QuestionPro Audience

APRIL 23, 2018

By now, most of you are probably aware of the disastrous event at Starbucks — where two black men were arrested in a Philadelphia store for not making a purchase and refusing to leave the premises. Will any public image initiatives work or is the brand hopelessly crippled? Thus, Starbucks needed to move quickly and address its base.

Brands 170

Brands Social Media Case Study Video 170

Totango

FEBRUARY 12, 2025

Unifying under the Totango company name and brand gave us a framework to support our multi-product platform strategy. Our brand strategy was designed to showcase a sophisticated product suite and customer-led growth methodology for enterprise buyers. Whats brand new? Value is success is revenue.

Brands 62

Brands Customer Success Roadmap Innovation 62

InMoment XI

JUNE 28, 2022

Our latest addition, ReviewTrackers, empowers over 175,000+ business locations to better understand and manage their customer reviews across 100+ sites with their review management technology. InMoment and ReviewTrackers joining forces is great news for today’s brands!

Analytics 74

Analytics Feedback Report Industry 74

ECXO

DECEMBER 25, 2024

Heres why this is crucial for sustainable growth: Informed decision-making: Insights gathered from customers can drive innovation, identify opportunities, and uncover inefficiencies. Building loyalty: Satisfied customers are more likely to become repeat buyers and brand advocates, boosting lifetime value.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

Kayako

AUGUST 12, 2022

eMarketer estimates that by 2024 almost 20% of total retail sales will be via eCommerce, and that estimate does not include travel and event ticketing or restaurant food delivery. The challenge for brands is ensuring that customer relationship management doesn’t suffer as online spending becomes the norm. Salesforce ).

Customer Service 292

Customer Service Ecommerce Effort Score e-support 292

Retently

JANUARY 13, 2025

Look for tools that allow you to customize surveys to match your branding, tone, and audience preferences. Whether you want a sleek one-question format or a more detailed follow-up, the ability to tailor your surveys ensures they feel natural and engaging to your customers. Even better? What Makes It Unique?

Measurement 116

Measurement Tools Effort Score Multi-Channel 116

Optimove

OCTOBER 29, 2024

This surge in AI capabilities has also impacted how we create personalized digital experiences for our customers, and Opti-X is leading the way in leveraging this technology. Opti-X, an Optimove personalization platform, harnesses the power of AI to help brands personalize smarter, faster, and more impactful than ever.

Sports 52

Sports Customer Journeys Touchpoint Engagement 52

InMoment XI

JANUARY 4, 2024

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 195

Retail Customer Experience Effort Score Social Media 195

BirdEye

DECEMBER 28, 2024

Build brand awareness The goal is not to convert diners at every Google search. However, consistently appearing at the top of local rankings boosts brand recall and awareness, eventually leading to a higher lead conversion rate. Feature your menu in an easily readable, text-based format that search engines can crawl.

Tips 97

Tips Social Media Chatbots System 97

ShepHyken

FEBRUARY 9, 2025

My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. This article focuses on how the NFL (National Football League for those outside the US) continues to work on the customer/fan experience. So how do you keep things fresh and interesting?

Customer Service 73

Customer Service Sports Rewards Programs Comparison 73

Customer Bliss

SEPTEMBER 12, 2017

Rachael walks us through her path to provide Cisco with crucial information that created insights around Cisco’s customer base — and how she is building capabilities inside the organization to value customers, show impact, and focus on their priorities. . Long-term brand campaigns vs. short-term brand campaigns.

B2B 0

B2B Leadership Data Technology 0

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. Prompt service builds trust, while personalized updates keep customers engaged.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

Storyminers

JULY 29, 2016

And as we all know, replacing an existing customer costs 7 times more than retaining them. So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . Check out the list below.

B2C 124

B2C Customer Retention Brands Strategy 124

BirdEye

JUNE 16, 2023

Knowing how your customers feel about your brand makes growing a business easier and more efficient. Regularly conducted brand surveys help you gather such feedback. But brand surveys come in many different forms and choosing the right one is important to reap the benefits of your investments.

Survey 98

Survey Brands Strategy Social Media 98

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. The way businesses reach customers is being updated with the help of AI, more engaging games, and new technology. This affects everyone.

Loyalty 52

Loyalty Trends Strategy Loyalty Programs 52

Alida

NOVEMBER 23, 2018

Vision Critical recently hosted an Agile CX lunch event in the city of Melbourne. Across the group of 20 CX and insights leaders, we were fortunate to have an array of industries and brands attend, including Foxtel, Myer, ME Bank and Carsales. Attract’ relates to brand awareness, equity and interest in the solutions.

Brands 113

Brands Customer Journeys Banking Metrics 113

InMoment XI

APRIL 25, 2024

And, of those consumers, only 34% of them would recommend their brand to friends and family. This can be done in a variety of ways, and you are going to need effective strategies that resonate with your customers. Creating educational content shows your customers that you value them and that you want them to succeed.

Financial 195

Financial Management Banking Insurance 195

InMoment XI

JULY 1, 2024

Organizations should take a closer look at predictive analytics to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. It’s an opportunity that your company can capitalize on today.

Analytics 195

Analytics Data Effort Score Social Media 195

Optimove

DECEMBER 19, 2024

By leveraging advanced segmentation, predictive analytics, and real-time targeting, retailers were able to deliver hyper-relevant messages that resonated with both existing and new customers. Targeted Offers : Promotions were customized based on individual preferences and past behavior, driving conversions.

Retail 59

Retail Lifetime Customer Customer Centricity Loyalty 59

Retently

MARCH 17, 2025

Some reports get ignored because they track the wrong things, while others fail to connect the dots between customer issues and business impact. Tracks how customer sentiment, retention, and support efficiency have evolved over time. customer sentiment via NPS, CSAT, CES) How has our customer retention rate changed year-over-year?

