InMoment XI

JULY 7, 2022

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 369

Brands How To ROI Social Media 369

eglobalis

AUGUST 13, 2024

Rivalry and Collaboration: How the Titans Samsung & Apple Set the New CX Standard of Excellence Introduction In the dynamic and highly competitive world of consumer electronics, two giants consistently stand out: Samsung and Apple. However, Samsung’s influence extends far beyond consumer electronics.

e-support 445

e-support Innovation Customer Centricity Loyalty 445

InMoment XI

DECEMBER 6, 2022

Steve Grossrieder, CEO of JAX Tyres & Auto, and Jess Gill, Chief Customer Officer for Craveable Brands, know exactly what it takes to keep franchisees inspired, and make sure experience programs stick across the organization. . It’s often a challenge in many industries.

Chief Customer Officer 368

Chief Customer Officer Brands NPS Customer Centricity 368

Comm100

APRIL 22, 2021

From Starbucks to Duolingo and in almost every industry in between, top brands are turning to chatbots to improve their customer service and support operations. While some brands were initially hesitant to get onboard, thanks to tech advancements, these chatbot fears are being put to bed. Consumer appetite .

Chatbots 246

Chatbots Brands Wait Times Consumers 246

InMoment XI

NOVEMBER 12, 2024

Did you know consumers ranked social media in the top five most preferred channels for customer support? Furthermore, more than 80% of consumers expect a response from businesses on social media within two business days. This helps organizations understand the bigger picture behind consumer behavior and market performance.

Social Media 360

Social Media Analysis Metrics Analytics 360

eglobalis

NOVEMBER 5, 2024

His frameworks were well ahead of their time, becoming essential guides for brands seeking to cultivate meaningful connections online. This book highlights Solis’s remarkable ability to anticipate the digital revolution and became essential reading for businesses facing evolving consumer expectations and behaviours.

Leadership 391

Leadership Innovation Social Media Trends 391

InMoment XI

SEPTEMBER 27, 2023

NPSx by Bain & Company and InMoment recently released the State of CX: UK Consumer Trends Report , an in-depth analysis of customer perceptions on brand experiences across multiple industries. In this blog, we will delve specifically into the UK insurance industry. What’s the Score for Insurance Brands?

Insurance 195

Insurance NPS Net Promoter Score Loyalty 195

InMoment XI

JULY 26, 2024

Brand reputation has become increasingly important in the digital age, one bad review or negative comment can spread like wildfire, potentially tarnishing your brand’s image. Reputation management services are provided by industry experts, who monitor, manage, and improve the online reputation of businesses.

Brands 195

Brands Management Social Media Competitive Advantage 195

InMoment XI

MARCH 1, 2023

The new FCA Consumer Duty is intended to improve customer outcomes and promote better customer experiences in the financial industry in the United Kingdom (UK) by setting higher and clearer standards of consumer protection. What Is Consumer Duty? What Are the Details of the New FCA Consumer Duty?

Financial 195

Financial Consumers Customer Centricity Meeting 195

InMoment XI

JANUARY 18, 2022

InMoment’s Strategic Insights Team collected data from both consumers and employees of brands across North America from 11 different industries including retail, financial services, entertainment, grocery, healthcare, hospitality, insurance, restaurants, and more. How can brands meet their needs?

Trends 370

Trends Measurement Customer Experience Entertainment 370

InMoment XI

APRIL 11, 2022

E-commerce is one of the fastest growing industries of this decade. Thanks to COVID, digital roadmaps across industries have quickly accelerated. If you weren’t yet online, it didn’t take long for brands to adapt when brick and mortar businesses across Asia Pacific were forced to shut down in 2020 and 2021. .

Tips 370

Tips Data Customer Experience Roadmap 370

InMoment XI

AUGUST 15, 2022

Retail brands’ primary objective used to be providing a great product , but as competition heats up and consumer expectations grow more complex, retailers need to find new, bolder ways to stand out from the crowd. Brands that focus only on one aspect of the experience are missing a huge opportunity. End-to-End.

