ECXO

MARCH 6, 2025

Meeting these elevated expectations is not just about customer satisfactionit directly impacts the bottom line. Research shows that B2B companies with superior customer experience achieve higher revenue growth, better customer retention, and lower service costs than their peers.

B2B 339

B2B Customer Journeys How To Effort Score 339

GetFeedback

OCTOBER 22, 2018

When it comes to measuring the probability for a customer to return to a brand and make new purchases, many businesses rely on the typical customer satisfaction (CSAT) survey question: “How satisfied were you with your experience today?”. Here are two very effective (and often overlooked) ways to predict customer retention.

Customer Retention 225

Customer Retention Net Promoter Score Survey Effort Score 225

InMoment XI

OCTOBER 30, 2024

Here are a few key reasons why it’s important for companies to embrace a customer-centric approach: It enhances customer retention and loyalty. A positive customer experience fosters trust and satisfaction. Customers who feel valued are more inclined to renew policies and become loyal brand advocates.

Insurance 195

Insurance Customer Satisfaction Customer Experience Strategy 195

eglobalis

SEPTEMBER 5, 2024

CS ensures customers reach their desired outcomes and adopt the product successfully, while CX captures the emotional and experiential aspects of the entire journey with your brand. Combining these perspectives offers a holistic view that drives growth, reduces churn, and fosters deeper customer loyalty.

Metrics 429

Metrics Customer Success Customer Experience Effort Score 429

InMoment XI

DECEMBER 10, 2024

It gives you a competitive advantage: Your product and business improvements will likely enhance customer satisfaction. As a result, youll succeed in retaining and acquiring customers to increase your market share. What Is Customer Churn? Customer churn occurs when customers stop using your product or cancel their subscriptions.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

InMoment XI

OCTOBER 23, 2024

From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business. Without managing this customer experience properly, you risk losing clients, failing to acquire new ones, and creating a negative public image for your brand.

Banking 195

Banking Customer Experience Effort Score Financial 195

InMoment XI

JULY 14, 2022

The grocery chain is known for its simple and continuous efforts to always improve, and that consistent effort through the decades has helped to expand its market position. The ongoing and steady growth is proof that the brand’s intention where quality is concerned has greatly paid off.

Feedback 397

Feedback Effort Score Retail Metrics 397

InMoment XI

OCTOBER 7, 2021

Outcome goals usually focus on obtaining a score on a specific measure such as overall satisfaction with a given transaction (e.g., customer contact center call, product purchase experience, etc.), customer likelihood to recommend the brand, customer relationship satisfaction with the brand, or customer retention/repurchase behavior.

Effort Score 370

Effort Score Measurement Trends Customer Retention 370

Lumoa

NOVEMBER 8, 2018

According to The State of the Customer Experience survey that we did earlier in 2018, all companies track customer experience using one or several of the 6 world-wide recognised KPIs: Net Promoter Score (NPS), Customer Satisfaction (CSAT), Churn rate, Retention rate, Customer Lifetime Value (CLV) or Customer Effort Score (CES).

Metrics 405

Metrics Net Promoter Score Customer Experience Effort Score 405

Lumoa

FEBRUARY 9, 2023

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn.

NPS 461

NPS Feedback Net Promoter Score B2C 461

Experience Investigators by 360Connext

DECEMBER 10, 2024

But it is notoriously challenging to connect our individual efforts to clear benefits and ROI, because CX can span so many areas. Customer experience management, or CXM, is the process of understanding and managing your customers interactions with your brand to create positive experiences at every touchpoint.

ROI 143

ROI Customer Experience Customer Journeys Effort Score 143

InMoment XI

MAY 10, 2022

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. A loyal customer is valuable to retailers in a multitude of ways. 5 Ways to Build Customer Loyalty in Retail.

Retail 370

Retail Net Promoter Score Loyalty Programs Effort Score 370

InMoment XI

MAY 3, 2022

Insurance brands have a unique set of challenges to overcome in order to find the valuable customer experience (CX) data they need to improve experiences. Insurance customers are buying into a long-term relationship, which means building brand trust is extremely important to keep customer retention rates high.

Insurance 370

Insurance Tips Data Return on Investment 370

C3Centricity

AUGUST 20, 2024

As we all know, customer satisfaction is no longer enough to secure brand loyalty – if it ever was! Companies must strive to go beyond mere satisfaction and aim to delight their customers. However, research shows that satisfied customers are not necessarily loyal customers.

Loyalty 156

Loyalty Measurement Brands Net Promoter Score 156

Kayako

JULY 22, 2022

In the context of customer perception, the sensory stage is how a customer feels moving through an experience with your brand as part of their customer journey. One example of why customer perception is important in business is perceived value. Perceived value is at the heart of some brand image strategies.

Net Promoter Score 280

Net Promoter Score Measurement Effort Score NPS 280

eglobalis

JUNE 27, 2024

Goals might include improving customer satisfaction scores, reducing churn rates, or increasing customer lifetime value. The discrepancy between what is promised and what is delivered can deeply impact brands negatively. Conduct comprehensive research to understand the full scope of the customer journey.

Strategy 460

Strategy Customer Experience Net Promoter Score Customer Centricity 460

Retently

MARCH 11, 2025

In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product. That means a CX Manager isnt just responsible for handling customer concerns; theyre shaping how customers feel about the brand, turning one-time buyers into lifelong fans.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

Calabrio

MARCH 25, 2025

Workforce Management How to Measure, Evaluate, and Improve Call Center Agent Performance Share In today’s competitive business landscape, call center agents serve as the critical frontline, directly shaping customer perceptions and driving brand loyalty. Why it matters: Reflects reduced (or increased) customer effort.

