C3Centricity

JUNE 5, 2019

Their brands have not performed as well as they had hoped this year and they are looking for a solution – fast! In particular, they have all said that one or more of their brands is stable – to be polite – and that they want to reverse the trend. How to Stop a Declining Brand. Emotional, subjective benefits.

Brands 235

Brands Social Media Advertising Measurement 235

InMoment XI

OCTOBER 12, 2022

With so much riding on each interaction with your brand, you can’t afford to leave a negative customer experience unresolved. In fact, a study by Lee Resources reveals that 91% of unhappy customers won’t return to your brand at all. That’s where a closed-loop system comes in! Make Individual Contact.

System 370

System Chatbots Fashion Study 370

NetBase

AUGUST 13, 2020

Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. And brands are finding that the importance of differentiating their offering for distinct segments is super important this pandemic season for precisely that reason. Consumer Hearts Aren’t Complicated.

Consumers 97

Consumers Brands Social Media Analytics 97

Helen Dewdney

JULY 29, 2022

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. This is a mis-leading marketing tactic that works by appealing to consumers wanting to shop in an environmentally sound way. What is green washing?

Fashion 88

Fashion Industry Consumers Tips 88

InMoment XI

MAY 31, 2022

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off. The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship. Plot Touchpoints. Or journey by departments ….

Customer Journeys 396

Customer Journeys Examples Net Promoter Score Touchpoint 396

C3Centricity

OCTOBER 7, 2020

.” In other words, people are always searching for ways to reduce their stress that is caused by cognitive dissonance when shopping and selecting brands. While some may say it is important to do this on a regular, ongoing fashion, I disagree. 2 Focus on Brand Commitment. Variety is the spice of life after all! . #2

Marketing 288

Marketing NPS Net Promoter Score Effort Score 288

ijgolding

OCTOBER 21, 2014

The report is a fascinating assessment of the customer centric nature of brand names that we interact with on a daily basis. Focussed around 6 pillars that Nunwood use to assess ‘excellence’, the brand names that are considered to be ‘customer champions’ will probably not surprise you. Personalisation.

Report 229

Report Customer Experience Customer Centricity Fashion 229

NetBase

APRIL 17, 2020

Brand passion is about more than measuring the volume of social content or sentiment. It’s about the intensity of the passion that customers have about your brand. And brands’ COVID-19 responses have triggered fluctuating consumer passion. Let’s see how that looks, and what brands can learn from it moving forward.

Fashion 64

Fashion Brands Effort Score Social Media 64

Win the Customer

MAY 15, 2018

Abercrombie & Fitch is counting on direct-to-consumer (DTC) sales to counter the retail apocalypse, Columbus Business First reports. leases expiring over the next two years, the fashion brand saw a 4 percent increase in sales, largely thanks to direct-to-consumer sales. Appealing to Online Shoppers.

Retail 110

Retail Consumers Sales Industry 110

C3Centricity

SEPTEMBER 14, 2020

Of course, for me, planning for the future is simply a matter of taking the consumers’ perspective and what they (will) want. Personally, I’m happy to order my usual brands online and have them delivered, especially when they’re cumbersome, like pet food, drinks, tinned and paper products. Am I being naive?

Retail 299

Retail Apparel Trends Transportation 299

Alida

FEBRUARY 23, 2018

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Technology is not the only thing apparel companies need to recapture the disposable incomes of consumers.

Apparel 82

Apparel Retail Industry Trends 82

Kerry Bodine

MAY 11, 2020

That might have involved: Products: As I mentioned in a previous post , we’ve seen many different types of organizations — ranging from distilleries to fashion brands — pivot their production lines to create the products we need now. Your organization has likely changed at least part of the way it operates over the past several months.

Strategy 305

Strategy Customer Journeys Customer Experience Fashion 305

Clarivate

DECEMBER 7, 2021

A new report from Clarivate, Luxury brands: Re-calibrating brand strategies for a changing world , looks at how luxury brands – long-standing source of aspiration for consumers – are adapting their brand strategies. When it comes to brand premiumization, there is a lot we can learn from luxury brands.

