InMoment XI

JANUARY 22, 2025

Especially for enterprise grocery businesses, overall SEO focuses on brand-wide goals, such as brand awareness, prestige, and dominance in specific search categories. Brands can control most of the content that appears in their GBPs, but keeping everything accurate, visually pleasing, and search-optimized is difficult at scale.

How To 195

How To Social Media Software ROI 195

QuestionPro Audience

MARCH 30, 2018

Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising. television audience watching at least six minutes of the tournament, it is a good bet for brands looking to reach a broad audience. billion overall in bets. increase from 2016.

Brands 191

Brands Sports Advertising Social Media 191

C3Centricity

JULY 2, 2016

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 240

Brands Marketing Advertising Measurement 240

ECXO

JULY 4, 2023

And while this does have its place, it is a solution that has severe drawbacks when looking at how consumer behavior rapidly changes. If your strategy is based on getting in touch with consumers weeks or months after a purchase, then batch would still be a good friend. Can’t we all just get along? Well, not necessarily.

Analytics 374

Analytics Marketing Fashion Advertising 374

InMoment XI

NOVEMBER 14, 2024

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. Some of this activity could be relevant to your brand and industry. From brand mentions to product discussions, you gain insight into customer sentiment to help make informed decisions.

Tools 195

Tools Social Media Customer Experience Analysis 195

InMoment XI

OCTOBER 29, 2024

In fact, 64% of loyal customers are more likely to purchase frequently, and 31% are willing to spend more to stay with their brand of choice. Price-loyal customers love your brand because of your pricing. If you’re easy to find, contact, and buy from, they’ll become long-term consumers. What Is Customer Loyalty?

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

InMoment XI

OCTOBER 20, 2022

We heard from award-winning CX speakers from some of Europe’s biggest brands—TRUMPF, ASOS, Brakes, Primark, Solus, BD Medical, NatWest and Euro Car Parts, as well as thought-provoking keynotes from InMoment Global Leader, CMO Kristi Knight, and Stan Swinford, CEO and Founder of NPSx by Bain & Company.

Customer Experience 397

Customer Experience Customer Journeys Effort Score Culture 397

QuestionPro Audience

APRIL 23, 2018

By now, most of you are probably aware of the disastrous event at Starbucks — where two black men were arrested in a Philadelphia store for not making a purchase and refusing to leave the premises. According to a YouGov BrandIndex score , the coffee giant has already dropped to its lowest consumer perception in years.

Brands 170

Brands Social Media Case Study Video 170

Retently

NOVEMBER 13, 2024

One of the most innovative ways brands are leveling up their CX is through Virtual Fitting Rooms (VFRs). In this article, we’ll explore how Virtual Fitting Rooms benefit customers and brands, from boosting customer confidence and reducing returns to increasing sales and loyalty. Let’s dive in! What’s driving this growth?

Ecommerce 144

Ecommerce Retail Social Media Technology 144

GetFeedback

APRIL 30, 2018

They can be more challenging to get than reviews of products or services designed for consumer use, but with the right strategies, you can get all the reviews you need to make an unforgettable impression. Why Every B2B Brand Needs Online Reviews. 3 Ways B2B Brands Can Get Great Online Reviews. Let’s talk about how!

B2B 170

B2B Brands B2C CRM 170

BlueOcean

OCTOBER 30, 2024

Consumers are spending as hesitantly as businesses. Cultural Alignment Concerns The Concern: We know your company has worked diligently to establish a strong and distinctive brand. When you outsource your customer service, you’re essentially outsourcing your brand’s spokespeople.

Contact Center 156

Contact Center Comparison Culture Customer Service 156

Lumoa

AUGUST 5, 2022

According to Deloitte’s Global State of the Consumer Tracker survey, 77% of retail consumers are concerned by the increasing prices of everyday products. Now, each retailer is tasked with determining the impact of price hikes on its own target audience and how this change compares to general retail consumer trends.

Retail 195

Retail Feedback Trends Consumers 195

Retently

NOVEMBER 29, 2024

A first impression survey is a short, targeted questionnaire designed to capture those immediate thoughts and feelings customers or users have after interacting with your brand, product, or service for the first time. Research shows that customers form opinions about a brand in as little as 50 milliseconds , that’s barely a blink!

