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You’re Asking the Wrong Questions: A Better Way to RFP for Outsourced Customer Care [eBook]

BlueOcean

The RFP is the slog you need that 3 rd cup of coffee to get through—especially when it’s an RFP for outsourced customer care. After all, we’re talking about a complex, customer-facing solution that needs to align seamlessly with your brand. But we’ve got you—just grab a copy of our latest eBook.

eBook 177
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Four Tips for Using Customer Data to Improve the E-Commerce Experience

InMoment XI

If you weren’t yet online, it didn’t take long for brands to adapt when brick and mortar businesses across Asia Pacific were forced to shut down in 2020 and 2021. . It’s not been easy for e-commerce brands. So what can these brands do to get ahead of customer expectations? The key is to dive into your customer data.

Tips 370
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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. The Basics of Brand Perception.

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Are You Using 1999 Metrics to Measure 2019 Customer Care?

BlueOcean

Changing this approach and perspective is the first step in becoming a brand that your customers love. What one metric best reflects the state of your customer experience? A high NPS score after one successful interaction doesn’t guarantee a customer won’t switch brands next month. But where do we start?

Metrics 219
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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. And do all of this while reducing the ever increasing cost and complexity of customer care.

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The 3 Principles of Brand Loyalty in a Highly Disruptive World

BlueOcean

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. The way we interact with people and brands has changed—and consumer spending priorities have evolved just as fast. Big brands—ones with significant human and financial resources—remain ahead of the game.

Loyalty 177
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How Omnichannel Customer Care Weathered the Storm of COVID-19

BlueOcean

A couple of years ago, we explored the state of omnichannel customer care , recognizing the fact that consumers have more channel options available to them than ever before. With more than a year of pandemic impacts under our belts, let’s dig into the far-reaching impacts of COVID-19 on omnichannel customer care.