InMoment XI

FEBRUARY 3, 2022

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. We suggest Microsurveys , social media and review sites, and live chat to gain the intelligence you need to compete for Gen Z’s loyalty.

Employee Experience 397

Employee Experience Customer Experience Brands Social Media 397

InMoment XI

JANUARY 22, 2025

Were talking the good, the bad, and the ugly hereto keep a brands reputation intact, every review must be evaluated, understood, and (if possible) responded to. Without making an effort to streamline review management across multiple locations, brands risk significant reputational harm, which can hamper or even stall growth.

Management 195

Management Multi-Channel Effort Score Social Media 195

InMoment XI

NOVEMBER 21, 2024

Customers are increasingly likely to switch brands if they don’t feel satisfied. Loyal customers are likely to spend more and advocate for your brand. It includes thoughts, feelings, and opinions regarding the brand, product, or service. What Is Voice of Customer Analysis?

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

InMoment XI

OCTOBER 29, 2024

In fact, 64% of loyal customers are more likely to purchase frequently, and 31% are willing to spend more to stay with their brand of choice. Price-loyal customers love your brand because of your pricing. If you’re easy to find, contact, and buy from, they’ll become long-term consumers. What Is Customer Loyalty?

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

InMoment XI

NOVEMBER 4, 2024

This ensures that consumers understand the potential bias in such reviews. Manipulating Social Media Indicators : Purchasing fake social media likes, followers, or views to falsely inflate a company’s reputation is also prohibited.

Policies 195

Policies Social Media Guidelines Financial 195

InMoment XI

MARCH 21, 2022

Customer experience (CX) leaders from utilities brands are facing unprecedented challenges in 2022. Additionally, brands have not figured out how to tap into 85% of data—the unstructured kind—so they miss out on the bigger picture. To learn more, check out Graham’s full CX webinar designed just for utilities brands.

Brands 397

Brands Roadmap Strategy Social Media 397

InMoment XI

FEBRUARY 6, 2024

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

Social Media 195

Social Media Marketing Advertising Feedback 195

Thematic

OCTOBER 30, 2024

54% of social media users use these platforms for product research. Negative tweets or scathing Tiktok reviews can literally make or break a brand. And that’s where social media sentiment analysis comes in. AI analytics tools allow you to rapidly analyze thousands of posts from social media channels.

Social Media 62

Social Media Analysis Tools Multi-Channel 62

InMoment XI

DECEMBER 5, 2024

This is true for financial institutions in general, with almost 90% of consumers using online reviews to make banking decisions. The online space, especially in the form of social media and review sites, amplifies public opinion. In fact, 49% of consumers trust online reviews as much as personal recommendations.

Management 195

Management Social Media Financial Banking 195

InMoment XI

JULY 7, 2022

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 369

Brands How To ROI Social Media 369

InMoment XI

OCTOBER 24, 2024

Did you know that brands that invested in customer engagement saw an average revenue increase of 68%, with top-performing brands realizing a 123% increase in revenue? With acquisition costs at an all-time high, it has never been more important to engage your customers in a way that makes them lifelong fans of your brand.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

InMoment XI

NOVEMBER 30, 2023

That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. What is Brand Reputation Management? Employee Training: Train employees to be brand ambassadors.

Brands 284

Brands Management Multi-Channel Social Media 284

InMoment XI

NOVEMBER 18, 2024

Did you know that social media is the number one discovery channel for products? Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. Its tools track customer sentiment, monitor brand mentions, and provide detailed analytics across various channels.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

InMoment XI

JULY 5, 2022

As of last year, close to 214 million reviews have been posted to Yelp, and 45% of consumers say they’re likely to read a business’ reviews there before visiting. How do I understand the overall experience guests are having with my brand? Here’s a short preview of what you’ll find inside.

Guest Experience 370

Guest Experience Brands eBook Multi-Channel 370

Retently

NOVEMBER 27, 2024

Leveraging Social Media and Influencer Marketing 8. With the industry growing at lightning speed, brands face a golden opportunity to scale like never before – but it’s not as simple as setting up a website and waiting for sales to roll in. Falling behind on these trends can make your brand seem outdated. Let’s dive in!

Ecommerce 148

Ecommerce Sales Strategy Tips 148

InMoment XI

JANUARY 22, 2025

In the broader retail industry, some stores and brands rely on local traffic more than others. driving across town only to find the supermarket doors locked) can damage your brands reputation and even sever a customer relationship. This is especially important for supermarkets.

Software 195

Software Management Social Media Multi-Channel 195

Brandwatch CX

APRIL 1, 2025

Saving money, quicker response times and happier customers: its no wonder social media customer service is growing at a rapid pace. Social customer service costs around $1 per interaction , six times cheaper than phone support costs. The reality is majority of brands are failing to respond in anywhere near this timeframe.

Social Media 52

Social Media Customer Service Net Promoter Score Engagement 52

SurveySensum

OCTOBER 22, 2024

While browsing social media you become part of 5.17 billion consumers or 63.7% of the world’s population who use social media on a daily basis. For example , the image shown below shows a social media survey on the Instagram platform where Instagram is asking users to answer some questions to improve the platform.

Social Media 52

Social Media Survey Customer Engagement Engagement 52

BirdEye

NOVEMBER 18, 2024

Managing social media requires juggling content creation, scheduling, analytics, and engagement – tasks that can overwhelm even experienced marketers. AI tools for social media transform this complex process into a streamlined operation, helping you boost engagement while saving hours each week.

