Joe Rawlinson

OCTOBER 20, 2022

And a dedicated event management integrated ticketing system helps you keep the event in sync throughout the process as a central hub that can control various aspects of the event and provide directions and everything needed in one place. . All of which should be essential aspects of your event marketing strategy.

Conference 78

Conference Strategy Sales Social Media 78

QuestionPro Audience

MARCH 30, 2018

Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising. television audience watching at least six minutes of the tournament, it is a good bet for brands looking to reach a broad audience. billion overall in bets. increase from 2016.

Brands 191

Brands Sports Advertising Social Media 191

CX Journey

SEPTEMBER 5, 2018

Coming up with a brand identity isn’t an easy task. Ideally, a strong brand identity will mesh both your needs and those of your customer. 77 percent of B2B marketers say that proper branding plays a big role in company growth. Ideally, a strong brand identity will mesh both your needs and those of your customer.

Brands 238

Brands How To Social Media Advertising 238

Storyminers

NOVEMBER 8, 2017

When people think of branding, they tend to think of it in terms of attracting customers—showing off your company’s best qualities to acquire new sales. But branding doesn’t stop after a sale is made. To create effective branding, you have to keep the big picture in mind. Final thoughts.

Brands 190

Brands Tools Customer Experience Entertainment 190

NetBase

NOVEMBER 6, 2019

When planning in-person events, consumer experience analysis offers multiple ways to create successful outcomes and get consumers to interact. This can be important, as interactions are often key to how consumers ultimately feel about your event. It can also impact how they feel about your brand.

Analysis 40

Analysis Consumers Analytics Comparison 40

NetBase

NOVEMBER 6, 2019

When planning in-person events, consumer experience analysis offers multiple ways to create successful outcomes and get consumers to interact. This can be important, as interactions are often key to how consumers ultimately feel about your event. It can also impact how they feel about your brand.

Analysis 40

Analysis Consumers Analytics Comparison 40

Lumoa

AUGUST 5, 2022

According to Deloitte’s Global State of the Consumer Tracker survey, 77% of retail consumers are concerned by the increasing prices of everyday products. Now, each retailer is tasked with determining the impact of price hikes on its own target audience and how this change compares to general retail consumer trends.

Retail 195

Retail Feedback Trends Consumers 195

ECXO

NOVEMBER 11, 2024

Imagine this: distributors and channel partners are often the first and most frequent touchpoints for consumers, and these interactions are pivotal! They are the ones setting the stage for what the customer experience will be like and shaping how the brand is perceived.

Loyalty 328

Loyalty B2B Multi-Channel Training 328

ECXO

JULY 4, 2023

And while this does have its place, it is a solution that has severe drawbacks when looking at how consumer behavior rapidly changes. If your strategy is based on getting in touch with consumers weeks or months after a purchase, then batch would still be a good friend. Can’t we all just get along? Well, not necessarily.

Analytics 369

Analytics Marketing Fashion Advertising 369

NetBase

MARCH 25, 2020

Businesses and consumers are operating in a new reality as they pull together to fight the Coronavirus pandemic. How do companies stay on the consumers’ radar with business closures and mandated quarantines? Sharing Consumer Love Online. Following Suit – Adapting In-Store Events to Online. Marketing Pandemic Pivot.

Retail 46

Retail Consumers Fashion Financial 46

NetBase

JULY 16, 2020

The social mood has shifted socially to overwhelming anger and brands are showing up by reassessing how to connect with consumers. How can companies capture the social mood and bring their brands back to social to connect meaningfully with consumers there? Ways brands are recapturing consumers’ heart.

Consumers 60

Consumers Brands Social Media Analytics 60

BirdEye

JANUARY 25, 2024

In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. 92% of consumers read two or more reviews before forming an opinion about a business. 50% of consumers read five or more reviews before forming an opinion about a business.

Social Media 110

Social Media Brands How To Multi-Channel 110

InMoment XI

OCTOBER 25, 2024

It allows you to see your overall brand health and current reputation standing. ReviewTrackers ) Reviews and ratings, with a share of 42%, are the most popular way customers interact with brands. As a result, customers are more likely to stay loyal to your brand and even advocate for it. It improves a restaurant’s brand image.

Feedback 195

Feedback Management Social Media ROI 195

InMoment XI

JANUARY 4, 2024

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 195

Retail Customer Experience Effort Score Social Media 195

Blake Morgan

DECEMBER 2, 2022

The businesses of building memorable events is booming, and unique selfie opportunities are often part of the package. Technology-free experiences buck the trend that brands don’t seem to exist if they aren’t constantly shared on social media—which could be a risky move, but customers feel they have experienced something unique and exclusive.

Brands 105

Brands Social Media Transportation Entertainment 105

SurveyGizmo

AUGUST 21, 2021

Our Panels team is helping many customers run Brand Awareness Studies to enable marketing teams to understand where they stand today and how their advertising and marketing efforts are moving the needle. People’s buying and consuming habits changed dramatically during the lockdown, and now people are changing their habits again. .

Study 95

Study Brands Net Promoter Score Effort Score 95

InMoment XI

APRIL 25, 2024

Did you know that over half of financial services consumers say they have low trust in their provider? And, of those consumers, only 34% of them would recommend their brand to friends and family. Since finances are such a personal part of our lives, consumers in the industry are the most withholding of their trust.

Financial 195

Financial Management Banking Insurance 195

InMoment XI

MARCH 16, 2022

After all, issues like the pandemic are global occurrences, so how else can you make sense of such an event except by looking at that level of scale? Let’s scale up and dive into these CX Trends: CX Trend #1: Consumer Comfort Level with COVID Safety Precautions. InMoment invites you to think along with us about the bigger picture!