Brands 95

Brands Fashion Consumers Video 95

NICE inContact

DECEMBER 8, 2016

As the fastest-growing consumer demographic, Millennials are poised to make a major impact on the American economy. In addition, 36% of millennials start customer service situations on a mobile device rather than a desktop computer compared to 21% for consumers over the age of 55. trillion annually. Phone Yes, Talking No.

Contact Center 201

Contact Center Customer Experience Social Media Multi-Channel 201

Oracle

JULY 7, 2020

With so many more people at home working, studying, and finding entertainment across devices, the way consumers are behaving and interacting with brands is changing. Here are 3 key areas where consumer behavior is shifting, and how you can modify your strategy to accommodate. Consumer spending centers on essentials.

Consumers 98

Consumers Entertainment Fashion Ecommerce 98

Optimove

JULY 23, 2020

That April study focused specifically on consumers’ behavioral patterns at the start of the coronavirus outbreak and went well into the first wave. Predominant retail customers, on the other hand, remained loyal to the brands and discovered their online presence. Discount Affinity & Brand Loyalty. Product Preferences.

Consumers 98

Consumers Fashion Retail Trends 98

Storyminers

JULY 29, 2016

In today’s competitive marketplace, consumers have an increasing amount of choices- and they aren’t afraid to try them. There always seems to be a new product, service, or experience within reach of a brand’s current customer. So how do you ensure your brand is retaining its precious customer base? Check out the list below.

B2C 124

B2C Customer Retention Brands Strategy 124

delighted

JUNE 3, 2021

Consumer spending plunged amidst lay-offs and shelter-in-place orders. Niche and boutique stores without an online presence suffered the most, as consumers migrated to big box stores and online shopping to satisfy all their shopping needs in fewer trips. Omnichannel retail not only implies a brand’s presence in multiple channels (e.g.

Omni-Channel 101

Omni-Channel Retail Consumers Trends 101

C3Centricity

APRIL 29, 2020

Fast forward a decade or so, and supermarkets are scrambling to catch up as start-ups in many developed countries are giving this new type of freedom to consumers. Of course, for me, planning for the future is simply a matter of taking the consumers’ perspective and what they (will) want. So what is a poor manufacturer to do?

Retail 240

Retail Apparel Transportation Trends 240

Kayako

APRIL 1, 2022

A PwC study found that 73% of consumers say customer service experiences are more important in purchasing decisions than price or product features. Customer experience is the key brand differentiator that drives sales and grows customer loyalty. Good customer service is the number one quality customers seek from eCommerce companies.

Ecommerce 225

Ecommerce Customer Satisfaction Trends Omni-Channel 225

GetFeedback

OCTOBER 21, 2019

A recent study by PwC found that one in three consumers will walk away from a brand they love after just one negative experience. What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs.

Customer Experience Management 199

Customer Experience Management Strategy Customer Experience Management 199

InMoment XI

APRIL 26, 2022

Paper surveys are sometimes looked at as old fashioned, but they do still reach an audience that can’t access many other forms of surveying. Telephone surveys are another more old fashioned method of surveying that has been around since landlines. In-person surveys can be time consuming. Improve the brand experience.

Survey 195

Survey Customer Experience Fashion Groups 195

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

NetBase

JUNE 22, 2020

Brands need contextualized insight to inform strategic decision-making, and having access to both consumer and market intelligence in one place is optimal! Quid Social enables brands’ to expand their digital intelligence opportunities. Consumer & Market Analysis in One Place. Learn more. And they’re well aware of it.

Consumers 83

Consumers Social Media Analysis Analytics 83

NICE inContact

AUGUST 6, 2019

In an earlier post, The Digital Revolution, Rising Consumer Expectations , we showed how consumer expectations are changing and placing a higher priority on digital engagement with companies. preferences can vary for younger vs. older consumers). We ended by detailing 7 best practices that we’ll detail here.