Social Media 59

Social Media Tools Multi-Channel Guidelines 59

ECXO

OCTOBER 30, 2024

By prioritizing genuine interactions and valuing customer feedback, businesses can empower consumers to make informed decisions, much like Neo embracing his role as “The One.” For customers, the experiences they encounter with a brand can often feel like a curated reality, shaped by marketing messages and brand narratives.

Customer Experience 156

Customer Experience Self Service Social Media Consumers 156

InMoment XI

MARCH 16, 2022

Let’s scale up and dive into these CX Trends: CX Trend #1: Consumer Comfort Level with COVID Safety Precautions. Safety concerns continue to vary throughout each region and they’ll certainly affect what consumers want in experiences from any brand. But in Canada and the United States , only 51-61% of consumers were comfortable.

Trends 370

Trends Social Media Comparison Loyalty 370

InMoment XI

JANUARY 22, 2025

Especially for enterprise grocery businesses, overall SEO focuses on brand-wide goals, such as brand awareness, prestige, and dominance in specific search categories. Brands can control most of the content that appears in their GBPs, but keeping everything accurate, visually pleasing, and search-optimized is difficult at scale.

How To 195

How To Social Media Software ROI 195

rethinkCX

FEBRUARY 17, 2025

Introduction In todays digital-first world, customers expect immediate and seamless support from brands. With social media platforms like Facebook, Twitter, Instagram, and LinkedIn becoming essential communication channels, businesses must adapt to provide 24/7 customer support.

Social Media 52

Social Media Brands Chatbots Omni-Channel 52

eglobalis

JULY 31, 2024

Eleven Key Technologies Enhancing Customer Experience Marketing Automation Platforms Marketing automation tools like Marketo and HubSpot streamline repetitive marketing tasks such as email campaigns, social media posting, and lead nurturing. Businesses will be able to track and measure customer journeys with greater accuracy.

Customer Experience 434

Customer Experience Social Media Analytics Chatbots 434

Thematic

FEBRUARY 12, 2025

Is your business on social media? In this digital age, brands need more than just social listening—they need real-time insights to stay ahead of the conversation. But here’s the challenge: millions of posts, comments, and reviews flood social media daily. But what is text analytics ?

Social Media 62

Social Media Analytics Analysis Trends 62

InMoment XI

AUGUST 20, 2024

This involves online reputation management practices such as managing platforms such as review sites, legal directories, and social media. It involves managing the firm’s brand, and ensuring that the public, clients, and the media perceive the firm as a trustworthy and competent entity.

Management 369

Management Social Media Report Industry 369

InMoment XI

JUNE 7, 2022

That’s where InMoment’s game-changing customer social listening solution comes into play. InMoment’s solution not only allows brands to access that data, but also to integrate that with other data sources, providing scalability and the deep, data-driven understanding that teams need to achieve their goals. The result?

Company 369

Company Social Media Return on Investment Travel 369

Comm100

FEBRUARY 17, 2022

New data outlined in a report by Acquia shows a massive disconnect between organizations and consumers. Only 10% of customers say that most brands are meeting their expectations for a “good experience”. Read on to find out what customer service expectations many brands are failing to meet, and what they can do to change this.

Meeting 244

Meeting Brands Customer Service Omni-Channel 244

Lumoa

FEBRUARY 9, 2023

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be. So why should you care?

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

InMoment XI

JULY 26, 2024

Brand reputation has become increasingly important in the digital age, one bad review or negative comment can spread like wildfire, potentially tarnishing your brand’s image. These services are essential for maintaining a positive perception of your business in the eyes of consumers.

Brands 195

Brands Management Social Media Competitive Advantage 195

BirdEye

MARCH 28, 2025

In 2025, real estate social media marketing is no longer optionalit’s essential. With more potential buyers scrolling through social media platforms than ever, real estate agents and businesses must establish a strong social media presence to capture attention, build relationships, and generate leads.

Social Media 52

Social Media Marketing How To Video 52

InMoment XI

SEPTEMBER 14, 2023

This article delves deep into the critical role that reputation management plays in determining a brand’s success. We’ll explore how effectively managing public perception can significantly impact your brand’s credibility, consumer trust, and financial outcomes.

Brands 195

Brands Management Social Media Effort Score 195

Retently

NOVEMBER 13, 2024

One of the most innovative ways brands are leveling up their CX is through Virtual Fitting Rooms (VFRs). In this article, we’ll explore how Virtual Fitting Rooms benefit customers and brands, from boosting customer confidence and reducing returns to increasing sales and loyalty. Let’s dive in! What’s driving this growth?

Ecommerce 145

Ecommerce Retail Social Media Technology 145

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. billion per year due to avoidable consumer switching. consumers say customer experience at most companies needs Improvement. (

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

ECXO

AUGUST 12, 2024

Marketing Automation Platforms: Platforms such as Marketo and HubSpot are vital for automating marketing tasks like email campaigns, social media management, and lead nurturing. By leveraging social listening capabilities, companies can monitor customer sentiment and adapt strategies to strengthen customer relationships.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

GetFeedback

JANUARY 19, 2020

The brand invites the customer to complete a survey after a touchpoint, at the end of a completed experience, or periodically to assess the overall relationships. Public comments on social media sites like Twitter, Facebook, LinkedIn, and review sites. Posts and comments on social media.

Customer Journeys 365

Customer Journeys Touchpoint Survey Measurement 365

InMoment XI

FEBRUARY 1, 2022

Even worse, it can even cause over-surveyed customers to have a negative perception of your brand. . In recent research done by InMoment’s Strategic Insights Team, we found that only 21% of US consumers were willing to fill out a traditional survey , a significant decrease when compared to results three years prior.

Survey 396

Survey Customer Experience Social Media Data 396