C3Centricity

DECEMBER 31, 2018

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. Brand Image, Equity, Personality & Archetypes: What Every Marketer Needs to Know. Your brand is not what you think it is! We all know how extremely demanding consumers have become.

Brands 293

Brands Strategy Customer Journeys Infographics 293

QuestionPro Audience

MAY 24, 2018

Privacy and security are definitely at the forefront of consumers’ minds in today’s digital era. Brands need to be cognizant of consumers’ feelings about the security of their personal information and online behaviors. New research from EXPRESSVPN found that 71% of U.S.

Consumers 207

Consumers Data Social Media Study 207

Optimove

JANUARY 2, 2025

How can you ensure your brand stands out in this competitive landscape? Part 2 of the 2025 Optimove Consumer Marketing Fatigue Report dives into strategies to strengthen retention, reduce churn, and foster deeper connections. The post Optimove Insights: 2025 Consumer Marketing Fatigue Part 2 appeared first on Optimove.

Consumers 76

Consumers Marketing Loyalty Programs Customer Retention 76

C3Centricity

JUNE 5, 2019

Their brands have not performed as well as they had hoped this year and they are looking for a solution – fast! In particular, they have all said that one or more of their brands is stable – to be polite – and that they want to reverse the trend. How to Stop a Declining Brand. Emotional, subjective benefits.

Brands 235

Brands Social Media Advertising Measurement 235

Optimove

OCTOBER 14, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: This post highlights the growing challenge of marketing fatigue, particularly during the holiday season when customer engagement is critical. Omnichannel engagement ensures brands meet consumers on their terms. #4

Consumers 59

Consumers Marketing eBook Omni-Channel 59

C3Centricity

NOVEMBER 4, 2019

Consumers no longer appreciated being interrupted in their daily lives, if they ever did! Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. They continued with the same processes and mind-sets.

Customer Centricity 179

Customer Centricity Brands Advertising Consumers 179

C3Centricity

JULY 2, 2016

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 240

Brands Marketing Advertising Measurement 240

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. billion per year due to avoidable consumer switching. consumers say customer experience at most companies needs Improvement. (

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

InMoment XI

NOVEMBER 16, 2023

Macro-Environmental Insights The workshop started by contextualising businesses within macro-economic and social environments, considering factors like inflation, evolving consumer behaviours, and societal habits. Download the full summary of our XI Forum Europe 2023 here

Healthcare 447

Healthcare Culture Travel ROI 447

InMoment XI

AUGUST 20, 2024

It involves managing the firm’s brand, and ensuring that the public, clients, and the media perceive the firm as a trustworthy and competent entity. Dedicated Help Section: Create a section on your website where clients can access resources like downloadable forms, legal checklists, or links to important legal information.

Management 369

Management Social Media Report Industry 369

C3Centricity

JUNE 2, 2021

A major computer manufacturer used to price their line of PCs 10% higher than the competition due to their brand, perceived status and support. If you have a well-known brand name with a high amount of loyalty, you can charge a premium. If you have a well-known brand name with a high amount of loyalty, you can charge a premium.

B2B 334

B2B B2C Brands Consumers 334

NICE inContact

AUGUST 16, 2019

Brands of all sizes are learning that customer experience is no longer an afterthought: it’s the heart of what consumers want, and the foundation for profits. The CX Transformation Benchmark year-over-year results among US consumers show a shift toward digital channels for service. These are trends you can’t afford to miss.

Contact Center 168

Contact Center Consumers Net Promoter Score Self Service 168

Optimove

JANUARY 26, 2023

Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops.

Consumers 105

Consumers Loyalty Brands Retail 105

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

Consumers 111

Consumers Survey Brands Marketing 111

Retently

NOVEMBER 13, 2024

One of the most innovative ways brands are leveling up their CX is through Virtual Fitting Rooms (VFRs). In this article, we’ll explore how Virtual Fitting Rooms benefit customers and brands, from boosting customer confidence and reducing returns to increasing sales and loyalty. Let’s dive in! What’s driving this growth?

Ecommerce 144

Ecommerce Retail Social Media Technology 144

GetFeedback

AUGUST 14, 2019

This is because, as a consumer, you’ve experienced buying a car, or ordering a latte, or making an appointment with your doctor a number of times. Take a look: Click here to download the PDF version. . They became the brands to defeat or at least be like. Click here to download PDF version of the list. . Industry matters.

Customer Satisfaction 268

Customer Satisfaction Survey eBook Industry 268

C3Centricity

MARCH 18, 2020

I’ve worked in or with marketing teams for almost my whole career and I am passionate about brand building. I don’t mean just their demographics, but what, where and how they use or consume your brand and the category in which you are competing. brand #Marketing #Avatar #Persona Click To Tweet.

Marketing 240

Marketing Advertising Brands Consumers 240

Optimove

DECEMBER 31, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. Content Speed Matters : In a real-time world, brands leveraging dynamic, fast-moving content see a 20% boost in engagement.

Customer Engagement 69

Customer Engagement Trends Engagement Loyalty Programs 69

Customer Bliss

AUGUST 29, 2019

In today’s digital age, never before have consumer journeys and expectations been so diverse. During our research, we found that one-third of respondents will actually walk away from a brand after having a disappointing interaction. Consumers are more likely to share positive interactions with companies than negative ones.

Customer Journeys 227

Customer Journeys Customer Experience Case Study Consumers 227

InMoment XI

AUGUST 17, 2023

Happy customers become brand advocates, fueling growth through positive customer feedback. During challenging times, customers appreciate brands that provide assistance and support when needed. To access all the key drivers of NPS and discover who the leading brands are in the UK, download your copy of the report findings here.

