Remove Brands Remove Customer Centricity Remove Customer Change
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How to Improve Your Customer Satisfaction Score (CSAT) Score

GetFeedback

Preferences for how they interact with your brand today will certainly shift in the future. Always keep tabs of changing customer needs. In other words, when expectations change, so will the perceived quality and perceived value. Customers change: E xisting customers leave, and new ones come along. (You

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Are Surveys Really Customer-Centric?

Blake Morgan

Survey response rates are dropping because customers feel brands don’t care about their opinions. Instead of relying on NPS, brands should consider the most valuable metrics. Feedback is crucial, but brands must pay attention to customer data and not waste their time. If Not NPS Surveys, Then What?

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Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs.

C3Centricity

I’ve worked in or with marketing teams for almost my whole career and I am passionate about brand building. I don’t mean just their demographics, but what, where and how they use or consume your brand and the category in which you are competing. If you can’t give all these details about your customers, then you’re in serious trouble.

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You’re Not Competing In The Category You Think You Are! (How to Find Out)

C3Centricity

If you haven’t yet had the chance to read last week’s post ( “Customer Centricity is Today’s Business Disruptor, Insights its Foundation”) I suggest you do this first, as background to this post. Identfying which brands are growing and the reasons for this growth will enable you to take corrective action. -

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Complacency or Innovation: You Decide

CX Journey

Here's what happens and why your work is never done: Expectations change. What delights customers today may not delight tomorrow. It's important to always keep your pulse on changing customer needs. Customers change. Customer needs, desires, and expectations change. Listen to customers.

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Six Near-Universal CX Problems… And Six Solutions to Overcome Them

Experience Investigators by 360Connext

Customers began to gain control in ways leaders didn’t predict. The levels of transparency and visibility between company and customer changed drastically. One customer could make a big ruckus and get the world’s attention over a weekend, while the corporate PR department clocked out. CX Problem #3.

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Getting Company Culture and Operations Right, and Keeping Them Right: What It Really Means to Be Stakeholder-Centric This Labor Day

Beyond Philosophy

A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customerschanging needs.” The author had several suggestions for building customer-centricity. Michael Lowenstein, Ph.D.,

Culture 83