Survey 120

Survey Ecommerce Feedback Interaction 120

InMoment XI

OCTOBER 23, 2024

Without managing this customer experience properly, you risk losing clients, failing to acquire new ones, and creating a negative public image for your brand. It enables you to boost your brand reputation. Credit unions can actively engage with their communities through events, sponsorships, and local initiatives.

Banking 195

Banking Customer Experience Effort Score Financial 195

ECXO

AUGUST 15, 2023

CJO relies on reinforcement learning to guide customers to a conversion event based on historical data merged with current data as well as similar marketing action behavior patterns. Zero- and first-party data collected off of branded and owned sites will become the foundation for this profile.

Customer Journeys 294

Customer Journeys Analytics Data Brands 294

Optimove

NOVEMBER 13, 2024

See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights’ latest Report provides a comprehensive analysis of consumer shopping behavior from the 2023 holiday season. By utilizing AI-orchestrated journeys, brands can respond to customer behaviors, preferences, and purchase patterns in real time.

Report 69

Report Multi-Channel Analysis Brands 69

Kayako

AUGUST 12, 2022

eMarketer estimates that by 2024 almost 20% of total retail sales will be via eCommerce, and that estimate does not include travel and event ticketing or restaurant food delivery. The challenge for brands is ensuring that customer relationship management doesn’t suffer as online spending becomes the norm. Salesforce ).

Customer Service 292

Customer Service Ecommerce Effort Score e-support 292

ShepHyken

OCTOBER 20, 2024

But for the right company or brand, this can work well. That’s a pretty serious mission, but they have plenty of fun events to raise funds for that serious and important cause. In a competitive marketplace, this hyper-tailored approach to marketing is the key to creating and keeping customers who love your brand.

Customer Service 76

Customer Service Customer Centricity Entertainment Airlines 76

eglobalis

JULY 31, 2024

Juniper Networks (NAM) Juniper Networks utilizes a comprehensive MarTech stack for content management, event marketing, and advertising. These tools help in addressing customer issues promptly and maintaining a positive brand image, which is crucial for customer retention.

Customer Experience 414

Customer Experience Social Media Analytics Chatbots 414

GetFeedback

MAY 9, 2019

Think about the last time you had a great experience with a brand. Now think about the last time you had a really bad experience with a brand. . We don’t expect it as consumers—we anticipate that brands will always meet our needs and wants. That’s because a bad customer experience interrupts our day.

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

Kayako

MARCH 21, 2022

83% of consumers expressed a need for some help on their online shopping journey. Investments in customer service can boost brand loyalty and revenue growth. One study found that the brands that provide the best customer experiences achieved 17% compound growth between 2010 and 2015. Social Outreach for Customer Service Success.

Customer Service 292

Customer Service Social Media Ecommerce Competitive Advantage 292

ECXO

DECEMBER 25, 2024

Modern consumers have grown accustomed to seamless, tailored, and instant interactions, whether theyre ordering coffee, streaming their favorite show, or scheduling a service. Building loyalty: Satisfied customers are more likely to become repeat buyers and brand advocates, boosting lifetime value.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

InMoment XI

APRIL 25, 2024

Did you know that over half of financial services consumers say they have low trust in their provider? And, of those consumers, only 34% of them would recommend their brand to friends and family. Since finances are such a personal part of our lives, consumers in the industry are the most withholding of their trust.

Financial 195

Financial Management Banking Insurance 195

InMoment XI

JANUARY 4, 2024

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 195

Retail Customer Experience Effort Score Social Media 195

InMoment XI

JULY 13, 2022

Simple to understand, this powerful metric can give you a wealth of information that you can use to improve your brand. First, you ask your customers a simple question: “On a scale of 0-10, how likely is it that you would recommend my brand/product/service to a friend or colleague?”. What Is Net Promoter Score? Detractors.