Net Promoter Score 370

Net Promoter Score Self Service Effort Score NPS 370

Calabrio

MARCH 25, 2025

Customers e xpect mo re p ersonalization, s peed, and 24/7 a vailability Customers continue to expect more from the brands they do business with. , Just 36% of contact centers report having a true omnichannel setup thats foundational to enabling the experiences that more and more consumers are after.

Contact Center 130

Contact Center Self Service Report Trends 130

GetFeedback

AUGUST 14, 2019

The ACSI is an economic indicator that measures the satisfaction of consumers across the U.S. Preferences for how they interact with your brand today will certainly shift in the future. Are they properly trained on the experience your customers expect from your brand, regardless of who delivers it? Download the Toolkit.

Customer Satisfaction 389

Customer Satisfaction Customer Journeys Effort Score How To 389

Comm100

AUGUST 1, 2022

This means catering to student behaviors and providing a customer experience matching the one they get from their favourite B2C brands. For the full low-down and success stories from fellow schools, download the cheat sheet below. 70% of consumers currently use or are interested in using chatbots for simple customer service.

Chatbots 246

Chatbots Omni-Channel Social Media B2C 246

Optimove

NOVEMBER 13, 2024

See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights’ latest Report provides a comprehensive analysis of consumer shopping behavior from the 2023 holiday season. Access the Full Report and Explore Customer-Led Marketing To delve deeper into the findings, download the report here.

Report 69

Report Multi-Channel Analysis Brands 69

C3Centricity

OCTOBER 22, 2020

According to MarketingCharts.com, shoppers now believe that their data benefits companies and brands more than it does themselves. In the Janrain report “Brand Trust Survey” 48% of US internet users try to buy exclusively from companies they trust to protect their personal data. Source: MarketingCharts.com.

Retail 357

Retail Advertising Course Survey 357

NICE inContact

AUGUST 16, 2019

Brands of all sizes are learning that customer experience is no longer an afterthought: it’s the heart of what consumers want, and the foundation for profits. The CX Transformation Benchmark year-over-year results among US consumers show a shift toward digital channels for service. These are trends you can’t afford to miss.

Contact Center 136

Contact Center Consumers Net Promoter Score Self Service 136

Experience Investigators by 360Connext

SEPTEMBER 21, 2021

The brands that do pay attention to the details of the experience they deliver are the ones who disrupt markets, gain more customers through referrals and word-of-mouth marketing, and keep their customers happier, for longer. Your customer has expectations from your brand throughout their journey.

Customer Journeys 373

Customer Journeys Brands Customers Customer Experience 373

Lumoa

JANUARY 9, 2018

It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. HOWEVER, I also argue that despite that, too many consumers continue to endure ‘random’ or ‘unexpected’ experiences as a result of the inconsistent delivery of the end-to-end customer journey.

Customer Experience 332

Customer Experience Competitive Advantage Omni-Channel Culture 332

Optimove

OCTOBER 29, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Marketers will see the growing importance of email personalization and relevance in driving consumer engagement during the competitive holiday shopping season.

Trends 52

Trends Marketing eBook Consumers 52

GetFeedback

NOVEMBER 25, 2019

Consumer Shipping: 78%. Click here to download the current industry benchmarks. One more thing— We recently partnered with TEDx Speaker and CX expert Jeannie Walters to launch a webinar where we discussed how leading brands are measuring CSAT and using these insights to improve the customer experience. Ambulatory Care: 77%.

Customer Satisfaction 293

Customer Satisfaction Industry Effort Score Apparel 293

Lumoa

APRIL 3, 2018

How do you make important or day-to-day consumer decisions in your life? In reality, most likely, you have already seen it: NPS consists of two questions: a scoring system (typically asked with " How likely are you to recommend your brand to a friend or colleague? ") and the "why"-question. ” — Bruce Temkin.

Net Promoter Score 316

Net Promoter Score NPS Touchpoint Feedback 316

C3Centricity

AUGUST 2, 2021

As mentioned last week, you can download the full white paper HERE. In the business to consumer world, you could offer money back guarantees. This is the second part of “The 23 Keys to Creating Raving Fans” post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. Be easy to do business with.

Customer Relationship Management 317

Customer Relationship Management NPS CRM Loyalty 317

Lumoa

MAY 19, 2022

Mobile consumers prefer shopping for beauty and grocery products. Download the full shopping apps report to find out why. The Impact of Customer Satisfaction and Loyalty All ecommerce companies want customers that purchase products on a regular basis, are loyal to the brand, and share their experiences with their inner circles.

Report 195

Report Ecommerce Retail Customer Satisfaction 195

Comm100

JANUARY 25, 2022

Living in a world of instant gratification, consumers expect around-the-clock support. 90% of consumers rate an immediate response as “important or very important” when they have a customer service question. Along with personalized service comes the expectation of 24/7 support.

How To 246

How To Chatbots Omni-Channel Social Media 246

Optimove

MARCH 30, 2023

This, for us, immediately begs the question, what will summer shopping look like this season for brands? To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. A distant third is brand reputation at 28%.

Consumers 94

Consumers Omni-Channel Retail Travel 94

InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor. Improved brand perception.

Automotive 195

Automotive Management Social Media Feedback 195

Comm100

MAY 20, 2022

Thanks to the development of technology, consumers expect fast, accessible, and accurate support all day, every day. Over the years, live chat has grown exponentially in consumer popularity. 73% of consumers now agree that live chat is the most satisfactory way to communicate. Live chat caters to these key consumer needs.

Software 237

Software Wait Times Multi-Channel Consumers 237