Retently

NOVEMBER 27, 2024

With the industry growing at lightning speed, brands face a golden opportunity to scale like never before – but it’s not as simple as setting up a website and waiting for sales to roll in. In this article, we’ll walk you through the most effective, data-driven ecommerce growth strategies that are helping brands of all sizes crush their goals.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

InMoment XI

OCTOBER 23, 2024

Without managing this customer experience properly, you risk losing clients, failing to acquire new ones, and creating a negative public image for your brand. It enables you to boost your brand reputation. Introduce loyalty programs to reward long-term customers for their continued use of your banking services.

Banking 195

Banking Customer Experience Effort Score Financial 195

Brandwatch CX

MARCH 27, 2025

Relationship marketing is a long-term strategy, and that might put some brands off. Customer service (talk to them sweetly) Customer service has to be the number one priority for brands hoping to succeed at relationship marketing. Customer success (tell them how good they are) Customer loyalty programs are a mixed bag.

Customer relationships 93

Customer relationships Marketing How To Social Media 93

Steve DiGioia

MARCH 19, 2018

“Although companies are investing record amounts of money in traditional loyalty programs, in customer-relationship-management (CRM) technology, and in general service-quality improvements, most of these initiatives end in disappointment.

Loyalty Programs 203

Loyalty Programs CRM Customer Relationship Management Loyalty 203

Oracle

JANUARY 4, 2021

In a recent webinar hosted by Oracle, Vitamix, a leading global manufacturer of high-performance blending technology for consumers and commercial settings, shared three ways to elevate customer experience and deepen loyalty. Design your loyalty program to foster engagement. Read on to learn how.

Loyalty Programs 75

Loyalty Programs Loyalty Brands CRM 75

Experience Investigators by 360Connext

JANUARY 7, 2025

A well-defined CX strategy can help you drive tangible business outcomes: Greater customer retention, a stronger brand reputation, and faster revenue generation. Collect customer data from your customer relationship management (CRM) tool or survey and feedback sources. Of course, these wont happen overnight.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

CSM Magazine

NOVEMBER 6, 2024

Many brands now offer low-cost franchise opportunities for veterans , making it easier for them to enter the business world without a heavy upfront investment. This approach allows them to build a business that benefits from both brand recognition and personal connections. Customers want to know what to expect each time they visit.

Customer Service 52

Customer Service Loyalty Programs Self Service CRM 52

Alida

FEBRUARY 22, 2017

We believe that the second definition is the most useful in the context of the brand-customer relationship. The customer relationship management (CRM) market, for instance, reached $26.3 Many systems, such as CRM, measures the number of transactions a customer has with a brand. billion in market value by 2018.

Customer relationships 180

Customer relationships CRM Customer Centricity Loyalty Programs 180

Optimove

OCTOBER 7, 2021

And one thing that is often overlooked by brands in this regard, concerns loyalty data specifically, since data from CRM Marketing technologies and data from loyalty programs are typically separate. Combining loyalty and CRM programs significantly reduces the risk of cross-firing journeys.

CRM 105

CRM Loyalty Data Marketing 105

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What are brand expectations? .

Customer Journeys 126

Customer Journeys Brands Sales Contact Center 126

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

Optimove

JULY 12, 2021

Customers have an alternative to almost every brand, and competition is fierce for every industry and vertical out there. That’s why customer engagement must become an essential KPI for every business that cares about loyalty and lifetime value. What Are Some Customer Engagement Strategies? How Do You Measure Customer Engagement?

CRM 98

CRM Customer Engagement Engagement Strategy 98

Joe Rawlinson

NOVEMBER 3, 2024

Additionally, correctness is vital for upholding the integrity of CRM systems. This further boosts customer loyalty and encourages repeat purchases. Seamless Loyalty Program Integration The use of OCR technology simplifies the enrollment process for loyalty campaigns.

Innovation 78

Innovation Customer Service Multi-Channel Loyalty Programs 78

Alida

MARCH 27, 2018

The action-packed, half-day meetup explored how leading brands in Asia are building emotion-rich brand experiences, while improving customer lifetime value and market share through customer relationships. Daniel Lai, head of digital, social and CRM, INFINITI Motor Company. Here are some key takeaways from this exclusive event.

Brands 124

Brands Hotels Rewards Programs Insurance 124

InMoment XI

OCTOBER 4, 2024

It’s a journey encompassing every point of interaction with your brand, from the initial awareness to leaving an online review. Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. CXM vs CRM: How They Differ?

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Comm100

OCTOBER 8, 2016

For this reason, we’ve compiled a list of 15 customer retention strategies that can ease your pain and help you develop reliable, long-term customer loyalty. Branding and Design Techniques. To do this, make sure that you’re communicating a consistent brand that truly speaks to your customers’ values.

Customer Retention 163

Customer Retention Loyalty Strategy Loyalty Programs 163

InMoment XI

SEPTEMBER 12, 2023

In today’s cut-throat market, differentiating your brand is more important than ever. Market Position and Brand Analysis: How do consumers perceive your competitors? Evaluate their branding strategies and messages to identify their market positioning. This is how you turn regular customers into loyal advocates for your brand.

