What U.S. Lotteries Can Learn from European Lotteries in Marketing to Players
Optimove
SEPTEMBER 16, 2024
lottery brands to stay competitive. Implement gamification and loyalty programs for deeper player engagement. However, in Europe, lotteries have taken a more innovative and customer-centric approach, driven by regulatory differences, diverse player bases, and a digital-first strategy. In markets like the U.K.,
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