Net Promoter Score 368

Net Promoter Score Customer Retention Effort Score NPS 368

AWS Machine Learning

OCTOBER 16, 2024

As a result, DPG Media Producers have to run a screening process to consume and understand the content sufficiently to generate the missing metadata, such as brief summaries. Working closely with end-consumers, the DPG Media team tuned the prompts to make sure the generated metadata matched the expected format and style.

Video 119

Video Metrics Multi-Channel System 119

InMoment XI

JUNE 28, 2022

InMoment and ReviewTrackers joining forces is great news for today’s brands! Our latest addition, ReviewTrackers, empowers over 175,000+ business locations to better understand and manage their customer reviews across 100+ sites with their review management technology.

Analytics 74

Analytics Feedback Report Industry 74

GetFeedback

FEBRUARY 12, 2019

In fact, 66% of consumers prefer to be reached by SMS over any other channel, and that number jumps to 75% when we’re talking about millennials. Branded Experience: Customers are greeted with sleek, branded surveys that are easy to take. In today’s world, customers are on the go and hyper-connected through their mobile devices.

Omni-Channel 236

Omni-Channel Transportation Comparison Survey 236

InMoment XI

JUNE 21, 2022

We heard from award-winning customer experience speakers from some of Australia’s biggest brands—Craveable Brands, The NRMA, Rest Super, Foxtel, and JAX Tyres & Auto—not to mention two of InMoment’s global leaders. CX started out in the golden age of advertising, market research, and understanding consumers.

Customer Experience 195

Customer Experience Advertising Feedback Survey 195

Blake Morgan

DECEMBER 2, 2022

The businesses of building memorable events is booming, and unique selfie opportunities are often part of the package. Technology-free experiences buck the trend that brands don’t seem to exist if they aren’t constantly shared on social media—which could be a risky move, but customers feel they have experienced something unique and exclusive.

Brands 105

Brands Social Media Transportation Entertainment 105

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

Hospitality 195

Hospitality Call Center Retail NPS 195

ModSquad

MAY 13, 2021

When you consider that 92% of consumers trust word-of-mouth recommendations , it’s easy to see how delighted fans can become invaluable brand ambassadors. Sales and special events will draw in customers; creating a great experience will keep them coming back. Anticipate customer needs and staff accordingly. Reward their loyalty.

Ecommerce 119

Ecommerce Loyalty Brands Rewards Programs 119

Customer Bliss

APRIL 5, 2019

He shares that in this time where attention is extremely limited, he had to build a brand strategy that would communicate what AMA does in a succinct manner. Todd shares that he built a brand strategy with core pillars, pulling in 4 cornerstones to his foundation. Go beyond demographics. Is your website truly engaging your audience?

Engagement 213

Engagement Advertising Consumers Marketing 213

C3Centricity

APRIL 3, 2019

And time consuming. Management are renowned in most organisations for “innocently” posing questions when passing marketers in the corridor or while socialising at a company event. WHO ARE OUR BRAND’S CUSTOMERS? Your boss will almost certainly remember your brand’s market share from your marketing plan.

Marketing 277

Marketing How To Advertising Brands 277

Alida

OCTOBER 4, 2016

In particular, insight communities —private, online communities made up of carefully selected groups of customers who develop long-term relationships with brands—are now used by hundreds of customer-centric global brands. Gratitude requires brands to show appreciation for community members. Don’t be a bore.

Engagement 250

Engagement Strategy Entertainment Exercises 250

Retently

MAY 26, 2023

If you’re part of a brand management or customer success consultancy, Net Promoter Score® could be the all-in-one customer satisfaction metric you’ve been looking for. As a brand manager or customer satisfaction consultant, this lets you show real progress in the short term and demonstrate that your work is producing measurable value.

Net Promoter Score 133

Net Promoter Score Consulting NPS Customer Success 133

Experience Investigators by 360Connext

JUNE 8, 2021

That means looking beyond basic demographics or job titles and knowing how they get their information, what needs their community has, and what other brands they are loyal to. It might be easy to dismiss that if you are in a business that serves other businesses instead of individual consumers. What about their stage of life?

Customer Journeys 271

Customer Journeys Healthcare How To Video 271