ECXO

JANUARY 30, 2024

They create a bond between the customer and the business, which can be hard to break. For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. The human brain plays a crucial role in how customers perceive and interact with brands.

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Currency Alliance

APRIL 10, 2021

A customer’s loyalty is based on their perceived value in doing business with you, and their cumulative experience interacting with your company. If you get either of these dimensions wrong, no amount of points will make customers loyal. low cost, premium, or whatever your market positioning). posting product reviews online.

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Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

But before we dive into what you need to know (and support) in order to create more value for your company and your customers… Acknowledging certain realities helps build a solid foundation for loyalty. In fact, the most loved brands usually don’t have a points-based loyalty program at all. Part 1: Loyalty program basics.

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Loyalty Programs Loyalty How To Touchpoint 52