Trends 370

Trends Social Media Comparison Loyalty 370

Retently

MAY 26, 2023

If you’re part of a brand management or customer success consultancy, Net Promoter Score® could be the all-in-one customer satisfaction metric you’ve been looking for. As a brand manager or customer satisfaction consultant, this lets you show real progress in the short term and demonstrate that your work is producing measurable value.

Net Promoter Score 146

Net Promoter Score Consulting NPS Customer Success 146

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

Hospitality 195

Hospitality Call Center Retail NPS 195

InMoment XI

OCTOBER 3, 2024

Customer retention is important because the longer a customer stays with your brand, the higher their average purchase is. 79% of consumers say that loyalty programs caused them to purchase from an organization more frequently. Stay True to Your Brand Consistency is key to building trust and loyalty with your customers.

Customer Retention 195

Customer Retention Strategy Guest Experience Loyalty Programs 195

BirdEye

JUNE 16, 2023

Knowing how your customers feel about your brand makes growing a business easier and more efficient. Regularly conducted brand surveys help you gather such feedback. But brand surveys come in many different forms and choosing the right one is important to reap the benefits of your investments. Branding isn’t a one-time effort.

Survey 98

Survey Brands Strategy Social Media 98

InMoment XI

OCTOBER 10, 2024

Social media usage is growing every year, and the rate at which consumers are using social media to interact with brands is increasing with it. To make sure your brand can benefit from the use of social media, you need to implement social media management. What is Social Media Management?

Social Media 195

Social Media Management Tips Multi-Channel 195

QuestionPro Audience

APRIL 23, 2018

By now, most of you are probably aware of the disastrous event at Starbucks — where two black men were arrested in a Philadelphia store for not making a purchase and refusing to leave the premises. According to a YouGov BrandIndex score , the coffee giant has already dropped to its lowest consumer perception in years.

Brands 170

Brands Social Media Case Study Video 170

Optimove

MAY 2, 2023

Trend results of three recent Optimove surveys, each of more than 400 US consumers, show that consumers’ planned shopping budgets increased slightly in March. The data aligned with consumer confidence reported by  The Conference Board , which showed  its Consumer Confidence Index®  increased slightly in March to 104.2

Consumers 52

Consumers Loyalty Survey Conference 52

NetBase

JULY 22, 2020

Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. and European luxury markets.

Consumers 59

Consumers Meeting Brands Ecommerce 59

CSM Magazine

JANUARY 18, 2024

“We are delighted to have Nina Schick, a true visionary in artificial intelligence, headline our event,” said Craig Pumfrey, VP of Marketing at Sabio Group. “Nina’s vision for the future of AI inspires and challenges us to think bigger in order to build deeper consumer connections. .

Case Study 52

Case Study Groups Conference CRM 52

NetBase

DECEMBER 19, 2019

Younger consumers are cut from a different cloth – or at least one that’s much more transparent than their forbears. They know exactly what they want from the world, and from brands, and they’re very vocal about it online. Understanding Consumer Attraction. The campaign is driven by live events and a Facebook group.

Consumers 52

Consumers Brands Advertising Marketing 52

NetBase

FEBRUARY 26, 2020

There’s so much noise online that brands find it increasingly challenging to quickly and accurately distinguish between critical and non-essential business issues. Next generation consumer and market intelligence makes short work of this dilemma, offering a combo approach that’s reveals the diamond in the rough. Consumer reviews.

Consumers 67

Consumers Brands Social Media Marketing 67

Optimove

NOVEMBER 13, 2024

See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights’ latest Report provides a comprehensive analysis of consumer shopping behavior from the 2023 holiday season. By utilizing AI-orchestrated journeys, brands can respond to customer behaviors, preferences, and purchase patterns in real time.

Report 52

Report Multi-Channel Analysis Brands 52

NetBase

AUGUST 14, 2020

Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon. Let’s see how those look and how consumers are likely to respond to them, thanks to AI-powered consumer and market intelligence! Consumer response to each. So, how will they attract advertising? million fans.

Sports 64

Sports Advertising Trends Social Media 64

Optimove

AUGUST 15, 2023

If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. And they’re highly cost-effective: QR codes are relatively inexpensive to create and implement, making them an attractive option for mobile-first brands working with ever-tightening resources.

Brands 52

Brands Marketing Advertising Video 52

Brandwatch CX

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

B2B 59

B2B Brands Social Media Wireless 59

NetBase

FEBRUARY 14, 2020

These winning brands demonstrate the power of capturing niche crowds and turning negative energy into positive PR. So, while many brands create touching gift idea and experiences for lovebirds, a few have gone in the opposite direction, geared toward capturing the jaded among us. It’s “ladies celebrating ladies.”

Brands 78

Brands Social Media Course Consumers 78

ijgolding

JULY 18, 2018

During the last ten years, I have attended many Customer Experience (CX) events around the globe. For the last 8 years, their annual event in the US has received rave reviews from practitioners – it is now coming to Europe! As the decade moved on, the search for ‘gold’ has become tougher and tougher.

Self Service 123

Self Service Customer Service Customer Experience Groups 123

ECXO

AUGUST 15, 2023

CJO relies on reinforcement learning to guide customers to a conversion event based on historical data merged with current data as well as similar marketing action behavior patterns. Zero- and first-party data collected off of branded and owned sites will become the foundation for this profile.

Customer Journeys 294

Customer Journeys Analytics Data Brands 294

NetBase

JUNE 1, 2020

SMWONE was an entirely online event this year and NetBase Quid was an eager participant in a good number of panels, sharing consumer and market intelligence insight. Because as we all know, the social web has opened up the world to brands – or at least to those ready to participate in it!

Consumers 64

Consumers Marketing Social Media Analytics 64