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What Lottery Brands Can Learn from Casino Operators in CRM

Optimove

Innovative gaming brands understand that a customer-led approach has to be put at the forefront of their marketing strategy. For instance, there’s a lot that Lottery brands could learn from Casino operators when it comes to segmentation, messaging, and the various marketing channels they use to communicate with players.

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How Contact Center Optimization Can Improve Your Bottom Line

InMoment XI

A contact center is a centralized facility or department used by organizations to manage customer interactions through various communication channels, such as phone calls, emails, chat, and social media. Unified interfaces enable agents to manage interactions across channels efficiently.

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Collecting Patient Feedback: A Guide to Improve Patient Satisfaction & Retention

InMoment XI

Patient feedback is primarily important for enhancing patient satisfaction and helping the healthcare organization with brand reputation management. Therefore, email remains one of the most reliable channels for organizations to gather customer feedback. Why is Patient Feedback Important?

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Life Hack: Connecting Your Chatbot to a CRM Can Lead to Better Automated Support

Kustomer

The benefits of upgraded customer relationship management (CRM) software are immeasurable. With 72% of consumers expecting their problems to be solved instantly upon contacting customer service, you need a CRM that can keep pace with increasingly complex consumer preferences. Features of a Modern CRM and Chatbots.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

A multi-dimensional CX strategy can be much more beneficial for your brand than one-dimensional customer service. Adapting your CX to meet these higher expectations can differentiate your brand and the competition. How customers experience your brand is more important than ever before.

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Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting 

Optimove

Marketers can now deliver dynamic, relevant messages and offers through coordinated gamification and CRM campaigns. Optimove was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012 and with OptiBot , starting in 2016.

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How to boost your brand with automated review sharing

BirdEye

Reviews can also be repurposed for various channels and become one of your best marketing tools. In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. This dilutes brand recognition and risks confusing followers. Reviews are the modern-day word of mouth.