Report 90

Report How To Effort Score NPS 90

AskNicely

MARCH 16, 2017

AskNicely helps businesses get a real-time understanding of their customer base – find the happy ones and turn them into powerful advocates and immediately identify the ones who aren’t so happy and turn their experience around. You could even use HubSpot CRM to create a stage like ‘at risk customers’ within the sales pipeline.

NPS 150

NPS Survey Net Promoter Score Course 150

Retently

OCTOBER 23, 2024

To truly grasp their audience’s needs and preferences at each stage of the journey, brands often rely on surveys as their go-to tool. While the buyer journey lays out the roadmap for customer success, surveys help identify the hidden bumps along the way.

Ecommerce 109

Ecommerce Survey Retail NPS 109

Optimove

MARCH 19, 2025

From Peak to Profit: CRM Strategies for Big Events This session covered how brands can maximize revenue during high-traffic events like Black Friday and the Super Bowl, ensuring long-term customer retention. Stay tuned!

Connections 52

Connections Marketing CRM Banking 52

Zeisler Consulting

NOVEMBER 12, 2024

When you read that first sentence, you probably conjured in your mind a picture of that guy who shows up to the networking events with a bunch of his business cards, introducing himself around telling people what he does and asking, “Do you know anybody who needs that?” But hear me out; I don’t mean it the way you probably think I do.

Consulting 72

Consulting Course Connections Engagement 72

InMoment XI

JANUARY 30, 2024

Satisfied customers are more likely to become repeat customers and advocates for the brand. Personalized Interactions: CXM software allows businesses to collect and analyze customer data, enabling personalized interactions. What Percentage of Your Total Customer Base Relies on You for Enterprise CX Programs?

Customer Experience Management 221

Customer Experience Management Software Customer Experience Management 221

Lumoa

NOVEMBER 21, 2023

When it comes to increasing profitability and retaining a loyal customer base, the ability to smartly source, analyze, and use customer feedback data to enhance services and products makes all the difference. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.

Analysis 195

Analysis Feedback Social Media Chatbots 195

InMoment XI

MARCH 25, 2024

Organizations should take a closer look at predictive analytics examples to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. The next step is to take a long view when looking at customer relationships.

Analytics 195

Analytics Examples Customer Experience Effort Score 195

ECXO

JANUARY 30, 2024

They create a bond between the customer and the business, which can be hard to break. For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. The human brain plays a crucial role in how customers perceive and interact with brands.

Rewards Programs 156

Rewards Programs Loyalty Brands Connections 156

Comm100

OCTOBER 19, 2022

In other words, this is the chatbot feature that mines for the user’s mood to enhance communication and make it feel like the customer is speaking to a real person. Sentiment analysis comes in handy when you examine brand monitoring, market research, product analytics, and customer service. 9 Chatbot Widget Customization.

Chatbots 246

Chatbots Omni-Channel Analysis Interaction 246

Alida

AUGUST 10, 2017

I want to point out that stronger evidence is out there for those important, business-transforming decisions that affect large sections of your customer base. For example, when a customer rates the brand highly, will they go on to spend more with the brand? This kind of question calls for a longitudinal approach.

Measurement 147

Measurement How To Effort Score Study 147

Optimove

DECEMBER 18, 2024

Lessons for LATAM Operators: Predictive Send Times: Analyze data to identify the optimal time of day or week to send promotions, such as pre-game offers for key sporting events. Event-Based Campaigns: Use real-time data to trigger messages during live events, enhancing excitement and encouraging in-play betting.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

BirdEye

JANUARY 12, 2024

In other words, hyperlocal social media marketing ensures that your message resonates with the people who are most likely to visit your store, use your services, or engage with your brand. Leverage local events and trends Share stories, images, and videos that reflect local lifestyles, landmarks, and interests. Watch the Free Demo Now.

Social Media 109

Social Media Marketing Advertising Trends 109

ECXO

AUGUST 21, 2024

Create Personalized Experiences Personalization is the golden touch in customer experience. To make every customer feel valued and special, you must: 1. Segment Your Audience: Divide your customer base into segments based on their behavior, preferences, and demographics.

Social Media 156

Social Media Touchpoint Net Promoter Score Effort Score 156

Thematic

MARCH 2, 2025

Imagine losing 73% of your customers simply because they had a bad experience with your brand. This staggering statistic highlights why businesses must prioritize customer insights and invest in analysis tools to understand their audience better. Why should your business rely on customer insights?

Customer Insights 62

Customer Insights Analysis Social Media Analytics 62

SurveySensum

OCTOBER 31, 2024

80% of customers prefer to interact with brands through digital channels. That’s almost all your customers! Are you creating experiences that are unique to your customers? Are you creating customer engagement in a digital world? Why is Digital Customer Engagement Important? Let’s discover.

Customer Engagement 52

Customer Engagement Engagement Social Media ROI 52

InMoment XI

NOVEMBER 15, 2023

With 87% of consumers actively avoiding buying from brands they don’t trust, understanding and improving the customer experience has never been more critical. Customer experience analytics is the practice that empowers businesses to do just that. Who Needs Customer Experience Analytics?

Analytics 243

Analytics Customer Experience e-support Net Promoter Score 243

InMoment XI

JUNE 22, 2022

Your brand image is arguably the most important, but things like recipient demographics and the industry you’re playing in should also play a role. What you use to customize the subject line will obviously depend on the data you have on the customer. Or a virtual event they attended.

Survey 195

Survey Net Promoter Score How To Effort Score 195