s nothing like the power of brand storytelling. So how can a brand harness the power of storytelling to connect with customers? Here are 4 examples of exceptional and memorable brand storytelling. Nike has been at the forefront of brand campaigns for decades.

Brands 73

Brands Transportation Advertising Sports 73

West Monroe

FEBRUARY 13, 2024

About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.

Sports 98

Sports Tourism Entertainment Technology 98

Oracle

JULY 24, 2020

Let’s look at 3 ways your company can effectively connect in a virtual space. In-depth custom games based around a brand (advergames) can also be incorporated into a playable ad effort. esports = ‘real’ sports.

Marketing 106

Marketing Sports Advertising Gamification 106

InMoment XI

OCTOBER 4, 2024

It’s a journey encompassing every point of interaction with your brand, from the initial awareness to leaving an online review. Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. CXM vs CRM: How They Differ?

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Russel Lolacher

NOVEMBER 28, 2022

In this episode of Relationships at Work, Russel chats with speaker and Police Chief of the Mountain View Police Department Chris Hsiung on how communication and creating connection within an organization can improve workplace culture. Connect with, and learn more about, Chris on his platforms: . And this was as a brand new officer.

Culture 98

Culture Connections Leadership Communication 98

CSM Magazine

NOVEMBER 15, 2024

Think of a slogan as a brand’s calling card – a chance to showcase its unique voice, impress customers, and establish a connection that’ll last long after the first impression fades. The Importance of Customer Service Slogans Customer service slogans play a pivotal role in shaping a brand’s identity.

Customer Service 52

Customer Service How To Social Media Culture 52