InMoment XI

JULY 7, 2022

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 369

Brands How To ROI Social Media 369

CloudCherry

SEPTEMBER 19, 2018

Let’s take a look at why measuring your CEM program’s financial returns is important, and how to actually measure your ROI to give your organization a clear picture of what CEM can do for the business. Here’s Why Measuring the Financial Returns of CEM Is a Necessity. That being said, proving CX’s financial gains can be difficult to do.

ROI 256

ROI Financial CEM Metrics 256

Comm100

DECEMBER 2, 2021

In 2021, evolving customer experience trends shook up the financial services industry. As we look ahead, 2022 promises, even more changes for the financial services industry. To help cut through the noise, we’ve looked at emerging data and expert opinions to predict the CX trends that we expect to see in 2022 for financial services.

Financial 244

Financial Trends Customer Experience Omni-Channel 244

QuestionPro Audience

DECEMBER 15, 2017

There’s been a major disruption in consumer marketing in recent years. With DVR to fast forward through commercials and ad blockers on the internet, brands needed another way to reach consumers. Data from MuseFind shows 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement.

Consumers 207

Consumers Social Media Advertising Study 207

CloudCherry

SEPTEMBER 19, 2018

Let’s take a look at why measuring your CEM program’s financial returns is important, and how to actually measure your ROI to give your organization a clear picture of what CEM can do for the business. Here’s Why Measuring the Financial Returns of CEM Is a Necessity. That being said, proving CX’s financial gains can be difficult to do.

ROI 225

ROI Financial CEM Metrics 225

C3Centricity

NOVEMBER 5, 2018

I remember reading an article in the Financial Times a couple of years ago, that challenged companies to search for a new style of marketer. They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. Today’s consumers are demanding, so find out as much as possible about them.

Brands 226

Brands How To Trends Consumers 226

Lumoa

MARCH 3, 2023

The past few years have witnessed a substantial increase in attention and investment in customer experience (CX) across various industries, including the financial services sector. But some important questions arise: How relevant is CX to modern financial services? The post Why are We Still Talking About CX in Financial Services?

Financial 195

Financial Metrics Loyalty Customer Service Representative 195

InMoment XI

NOVEMBER 28, 2022

Yes, more companies and brands are trying to shift the customer service experience to a self-serve one, where the person needing support can find their own answers via the company’s internet site, user forums, or at worst a chat session. The other reality is that consumers want to interact with a live person.

Customer Experience 370

Customer Experience Call Center First Call Resolution Chatbots 370

InMoment XI

JANUARY 18, 2022

InMoment’s Strategic Insights Team collected data from both consumers and employees of brands across North America from 11 different industries including retail, financial services, entertainment, grocery, healthcare, hospitality, insurance, restaurants, and more. How can brands meet their needs?

Trends 370

Trends Measurement Customer Experience Entertainment 370

InMoment XI

MAY 17, 2024

In a recent podcast featuring Simon Fraser, VP Insights and Consultancy at InMoment, and Stanford Swinton, key strategies to secure brand loyalty amidst the evolving landscape of customer experience (CX) were discussed. Ready to explore the full discussion on securing brand loyalty in the third wave of CX?

Loyalty 195

Loyalty Brands Net Promoter Score Omni-Channel 195

InMoment XI

JULY 26, 2024

Brand reputation has become increasingly important in the digital age, one bad review or negative comment can spread like wildfire, potentially tarnishing your brand’s image. These services are essential for maintaining a positive perception of your business in the eyes of consumers.

Brands 195

Brands Management Social Media Competitive Advantage 195

BlueOcean

JULY 9, 2024

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. The way we interact with people and brands has changed—and consumer spending priorities have evolved just as fast. Big brands—ones with significant human and financial resources—remain ahead of the game.

Loyalty 177

Loyalty Brands Ecommerce Average Handle Time 177

InMoment XI

SEPTEMBER 14, 2023

This article delves deep into the critical role that reputation management plays in determining a brand’s success. We’ll explore how effectively managing public perception can significantly impact your brand’s credibility, consumer trust, and financial outcomes.

Brands 195

Brands Management Social Media Effort Score 195

InMoment XI

DECEMBER 5, 2024

This is true for financial institutions in general, with almost 90% of consumers using online reviews to make banking decisions. Attracting New Members Member Loyalty Competitive Advantage Crisis Management Credit unions are member-driven financial cooperatives. Why Is Reputation Management Important for Credit Unions?

Management 195

Management Social Media Financial Banking 195

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

Consumers 111

Consumers Survey Brands Marketing 111

InMoment XI

OCTOBER 12, 2022

With so much riding on each interaction with your brand, you can’t afford to leave a negative customer experience unresolved. In fact, a study by Lee Resources reveals that 91% of unhappy customers won’t return to your brand at all. That’s where a closed-loop system comes in! Make Individual Contact.

System 370

System Chatbots Fashion Study 370

Optimove

JANUARY 26, 2023

Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops.

Loyalty 105

Loyalty Consumers Brands Retail 105

QuestionPro Audience

AUGUST 7, 2018

With all this said, we can rely on some “big idea” marketing trends that transcend the yearly sequence of products and services—mainly because they have worked very well with established brands. These ideas are hard to measure with short-term analytics, perhaps frustrating financial departments because they are so psychological or “meta.”

Trends 170

Trends Brands Marketing Advertising 170

eglobalis

JULY 25, 2024

Cultural Differences and Consumer Expectations One of the primary reasons the USA excels in CX is the cultural emphasis on customer satisfaction. According to BCG, leading companies in the USA have adopted advanced digital tools and AI-driven insights to stay ahead of consumer expectations.

