InMoment XI

JUNE 28, 2022

Financial services brands know that customers take their money seriously, so many of them leverage employee and customer experience programs to understand what their customers need, then create experiences that build trusting, positive customer/brand relationships. There’s More Where That Came From!

Financial 221

Financial Brands Customer Experience eBook 221

InMoment XI

NOVEMBER 7, 2024

Of the 81% of organizations automating workflow processes, 98% report that reducing errors is a major or minor benefit of customer experience automation. Scalability Customer experience automation systems can handle high columns of interactions simultaneously. This allows your brand to keep up with customer expectations 24/7.

Customer Experience 195

Customer Experience Customer Journeys CRM e-support 195

eglobalis

OCTOBER 9, 2024

Businesses must make informed estimates based on market trends, customer needs, and data. Analise the Scalability A feature request may work well for one client, but does it have the potential to benefit your entire customer base? Serving one segment at the expense of the broader customer base can be risky.

Feedback 511

Feedback ROI Innovation B2B 511

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. Customer retention statistics: More than 6 in 10 U.S. Temkin Group ). Temkin Group ). American Express ). 69% of U.S.

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

BirdEye

MARCH 27, 2025

When a crisis hits, how a brand responds can make or break its reputation, influencing customer trust, market value, and long-term success. Every brand must be prepared to navigate unexpected challenges, from global giants to emerging startups, with a well-planned approach. This is where brand crisis management comes into play.

Examples 52

Examples Brands Management Airlines 52

InMoment XI

JANUARY 9, 2024

B2B customers are more likely to continue doing business with a company that consistently delivers value, meets their expectations, and provides excellent service. Loyal customers are also more likely to recommend the business to others. Great customer experiences help your brand achieve differentiation.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

InMoment XI

JANUARY 22, 2025

Especially for enterprise grocery businesses, overall SEO focuses on brand-wide goals, such as brand awareness, prestige, and dominance in specific search categories. Brands can control most of the content that appears in their GBPs, but keeping everything accurate, visually pleasing, and search-optimized is difficult at scale.

How To 195

How To Social Media Software ROI 195

ECXO

DECEMBER 25, 2024

Heres why this is crucial for sustainable growth: Informed decision-making: Insights gathered from customers can drive innovation, identify opportunities, and uncover inefficiencies. Building loyalty: Satisfied customers are more likely to become repeat buyers and brand advocates, boosting lifetime value.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

ECXO

JUNE 11, 2023

It’s the foundation for building brand loyalty, adoption and providing customers with an unforgettable, consistent experience. In this article, we want to walk you through 22 essential steps that will help you design an experience that sets your brand apart. How does it align with your customers’ values and needs?

B2B 390

B2B B2C Touchpoint Customer Journeys 390

ECXO

APRIL 10, 2024

Similarly, in customer experience, a customer can behave both as an individual “particle” and as part of a collective “wave” As individual “particles”, customers have unique, personal experiences with a business. Explore their emotions, experiences, and perceptions in-depth.

Connections 334

Connections Customer Experience Social Media Analysis 334

Experience Matters

APRIL 7, 2015

Today we announced the results of the 2015 Temkin Group CX Vendor Excellence Awards. Once again we had a great group of nominees, making the scoring difficult for the judges. In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Experience Investigators by 360Connext

DECEMBER 15, 2014

Airlines have recently taken to creating secret, invitation-only loyalty programs for their most valued customers. ” These might not actually be their brand advocates , or even those who take the time to express any appreciation for good service. Ignoring the little guy in favor of the elite can mean big trouble for your brand.

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

InMoment XI

MARCH 14, 2025

When you find the pain points in customer interactions, you know where to focus on your quest to deliver better service, faster resolutions, and improved customer experiences. When we say text-based, were talking about audio calls in your contact center, which are automatically transcribed and processed as text (how cool is that?!).

Call Center 195

Call Center Metrics Tools First Call Resolution 195

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

BirdEye

DECEMBER 26, 2023

But this can change if your business actively measures brand salience and takes steps to improve it. By monitoring customer signals and feedback, you can know your standing in the market and try to become the #1 choice against all odds. Table of contents What is brand salience? Table of contents What is brand salience?

Brands 105

Brands Social Media Competitive Advantage Measurement 105

InMoment XI

MARCH 23, 2025

Analyzing Sentiment and Engagement Patterns Conversational intelligence provides conversation breakdowns that can help you segment customers based on how they feel about your brandpositive, neutral, or negative. This helps you determine how you stack up against the competition and uncovers who your perfect customers are.

Data 195

Data Touchpoint Effort Score Chatbots 195

InMoment XI

SEPTEMBER 5, 2024

When companies do offer personalized experiences, 78% of those customers who receive that level of personalization are likely to make repeat purchases. With these statistics in mind, it is clear that delivering consistent, memorable experiences is a must for any organization looking to build and sustain a loyal customer base.

Effort Score 195

Effort Score Net Promoter Score Customer Journeys Metrics 195

QuestionPro Audience

JUNE 23, 2022

An audience survey is a fundamental methodological element of market research , based on collecting data on current audience members using a standardized framework and question set. This can include interviews, focus groups, surveys, or any other form of direct data collection. . Data journalism is a great example of this.

Survey 195

Survey Groups Case Study Study 195

Retently

JANUARY 13, 2025

Look for tools that allow you to customize surveys to match your branding, tone, and audience preferences. Whether you want a sleek one-question format or a more detailed follow-up, the ability to tailor your surveys ensures they feel natural and engaging to your customers. Even better? What Makes It Unique?

Measurement 116

Measurement Tools Effort Score Multi-Channel 116

2020 Research

FEBRUARY 27, 2023

At Schlesinger Group, we’ve always made it our business to evolve alongside it. We began as a focus group facilitation provider, connecting business questions to real human answers. In a tumultuous time, businesses with the most up-to-date customer insights can set themselves apart and grow their customer base.