Self Service 159

Self Service Omni-Channel Contact Center Fashion 159

C3Centricity

AUGUST 26, 2019

Smart cookie-blocking technology led by Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) now block third-party cookies by default, and even Google’s Chrome will soon get controls that let consumers block cookies.” One great example comes from L’Oreal.

Customer Centricity 189

Customer Centricity Fashion Airlines Customers 189

NetBase

JULY 16, 2020

The social mood has shifted socially to overwhelming anger and brands are showing up by reassessing how to connect with consumers. How can companies capture the social mood and bring their brands back to social to connect meaningfully with consumers there? Ways brands are recapturing consumers’ heart.

Consumers 60

Consumers Brands Social Media Analytics 60

Eptica

MARCH 21, 2019

Date: Thursday, March 21, 2019 Author: Olivier Njamfa - CEO & Co-Founder How does CX impact brand trust? Author: Olivier Njamfa - CEO & Co-Founder Trust is central to any brand’s relationship with its customers. The Eptica Digital Trust study aims to analyze just how successfully UK brands are achieving these fundamentals.

Brands 80

Brands Self Service Insurance Fashion 80

Alida

APRIL 19, 2017

A renowned luxury fashion brand announces deep job cuts. For many high-end companies, for instance, discounting prices will hurt both their revenue and their brand equity. Athleisure companies like Nike, Adidas and Lululemon have recently opened concept stores that provide a more engaging brand experience for customers.

Retail 173

Retail Company Sports Fashion 173

Beyond Philosophy

SEPTEMBER 17, 2020

Furthermore, in 2005 at the height of Apple’s existence, Townsend was clear that much of the brand’s popularity was due to its design, which was beautiful, intelligent, and simple—right down to the box it came in. . The third level, which is learned and culturally-influenced, is what we recognize as “fashionable.”

Fashion 163

Fashion Financial Study Report 163

Merkle

MARCH 3, 2022

Fashion has always been the epicenter of what’s trending. In the traditional consumer-to-brand relationship, designers and brands told consumers what to wear and how to belong. It’s how we show individual identity, as well as belonging.

Fashion 52

Fashion Trends Consumers Brands 52

Beyond Philosophy

OCTOBER 12, 2017

Per the Trendsource 2017 Retail Industry Report , it seems that millennial shoppers prefer physical stores for fashion, home improvement, and electronics. fashion, home improvement, and electronics), but brick-and-mortar higher for customer service and returns and exchanges. No Googling, either. If you guessed online, you are wrong.

Omni-Channel 130

Omni-Channel Fashion Retail Multi-Channel 130

Michelli Experience

MAY 2, 2017

Great customer experience brands are constantly tracking macro-changes in consumer behavior and trying to determine if an emerging trend is simply a fad (hot for the short run but soon to fizzle) or a meaningful pattern worthy of infrastructure investment.

Trends 113

Trends Fashion Customer Experience Social Media 113

AskNicely

JULY 17, 2018

Biteable , using AskNicely to track customer sentiment and inject feedback right into their product plans, shares their story to illustrate just how important feedback is in fashioning a customer-centric roadmap. Until then, video animation and production was too costly and time consuming for most small businesses to take on.

Roadmap 150

Roadmap Customer Centricity Net Promoter Score Case Study 150

Beyond Philosophy

NOVEMBER 15, 2018

However, I recognize that there are some super-brand handbags that someone who is passionate about handbags could spot at 20 paces. Research shows that the branding elements on something like a handbag (or other designer fashion items) get larger and larger over time up to a certain price point.

Social Media 148

Social Media Fashion Exercises Customers 148

Lumoa

NOVEMBER 17, 2022

In the past two years, we’ve seen a massive surge in online shopping, from tech products to fashion items. Companies can tailor their CX by listening to customers and following consumer feedback. AI can analyze and gather valuable customer data that provides insight into consumer preferences and trends. . trillion by 2025.

e-support 195

e-support Customer Experience Social Media Chatbots 195

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. After all, the pandemic has impacted consumers’ spending habits in profound ways. pre-pandemic. Have you found it yet?

Marketing 97

Marketing Brands Tips Financial 97