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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers. If you get either of these dimensions wrong, no amount of points will make customers loyal. posting product reviews online.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

But before we dive into what you need to know (and support) in order to create more value for your company and your customers… Acknowledging certain realities helps build a solid foundation for loyalty. In fact, the most loved brands usually don’t have a points-based loyalty program at all. Part 1: Loyalty program basics.