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3 Ways CX-Driven Brand Reputation Helps Your Business

InMoment XI

Every business can agree that a sterling brand reputation does wonders for both the customer base and the bottom line—but how can companies build a better rep by leveraging customer experience (CX) tools? Key #1: Preserving the Base. That’s the power of CX-driven brand reputation in action. What Comes Next?

Brands 369
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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

Studies by Forrester reveal that unaddressed complaints on social media can increase customer churn by up to 15%. This impact is particularly damaging for mature companies, which often have a large, established customer base. Best practices often emphasize transparency and honesty in customer interactions.

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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 369
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I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands

InMoment XI

In what ways do your favorite brands help create your personal brand? Over the past few decades, InMoment has collected and analyzed feedback from billions of customer experiences. So, Why Do Customers Choose Their Favorite Brands? A Few Examples from Best-In-Class Brands. Brands like Nike, Tiffany & Co.,

Brands 370
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Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

Whether it’s via email, within your product, or through another channel, strong branding and marketing efforts are what attract customers to your program, help you build advocacy among your customer base, and drive future growth. Creating customer champions for your education program. Can't make it?

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May the Customer Experience (CX) Force be with you!

ECXO

For businesses, this translates into the need to build strong relationships with customers. Just as Luke Skywalker’s journey resonates with audiences due to his relatability and growth, brands should strive to create meaningful experiences that resonate deeply with their customers.

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How Customer Success Metrics Are Reshaping the Subscription Economy

ECXO

Net Revenue Retention (NRR): Expanding Growth from Within Net Revenue Retention (NRR) goes beyond simply retaining customers; it tracks how much revenue is retained and expanded within the existing customer base. Additionally, CS metrics can sometimes lead to a reactive rather than proactive approach.

Metrics 332