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I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands

InMoment XI

In what ways do your favorite brands help create your personal brand? We’ve proven—time and again—the direct connection between the meaningful differentiation of these experiences and the success of a brand’s CX objectives, such as willingness to return to, recommend, and, ultimately, promote a business. Tiffany & Co.

Brands 370
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How to Humanize Customer Experience & Drive Meaningful Customer Relationships

InMoment XI

For many years, experience programs have hailed numbers as a sort of holy grail, but the reality is that numbers are no substitute for genuine human connection. With that in mind, we’re going to dive into a few things to bear in mind while creating more human and more connective customer relationships!

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Brian Solis: The Visionary Who Will Mindshift Your Perspective on Innovation, CX and Leadership

eglobalis

– Laying the Foundation for Social Media and Customer Connection Solis’s first book, Engage! I was exploring the concept of “No Distance” in social media, and initially, it took me time to connect with Solis’s insights. Solis redefined CX as more than a trend, positioning it as central to brand strategy.

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Lessons From Leaders At Brands Where CX Is Working

Storyminers

It’s in the form of a dozen interviews with company leaders whose brands are excelling at the customer experience. Digital engagement ideas and tools allow Clorox to connect with customers in fresh and personalized ways. It empowers the brand team (and eventually the dealers). Soon, we’ll cover the rest.

Brands 350
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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

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What the Supply Chain Crisis Means for Your Customer Experience

InMoment XI

The ongoing global supply chain woes have created massive headaches for both customers and the brands that serve them. One of the many products of lingering COVID uncertainty, the supply chain crisis has resulted in steeper prices, logistics chaos, and a markedly lower supply of everything from video game consoles to garden furniture.

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The Power of Customer Empathy in Supercharging Your Customer Experience

Lumoa

Put simply, it means genuinely caring about the experience your customers have with your brand. The release of the “ How It’s Made ” videos is a perfect example of this. In the world of customer experience, “customer empathy” is not just a buzzword, it’s a game-changer.