Customer Experience 399

Customer Experience Customer Centricity Innovation Culture 399

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. And they will be rewarded for that focus on the customer! And these efforts can significantly impact business outcomes.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Lumoa

SEPTEMBER 30, 2022

It’s estimated that financial brands that deliver a better customer experience (CX) receive twice as many recommendations. That said, there are a huge number of factors that influence the customer experience or CX of your financial institutions. Balancing Digitalization for Better Financial Relationships.

Banking 221

Banking Customer Experience Self Service Financial 221

ECXO

JUNE 11, 2023

How do they consume content? It’s the foundation for building brand loyalty, adoption and providing customers with an unforgettable, consistent experience. In this article, we want to walk you through 22 essential steps that will help you design an experience that sets your brand apart. How do they consume content?

B2B 390

B2B B2C Touchpoint Customer Journeys 390

InMoment XI

OCTOBER 8, 2024

Did you know that when you improve customer experience , you can realize financial benefits that directly affect the growth of your organization? A customer experience improvement program is a structured initiative designed to enhance the interactions a customer has with a brand. What is A Customer Experience Improvement Program?

Customer Experience 195

Customer Experience Self Service How To Net Promoter Score 195

C3Centricity

FEBRUARY 13, 2024

I want to continue this topic focussing on using the information for continuous improvement of the brands and services you offer. Indeed, a survey by Salesforce reported that 76% of consumers expect companies to understand their needs and expectations.

Customer Insights 296

Customer Insights Feedback Social Media Culture 296

InMoment XI

OCTOBER 23, 2024

It’s no longer enough for banks and credit unions to simply provide financial services. Needless to say, providing a memorable customer experience in banking should be a top priority for all financial institutions. Importance of Customer Experience in Banking We are currently living through times of financial worry.

Banking 195

Banking Customer Experience Effort Score Financial 195

BirdEye

SEPTEMBER 8, 2023

Financial services companies, like investment firms, banks, and insurance agencies, operate in a landscape where trust and credibility are paramount. Here are five tips to help you master online reputation management in the financial services sector. Reputation management: Why is it important for financial services?

Financial 105

Financial Tips Management Social Media 105

C3Centricity

AUGUST 17, 2020

This is no longer possible as customers are sharing their experiences of companies and brands far more than just six months ago. 89% of consumers have stopped doing business with a company after experiencing poor customer service. 94% of consumers say they are more likely to be loyal to a brand that offers transparency.

Strategy 295

Strategy Customer Centricity Social Media Analysis 295

AWS Machine Learning

JUNE 18, 2024

It examines how AI can optimize financial workflow processes by automatically summarizing documents, extracting data, and categorizing information from email attachments. Because mistakes are unavoidable in manual processes and double-checking every task can be expensive and time-consuming, variability is introduced into workflows.

Financial 115

Financial Effort Score Innovation Data 115

InMoment XI

OCTOBER 24, 2024

Did you know that brands that invested in customer engagement saw an average revenue increase of 68%, with top-performing brands realizing a 123% increase in revenue? With acquisition costs at an all-time high, it has never been more important to engage your customers in a way that makes them lifelong fans of your brand.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

InMoment XI

NOVEMBER 4, 2024

This ensures that consumers understand the potential bias in such reviews. But for companies, the real damage can go beyond financial penalties—violations can severely erode customer trust and damage long-term brand reputation. Research shows that just by asking for reviews a business can improve their star rating.

Policies 195

Policies Social Media Guidelines Financial 195

C3Centricity

JANUARY 30, 2021

Or do they think there are enough people willing to buy their brand for the first time, that they don’t need to worry about getting that second purchase? Either way, they haven’t hear that the most important attribute a brand needs to build is trust! Is it because they think we won’t notice? Source: C3Centricity.

How To 310

How To Brands Advertising Customers 310

GetFeedback

NOVEMBER 25, 2019

Consumer Shipping: 78%. Financial Advisors: 80%. One more thing— We recently partnered with TEDx Speaker and CX expert Jeannie Walters to launch a webinar where we discussed how leading brands are measuring CSAT and using these insights to improve the customer experience. Automobiles and Light Vehicles: 82%. Banks: 81%.

Customer Satisfaction 293

Customer Satisfaction Industry Effort Score Apparel 293

CloudCherry

JANUARY 22, 2018

Customers today expect brands to be one step ahead of them. More than having the ability to understand what customers need today, brands have to predict what customers want tomorrow. This brand knows what I need every single time! ’. Historically, analytics has been serving as a conduit between brands and customers.

Analytics 231

Analytics Study Financial Loyalty 231

Comm100

MARCH 9, 2022

As consumers move further online and competition becomes fiercer, improving credit union member engagement should be at the top of every priority list – and it all starts with the credit union member experience. . Improve financial literacy. Credit union member engagement is fundamental, and it’s not hard to see why.

Strategy 209

Strategy Omni-Channel e-support Financial 209

GetFeedback

MAY 9, 2019

Think about the last time you had a great experience with a brand. Now think about the last time you had a really bad experience with a brand. . We don’t expect it as consumers—we anticipate that brands will always meet our needs and wants. That’s because a bad customer experience interrupts our day.

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

2020 Research

NOVEMBER 14, 2023

In the world of marketing, when companies introduce new products , change features, or update packaging of existing brands, we often seek to understand what motivates people to change their habits and behaviors. Perhaps there are financial or time constraints. Are there barriers to applying sunscreen daily?

Consumers 104

Consumers Social Media Advertising Strategy 104

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What are brand expectations? .

Customer Journeys 127

Customer Journeys Brands Sales Contact Center 127