Retail 397

Retail Customer Experience Airlines Hotels 397

BlueOcean

JULY 9, 2024

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. The way we interact with people and brands has changed—and consumer spending priorities have evolved just as fast. Big brands—ones with significant human and financial resources—remain ahead of the game.

Loyalty 177

Loyalty Brands Ecommerce Average Handle Time 177

InMoment XI

SEPTEMBER 14, 2023

This article delves deep into the critical role that reputation management plays in determining a brand’s success. We’ll explore how effectively managing public perception can significantly impact your brand’s credibility, consumer trust, and financial outcomes.

Brands 195

Brands Management Social Media Effort Score 195

InMoment XI

FEBRUARY 15, 2022

In 2022, modern retailers will face many challenges as the industry continues to recover from the global pandemic. During the unpredictable lockdown, retail brands were forced to transform their in-person experiences to digital ones. Hence, “blended”. Still not getting the gist of it?

Retail 195

Retail Consumers Social Media eBook 195

InMoment XI

AUGUST 20, 2024

It involves managing the firm’s brand, and ensuring that the public, clients, and the media perceive the firm as a trustworthy and competent entity. If you’d like to see where your law firm stands for reputation management compared to industry leaders, look at our legal reputation report !

Management 369

Management Social Media Report Industry 369

InMoment XI

JANUARY 9, 2024

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. Great customer experiences help your brand achieve differentiation. Great customer experiences improve brand reputation. Here are some stats that reflect some of the ways CX has changed for B2B brands today.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

Comm100

JUNE 15, 2022

If you want your brand to stand head and shoulders above the competition, developing an unbeatable customer experience is essential. In this guide, we will talk you through how to launch and brand a successful customer experience (CX) program to ensure your business is operating at the top of its game. Push for change actively.

Brands 240

Brands Customer Experience Customer Journeys Net Promoter Score 240

C3Centricity

JUNE 8, 2020

After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared with industry experts at a Faculty Day of one of the leading hospitality schools in Switzerland. Build Relationships with Strangers.

Hospitality 271

Hospitality Customer Centricity Hotels How To 271

IntouchInsight

SEPTEMBER 8, 2022

The rapid evolution of technology continues to impact every industry and raise consumer expectations around how brands incorporate it into their customer experience. The rise of 3rd party mobile ordering and delivery services has helped many businesses offer a mobile shopping experience quickly, but at a cost.

Trends 293

Trends Consumers Industry Technology 293

C3Centricity

JUNE 2, 2021

A major computer manufacturer used to price their line of PCs 10% higher than the competition due to their brand, perceived status and support. If you have a well-known brand name with a high amount of loyalty, you can charge a premium. If you have a well-known brand name with a high amount of loyalty, you can charge a premium.

B2B 329

B2B B2C Brands Consumers 329

Lumoa

AUGUST 5, 2022

According to Deloitte’s Global State of the Consumer Tracker survey, 77% of retail consumers are concerned by the increasing prices of everyday products. Now, each retailer is tasked with determining the impact of price hikes on its own target audience and how this change compares to general retail consumer trends.

Retail 195

Retail Feedback Trends Consumers 195

InMoment XI

NOVEMBER 16, 2023

Elevating Customer Experience Through Strategic Productivity Insights In a recent workshop conducted at the XI Forum 2023 in London by industry experts Simon Fraser, VP, Insights and Consultancy at InMoment, and Simon Hedaux, Founder of Rethink Productivity , the focus was on enhancing productivity to drive experience improvement within businesses.

Healthcare 447

Healthcare Culture Travel Study 447

Comm100

JUNE 15, 2022

Chatbots allow brands to offer cost-effective 24/7 support, while improving efficiency through automating up to 80% of all support queries. By doing so, chatbots can resolve the most frequently asked questions that are simple yet repetitive and time-consuming – and do all this without any agent intervention.

Chatbots 229

Chatbots Industry Customer Service Wait Times 229

Lumoa

FEBRUARY 9, 2023

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be. So why should you care?

