InMoment XI

JULY 26, 2024

Brand reputation has become increasingly important in the digital age, one bad review or negative comment can spread like wildfire, potentially tarnishing your brand’s image. These services are essential for maintaining a positive perception of your business in the eyes of consumers.

Brands 195

Brands Management Social Media Competitive Advantage 195

BlueOcean

JULY 9, 2024

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. The way we interact with people and brands has changed—and consumer spending priorities have evolved just as fast. Big brands—ones with significant human and financial resources—remain ahead of the game.

Loyalty 177

Loyalty Brands Ecommerce Average Handle Time 177

InMoment XI

OCTOBER 18, 2022

A great deal of customers and the brands that serve them are facing unprecedented uncertainties; understanding them is key to organizational success, delivering Experience Improvement (XI), and ensuring that your customer experience (CX) program is operating optimally. Challenge #2: Efficiencies. Challenge #4: Shrinkflation.

Brands 397

Brands Transportation Wait Times Course 397

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

Consumers 111

Consumers Survey Brands Marketing 111

Optimove

JANUARY 26, 2023

Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops.

Consumers 105

Consumers Loyalty Brands Retail 105

InMoment XI

JULY 20, 2022

Organizations around the world are actively evaluating—and seeking to better understand—the decision-making and behavioral influence of employee and customer trust, the drivers of emotional bonding with a brand or company, and what is required to create and sustain a more valuable branded experience. Learn more here! #2:

Brands 370

Brands B2C B2B Financial 370

InMoment XI

MAY 17, 2024

Maintaining customer loyalty has become increasingly challenging in today’s digital-first environment. In a recent podcast featuring Simon Fraser, VP Insights and Consultancy at InMoment, and Stanford Swinton, key strategies to secure brand loyalty amidst the evolving landscape of customer experience (CX) were discussed.

Loyalty 195

Loyalty Brands Net Promoter Score Omni-Channel 195

Second to None

NOVEMBER 13, 2023

Your brand experience is a multi-layered avenue that draws a connection between you and consumers — positively or negatively. It’s your personality, values, and attitude that fuels your brand’s perception out in the world. Let’s first define brand experience. How Do Consumers “Experience” a Brand?

Consumers 62

Consumers Brands Customer Experience Social Media 62

ECXO

NOVEMBER 11, 2024

Building Customer Loyalty Through Strategic Distribution Initial assumption: If you have read my previous articles, you know that I defend the concept of H2H business relationships, but I am using the term B2B in this article to specify a route-to-market strategy. Customers expect seamless interactions and timely solutions.

Loyalty 325

Loyalty B2B Multi-Channel Training 325

InMoment XI

MAY 14, 2022

In what ways do your favorite brands help create your personal brand? Over the past few decades, InMoment has collected and analyzed feedback from billions of customer experiences. So, Why Do Customers Choose Their Favorite Brands? A Few Examples from Best-In-Class Brands. Tiffany & Co.

Brands 370

Brands Loyalty Retail Competitive Advantage 370

InMoment XI

FEBRUARY 2, 2024

Social media can play a crucial role in your organization’s ability to manage and deliver more meaningful and integrated customer experiences. It helps the world’s top brands and enterprise organizations manage their social media efforts in one place. Answering a complaint on social media can increase customer advocacy by 25%.

Social Media 221

Social Media Brands Management Analytics 221

InMoment XI

SEPTEMBER 14, 2023

This article delves deep into the critical role that reputation management plays in determining a brand’s success. We’ll explore how effectively managing public perception can significantly impact your brand’s credibility, consumer trust, and financial outcomes.

Brands 195

Brands Management Social Media Effort Score 195

InMoment XI

MARCH 1, 2023

The new FCA Consumer Duty is intended to improve customer outcomes and promote better customer experiences in the financial industry in the United Kingdom (UK) by setting higher and clearer standards of consumer protection. What Is Consumer Duty? What Are the Details of the New FCA Consumer Duty?

Financial 195

Financial Consumers Customer Centricity Meeting 195

InMoment XI

JULY 7, 2022

When customers are looking for a solution to a problem, they will often turn to a company they trust. For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity.

Brands 369

Brands How To ROI Social Media 369

Second to None

MARCH 2, 2021

Your brand experience is a multi-layered avenue that draws a connection between you and consumers — positively or negatively. It’s your personality, values, and attitude that fuels your brand’s perception out in the world. Let’s first define brand experience. Brand Experience vs. Customer Experience.

