Remove Brands Remove Customer Engagement Remove Gamification
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25 Customer Engagement Trends For 2025

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. Emotion Drives Engagement : Personalized, emotion-led messaging (e.g.,

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Optimove Acquires Adact to Elevate AI-Orchestrated Gamification

Optimove

Gamification is now seamlessly embedded into AI-orchestrated customer journeys, enhancing acquisition, engagement, and retention through interactive experiences like quizzes, mini-games, and prediction games. To learn more about gamification at Optimove, contact us to request a demo.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be.

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Subscription Models & CX: How to Keep Customers Engaged

rethinkCX

However, retaining subscribers and ensuring long-term engagement require a customer experience (CX)-driven approach. With customer expectations rising , brands must leverage personalization, AI, and proactive support to maintain loyalty and reduce churn. Why CX is Crucial in Subscription Models 1.

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7 Best Practices for Creating Customer Loyalty in Retail

Optimove

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. Read more about AI-orchestrated gamification here.

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Reduce Customer Churn: 5 Ways to Understand At-Risk Customers

Experience Investigators by 360Connext

Do you know who your at-risk customers are, where they are in the journey, and where they might drift off to? The relationship between a brand and its customers is like any other relationship. Once customers become great customers, there might be an emphasis on customer advocacy programs or customer loyalty initiatives.

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Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing

Optimove

From gamification and AI-driven personalization to unlocking the full potential of Optimoves platform, attendees walked away with the tools and strategies to future-proof their marketing and embrace Positionless execution. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.