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Lumoa

MARCH 8, 2023

In today’s competitive telecommunications industry, customer experience (CX) has become a crucial factor in retaining customers and driving business growth. With an increasing number of options for consumers, telcos must prioritize CX to stay ahead of their competitors. To this end, telcos must be bolder in their approach.

Industry 195

Industry Customer Centricity Telecommunications Feedback 195

Lumoa

APRIL 3, 2018

How do you make important or day-to-day consumer decisions in your life? In reality, most likely, you have already seen it: NPS consists of two questions: a scoring system (typically asked with " How likely are you to recommend your brand to a friend or colleague? ") and the "why"-question. ” — Bruce Temkin.

Net Promoter Score 316

Net Promoter Score NPS Touchpoint Feedback 316

ECXO

JUNE 11, 2023

How do they consume content? It’s the foundation for building brand loyalty, adoption and providing customers with an unforgettable, consistent experience. In this article, we want to walk you through 22 essential steps that will help you design an experience that sets your brand apart. How do they consume content?

B2B 390

B2B B2C Touchpoint Customer Journeys 390

Lumoa

JANUARY 9, 2018

It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. There is no doubt that across most industries, the end-to-end CX has improved over the last twenty years. In Europe, the Ryanair debacle is the most prominent case of all.

Customer Experience 332

Customer Experience Competitive Advantage Omni-Channel Culture 332

C3Centricity

AUGUST 17, 2020

This is no longer possible as customers are sharing their experiences of companies and brands far more than just six months ago. ” While retail is clearly suffering as purchases in lockdown went online, it is not the only industry to have been hit hard. Marketers are too busy building brands. CEI Survey. Bain & Co.

Strategy 295

Strategy Customer Centricity Social Media Analysis 295

C3Centricity

JANUARY 30, 2021

Or do they think there are enough people willing to buy their brand for the first time, that they don’t need to worry about getting that second purchase? Either way, they haven’t hear that the most important attribute a brand needs to build is trust! Is it because they think we won’t notice?

How To 310

How To Brands Advertising Customers 310

C3Centricity

APRIL 9, 2024

This is why I decided this week to examine not only the unique challenges and opportunities inherent to each industry, but also to reveal the transformative insights one sector can adopt from the other.

B2C 296

B2C B2B Strategy Marketing 296

ECXO

NOVEMBER 17, 2024

According to Siegel+Gale’s “Global Brand Simplicity Index,” companies that prioritize simplicity enjoy higher customer loyalty and willingness to pay a premium. This adaptive approach fosters trust and demonstrates that the brand values user input, which enhances the emotional connection and drives adoption.

B2B 390

B2B Loyalty Connections Technology 390

ECXO

AUGUST 12, 2024

This article explores the top MarTech solutions that are revolutionizing CX, the challenges the industry faces, and how these technologies are being leveraged across different global markets to drive B2B success. Immersive Technologies: VR/AR will continue to grow, offering brands new ways to engage customers through immersive experiences.

Customer Experience 365

Customer Experience e-support Social Media B2B 365

GetFeedback

AUGUST 14, 2019

The ACSI is an economic indicator that measures the satisfaction of consumers across the U.S. To give you a window into how the industries fared on this metric, here are the top 10 industries based on their scores for 2018. It’s an interesting mix of industries at the top. out of 100. Have you gotten feedback from them?

Customer Satisfaction 389

Customer Satisfaction Customer Journeys Effort Score How To 389

InMoment XI

MAY 31, 2022

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off. The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship. Plot Touchpoints.

Customer Journeys 396

Customer Journeys Examples Net Promoter Score Touchpoint 396

InMoment XI

DECEMBER 15, 2022

You aren’t waiting until the end of the year to get a mailed report containing consumer trends for the past year (hopefully), but rather you need to be keeping up with your consumers in real time. Identifying digital experience trends will help you adapt your business to get ahead of your consumer, not behind them.

Trends 397

Trends How To Social Media Survey 397