Analysis 195

Analysis Marketing Competitive Advantage Analytics 195

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

Optimove

NOVEMBER 26, 2024

Many CRM programs, especially post-purchase journeys, often begin with a single channel. However, customers today interact with brands across multiple channels, including SMS, in-app messaging, social media, and direct mail. By analyzing these metrics over time, brands can refine their campaigns to maximize impact.

Multi-Channel 52

Multi-Channel How To Roadmap Touchpoint 52

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

CSM Magazine

MARCH 28, 2025

When customers feel valued and understood, theyre more likely to engage positively with your brand and return in the future. Acknowledge Customer Loyalty Reward long-term customers through loyalty programs , discounts, or personalized offers to show appreciation.

Customer Service 52

Customer Service Self Service Effort Score Loyalty Programs 52

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. The post 5 New Year’s Resolutions for Exceptional CRM Marketing appeared first on Optimove.

CRM 69

CRM Marketing Social Media Analysis 69

InMoment XI

JANUARY 17, 2024

Guest experience refers to the overall impression and satisfaction that a guest has during their interactions with a hospitality brand or establishment, such as hotels, restaurants, resorts, and attractions. A memorable and positive guest experience drives customer satisfaction and fosters customer loyalty. What is Guest Experience?

Guest Experience 195

Guest Experience Trends Hospitality Customer Journeys 195

C3Centricity

AUGUST 26, 2019

CEX #CRM #CustomerService #CustomerSatisfaction Click To Tweet. More and more CPG companies and brands now offer a loyalty program, especially to their higher-value consumers. In general customers love to give feedback and it has the benefit of building a closer tie to the brand as they feel ownership of those launched.

Fashion 189

Fashion Customer Centricity Airlines Customers 189

CSM Magazine

OCTOBER 21, 2024

A positive customer experience can set you apart from your competitors, ensuring long-term relationships with your clients and fostering brand loyalty. Provide Multiple Communication Channels Customer communication plays a significant role in shaping their overall experience with your brand.

Tips 52

Tips Customer Experience Social Media Customer Centricity 52

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Optimove

JULY 4, 2019

I’ve worked in the CRM realm for many years, and it sometimes feels like most CRM organizations and professionals are still dipping their toes in the shallow end of the pool. It’s so easy to put your trust in a company that became the world’s most valuable brand by putting customers’ needs first. Inside the Amazon world.

CRM 75

CRM Loyalty Programs Social Media Brands 75

InteractionMetrics

MARCH 27, 2025

Because your existing customers have already said “yes” to your brand at least once. They often become your best marketers, recommending you to friends, posting reviews, and championing your brand. Because when you see 500 other people loving a product, youre more likely to love it too, and stay loyal to the brand.

Customer Retention 52

Customer Retention Strategy How To Net Promoter Score 52

Comm100

FEBRUARY 10, 2022

Personalizing customer service is key for brands to interact with their target audience and set themselves apart from the crowd, especially when 90% of online shoppers are more likely to do business with brands that offer personalized experiences. A high-functioning CRM will help in collecting granular data from customers.

Self Service 130

Self Service Customer Service Strategy How To 130

Optimove

DECEMBER 30, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: These 2025 resolutions will directly influence a marketer’s ability to be position-less, driving marketing effectiveness and business outcomes, including higher Return on Marketing Investment (ROI) and deeper customer loyalty.

Marketing 52

Marketing CRM Loyalty Programs Omni-Channel 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Oracle

APRIL 8, 2021

Welcome to Experience TV, a LIVE show on social channels about the economic revolution we’re living through, the Experience Economy, where brands compete on the quality of their customer experiences. Loyalty programs are more popular than ever. ” LEGO is loyalty-obsessed. I’m not alone!

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

Lumoa

JANUARY 19, 2023

Furthermore, customers remember their good and bad experiences with brands. Having the right people in your customer experience team not only strengthens your relationship with your customers but also encourages them to become repeat customers of the brand. Here’s your ultimate guide on how to build a customer experience department.

Customer Experience 221

Customer Experience Net Promoter Score How To Customer Journeys 221

Optimove

JANUARY 6, 2022

Advertising and branding not only come first in the funnel but also historically. In 2018, The Loyalty Report – well – reported, that: 70% of customers are more likely to recommend brands with good loyalty programs. 77% are likely to stay with a brand with a loyalty program.

Loyalty Programs 98

Loyalty Programs Ecommerce Advertising Loyalty 98

BirdEye

DECEMBER 30, 2024

Notably, AI adoption has already yielded significant benefits, including a 40% increase in loyalty program adoption and a 50% improvement in collections and recovery. “When customers enter our system, they’re mapped to our CRM systems to automate responses at various intervals in their journey.

Multi-Channel 52

Multi-Channel Social Media Analysis Financial 52

CSM Magazine

SEPTEMBER 1, 2021

Align Your Brand Values. Be aware of your brand image and your audience on social media. Integration of your social networks with your CRM system will allow you to collect far more information about your customer. Your social platform should seamlessly integrate with your CRM system. Respond Promptly to Customers.

Social Media 93

Social Media Customer Service Tips CRM 93

Thematic

APRIL 1, 2025

CRM and Sales Data: Purchase histories link customer value to feedback. " Loyalty programs, customer newsletters, exclusive offers Positive feedback from customers in loyalty program; repeat purchase rates increasing slowly Mapping out the journey also boosts cross-team collaboration.

Customer Insights 62

Customer Insights Customer Journeys Strategy Social Media 62