Consumers 109

Consumers Brands Customer Experience Social Media 109

Comm100

FEBRUARY 17, 2022

Today’s customer service expectations are at an all-time high, and many organizations are failing to meet the demand. New data outlined in a report by Acquia shows a massive disconnect between organizations and consumers. Only 10% of customers say that most brands are meeting their expectations for a “good experience”.

Meeting 209

Meeting Brands Customer Service Omni-Channel 209

ShepHyken

NOVEMBER 11, 2024

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How can a company integrate customer service into its branding strategy? What role does customer experience play in brand loyalty? Why is it essential for brands to infuse emotion into their visual identity systems?

Brands 66

Brands Customer Experience Connections Loyalty 66

IntouchInsight

OCTOBER 30, 2023

This report measures the performance of leading quick-serve restaurant brands across key areas such as order accuracy, timeliness, and food quality. At the beginning of October, we released the 23rd Annual Drive-Thru Study — the premier benchmark report for operators across North America.

Study 317

Study Consumers Report Measurement 317

Second to None

JULY 5, 2024

In the current economic landscape, consumer spending patterns have undergone a significant transformation. These have led to a softening of consumer spending. This means inflation is rising faster than spending, indicating pressures on consumers. Consumers are now more careful and selective with their spending.

Consumers 71

Consumers How To Social Media Omni-Channel 71

Second to None

JULY 5, 2024

In the current economic landscape, consumer spending patterns have undergone a significant transformation. These have led to a softening of consumer spending. This means inflation is rising faster than spending, indicating pressures on consumers. Consumers are now more careful and selective with their spending.

Consumers 62

Consumers How To Social Media Omni-Channel 62

NetBase

AUGUST 13, 2020

Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. And brands are finding that the importance of differentiating their offering for distinct segments is super important this pandemic season for precisely that reason. Consumer Hearts Aren’t Complicated.

Consumers 97

Consumers Brands Social Media Analytics 97

ECXO

NOVEMBER 17, 2024

Emotion-Driven Design: Unlocking the Key to Unstoppable Customer Adoption Introduction In the fast-evolving technology landscape, emotional design has emerged as a critical factor influencing adoption rates. Design leaders should focus on removing unnecessary complexities and ensure that the user journey is intuitive.

B2B 348

B2B Loyalty Connections Technology 348

C3Centricity

MAY 22, 2016

The post Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity appeared first on C3Centricity. With the advent of digital marketing in the early 80’s, many companies began to take a serious look at their marketing. They realised […].

Consumers 121

Consumers Brands Marketing Infographics 121

Second to None

SEPTEMBER 25, 2018

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend our money on due to the proliferate expansion of available options across industries.

Consumers 109

Consumers Brands Social Media Voice of Customer 109

Second to None

JULY 5, 2024

In the current economic landscape, consumer spending patterns have undergone a significant transformation. These have led to a softening of consumer spending. This means inflation is rising faster than spending, indicating pressures on consumers. Consumers are now more careful and selective with their spending.

Consumers 62

Consumers How To Social Media Touchpoint 62

Adrian Swinscoe

APRIL 23, 2024

The research found that […] The post New Adobe research: Generative AI is changing what consumers expect from brands first appeared on Adrian Swinscoe. About a year ago, I spoke to Luc Dammann, President EMEA at Adobe, about some new research that Adobe had just published.

Consumers 59

Consumers Brands Technology Leadership 59

Second to None

JULY 31, 2024

Over the years, brand loyalty has played a critical role in helping organizations with customer retention, customer lifetime value, and overall customer satisfaction. It’s been an important aspect of consumer behavior that brands have relied on for repeat purchases. What Makes Gen-Z Customers Loyal?

Loyalty 62

Loyalty Brands Omni-Channel Social Media 62

Second to None

JULY 31, 2024

Over the years, brand loyalty has played a critical role in helping organizations with customer retention, customer lifetime value, and overall customer satisfaction. It’s been an important aspect of consumer behavior that brands have relied on for repeat purchases. What Makes Gen-Z Customers Loyal?

Loyalty 62

Loyalty Brands Omni-Channel Social Media 62

Strativity

SEPTEMBER 10, 2024

The post The Thrill — and Challenge — of Virtual Reality: How Humanizing the Customer Journey can Boost Loyalty for VR & Consumer Tech Brands appeared first on Material.

Customer Journeys 52

Customer Journeys Loyalty Consumers Brands 52

Comm100

APRIL 22, 2021

By 2022, CNBC predicts that 75-90% of customer queries will be handled by a chatbot. From Starbucks to Duolingo and in almost every industry in between, top brands are turning to chatbots to improve their customer service and support operations. Consumer appetite . By 2025 the chatbot industry is expected to be worth $1.25

Chatbots 246

Chatbots Brands Wait Times Consumers 246