Brands 98

Brands Groups Connections Innovation 98

InMoment XI

FEBRUARY 23, 2024

It’s crucial that brands understand the experiences they provide and whether or not they satisfy the needs of customers, employees, and beyond. The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people?

Marketing 195

Marketing Customer Experience Return on Investment Analysis 195

InMoment XI

OCTOBER 4, 2024

A customer’s experience doesn’t start and end with purchasing your product or service. It’s a journey encompassing every point of interaction with your brand, from the initial awareness to leaving an online review. It helps brands track, analyze, and organize each customer interaction with them.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

QuestionPro Audience

JUNE 30, 2022

Audience research seeks to answer a variety of business questions such as how customers feel about existing products, what interests them, who influences them, what problems they have, and their opinions about branding and service. Focus groups are often used to help create advertising campaigns.

Marketing 195

Marketing Groups Advertising Survey 195

Retently

OCTOBER 23, 2024

To truly grasp their audience’s needs and preferences at each stage of the journey, brands often rely on surveys as their go-to tool. While the buyer journey lays out the roadmap for customer success, surveys help identify the hidden bumps along the way. Naturally, the higher the score, the more satisfied and loyal customers are.

Ecommerce 109

Ecommerce Survey Retail NPS 109

InMoment XI

NOVEMBER 2, 2021

Throughout our decades of experience helping the world’s top brands craft memorable, business-powering Experience Improvement (XI) programs, We like to call them the four economic pillars of customer experience (or the four pillars of CX ROI for short). Customer Acquisition Customer Retention Cross-sell & Upsell Cost Reduction. #1:

ROI 195

ROI Customer Retention Infographics eBook 195

GetFeedback

SEPTEMBER 18, 2019

The article states that customer delight (in other words, exceeding expectations) won’t bring customers back to your brand. Rather, customer loyalty depends on how easy you make it for your customers to do business with you. 2: Customer satisfaction doesn’t predict loyalty as well as brands believe.

Loyalty 257

Loyalty Customer Experience Touchpoint Metrics 257

Retently

MARCH 11, 2025

In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product. That means a CX Manager isnt just responsible for handling customer concerns; theyre shaping how customers feel about the brand, turning one-time buyers into lifelong fans.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

ijgolding

NOVEMBER 8, 2016

Over the years, businesses in other industries have worked hard to turn people into FANS of their brands. So let me ask the question from the header of this post – Do you need FANS or CUSTOMERS to have a sustainable business? The more FANS they attracted, the more successful they seemed to become.

Sports 237

Sports Entertainment Airlines Customer Base 237

Lumoa

MAY 21, 2018

Marketing needs to ensure that the customer feedback and insights are utilized across the whole organization, but at the same time its role is not limited to "traditional CX activities". Marketing is about creating brand experience.

Customer Experience 305

Customer Experience Customer Centricity Net Promoter Score Customers 305

InMoment XI

MARCH 24, 2025

The biggest reason is because users experiences with your brand arent universal; theyre tailored to whichever location or locations the user interacted with. By tailoring customer surveys to individual locations, large brands can more easily zoom into challenges at the location level. customers or only those on the East Coast).

Survey 195

Survey Culture Feedback Customer Satisfaction 195

GetFeedback

APRIL 8, 2019

The question of what is a good NPS score is popular among brands who value customer experience. A Net Promoter Score, or NPS, has become a necessary customer experience metric. In fact, an estimated 65% of companies track NPS scores , making it the most coveted customer experience metric measured by companies.

NPS 247

NPS Net Promoter Score Effort Score Metrics 247

Alida

DECEMBER 7, 2018

According to Accenture , this is because there is a growing disconnect between what customers need and what retailers are providing. Customers today want more than a transactional service; they expect a meaningful interaction with a brand. QVC segment their audience based on how they interact with the brand (e.g.

Customer Centricity 201

Customer Centricity Infographics Retail Multi-Channel 201

BirdEye

JUNE 16, 2023

Knowing how your customers feel about your brand makes growing a business easier and more efficient. Regularly conducted brand surveys help you gather such feedback. But brand surveys come in many different forms and choosing the right one is important to reap the benefits of your investments.

Survey 98

Survey Brands Strategy Social Media 98

Kustomer

MARCH 23, 2022

In a crowded marketplace, where consumers are often bombarded with marketing claims made by brands, it can be difficult for them to know who to trust. Recent research carried out by Kantar found friends and family to be the most trusted source of recommendations in all age groups. What is a Brand Ambassador?

Brands 95

Brands Social Media Loyalty Omni-Channel 95

InMoment XI

JULY 16, 2024

Platforms like X, Meta/Insta, YouTube, and Google shape brand perceptions and impact purchasing decisions, directly affecting your ROI. Customers expect not only to be heard but also understood and swiftly responded to. The result is a robust brand reputation , increased customer loyalty, and ultimately, improved business results.

Tips 195

Tips Management Social Media Hotels 195

InMoment XI

JULY 16, 2024

Platforms like X, Meta/Insta, YouTube, and Google shape brand perceptions and impact purchasing decisions, directly affecting your ROI. Customers expect not only to be heard but also understood and swiftly responded to. The result is a robust brand reputation , increased customer loyalty, and ultimately, improved business results.

Tips 195

Tips Management Social Media Hotels 195

GetFeedback

DECEMBER 2, 2019

To determine the ROI for your business, it’s important to have a clear understanding of how much you are spending on earning and keeping your customers. But your best customers will also spend more on your brand! In one study , the strongest brand advocates spent 15% more than non-advocates.

ROI 195

ROI Customer Satisfaction How To Effort Score 195