ECXO

JANUARY 30, 2024

They create a bond between the customer and the business, which can be hard to break. For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. The human brain plays a crucial role in how customers perceive and interact with brands.

Rewards Programs 52

Rewards Programs Loyalty Brands Connections 52

Michelli Experience

JANUARY 20, 2017

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Infographics 100

Infographics Customer Experience Customers Gamification 100

Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. In fact, the most loved brands usually don’t have a points-based loyalty program at all.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

APRIL 10, 2021

A customer’s loyalty is based on their perceived value in doing business with you, and their cumulative experience interacting with your company. If you get either of these dimensions wrong, no amount of points will make customers loyal. Emotional attachment to a brand also means customers are more forgiving when things go wrong.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52