Call Center 130

Call Center Measurement Self Service How To 130

GetFeedback

MAY 9, 2019

Think about the last time you had a great experience with a brand. Now think about the last time you had a really bad experience with a brand. . That’s because a bad customer experience interrupts our day. We don’t expect it as consumers—we anticipate that brands will always meet our needs and wants.

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

Experience Investigators by 360Connext

FEBRUARY 6, 2024

We know CX teams can deliver significant business advantages: Satisfied customers are much more likely to purchase more Revenue grows 40% faster by providing personalized experiences Businesses achieve a 2.3x CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. Net Promoter Score What is it?

Metrics 270

Metrics Effort Score Net Promoter Score Data 270

GetFeedback

DECEMBER 11, 2018

It’s not rocket science: the lower your customer churn rate, the higher your profit. But do you know how much customer retention is really worth? According to Harvard Business School, even just a 5% increase in customer retention can lead to a 25-95% increase in profits. Never seen a CES survey before?

Net Promoter Score 223

Net Promoter Score Effort Score NPS Customer Retention 223

Experience Investigators by 360Connext

JANUARY 7, 2025

Everyone in your organization has the power to create great experiences, but it takes a strategic effort to make the most use of your time and scale your efforts successfully. Your CX strategy should reflect where your organization currently stands with its customer experience and define a clear vision for where you can go next.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

Kayako

AUGUST 12, 2022

The challenge for brands is ensuring that customer relationship management doesn’t suffer as online spending becomes the norm. Customers still want personalized service even if they aren’t coming into the store. What consumers really want is personalization in the customer service experience. Salesforce ).

Customer Service 292

Customer Service Ecommerce Effort Score e-support 292

Lumoa

FEBRUARY 13, 2018

Company X prefers the Net Promoter Score® ( what is NPS? ), yet it could be any other metric. They ask the very familiar NPS question: " How likely is it that you would recommend [brand] to a friend or colleague? (on on a scale from 0 to 10) " after each customer purchase or interaction. A number, a score is all what they track.

Feedback 277

Feedback Net Promoter Score Effort Score NPS 277

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. And these efforts can significantly impact business outcomes. Consider this a rallying cry!

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

inQuba

MARCH 12, 2025

By leveraging emotions, companies can drive brand loyalty, increase sales, and enhance customer retention. However, measuring the Return on Investment (ROI) of emotional marketing efforts can be challenging. Evaluate the effectiveness of these stories through metrics like engagement and brand affinity.

ROI 52

ROI Customer Retention Connections Measurement 52

GetFeedback

NOVEMBER 19, 2018

The value of loyal customers can’t be overestimated—they trust your business, make more purchases, and act as brand advocates. Although there are newer versions of the conversion funnel that track the Retention stage at the end, there’s an even better method of measuring and maintaining customer retention: the loyalty loop.

Loyalty 220

Loyalty Net Promoter Score NPS Effort Score 220

eglobalis

OCTOBER 1, 2024

Regular cross-functional meetings help synchronize efforts, ensuring that no team operates in a vacuum and that all departments are working towards the same unified objectives. Take, for instance, a company that uses Net Promoter Score (NPS) as a shared KPI across all departments. The result?

Customer Journeys 450

Customer Journeys Culture Leadership Effort Score 450

InteractionMetrics

MARCH 27, 2025

What Is Customer Retention and Why Does It Matter? Customer retention might sound like fancy business jargon, but really, it’s just the art of keeping your customers happy enough that they stick around. Thats customer retention at workusing incentives and positive experiences to keep you coming back.

Customer Retention 52

Customer Retention Strategy How To Net Promoter Score 52

InMoment XI

MARCH 22, 2025

It leverages artificial intelligence (AI) to analyze customer conversations, giving you real-time insights into customer sentiment and satisfaction with your brand. If that sounds like a win-win scenario, lets look at how CI enhances account health efforts. What Is Conversational Intelligence (CI)?

Effort Score 195

Effort Score Average Handle Time Contact Center Customer Retention 195

Experience Investigators by 360Connext

FEBRUARY 1, 2022

Customer experience is happening whether you invest in it or not. Success is really about customer experience management. Your customers are experiencing your brand and their journey with your brand whether you invest in the experience or not. That’s right. Crazy, right? . It’s literally a win/win.

Customer Experience 376

Customer Experience Net Promoter Score Customer Experience Management Feedback 376

Calabrio

APRIL 11, 2025

And when more than half of customers say theyll switch to competitor after just one bad service experience, meeting these demands head-on requires more than just hoping for the best. It demands a strategic investment in your frontline agentsthe human voice of your brand. This is where effective contact center training comes in.

Contact Center 130

Contact Center Training Call Center Average Handle Time 130

Experience Investigators by 360Connext

AUGUST 17, 2021

How Can We Prioritize CX efforts? We added the reminder into the CRM, and I also asked our team members to recommit to proactively alerting customers to any potential issues. “And I sent Customer X a set of branded golf balls with a handwritten note, just to say thanks for your patience.”. Who Needs to Approve?

Meeting 364

Meeting Customer Experience How To Net Promoter Score 364

Retently

MARCH 17, 2025

Some reports get ignored because they track the wrong things, while others fail to connect the dots between customer issues and business impact. Tracks how customer sentiment, retention, and support efficiency have evolved over time. Yet the real value comes from customer comments.

Report 90

Report How To Effort Score NPS 90

InMoment XI

AUGUST 9, 2024

Think of your favorite clothing brand. Why is that brand your favorite? The way you feel about that brand is because of the customer experience you have every time you make a purchase. The customer experience you have with a brand will cause you to be a lifelong customer, or never shop there again.

Customer Experience 221

Customer Experience Customer Journeys Effort Score Net Promoter Score 221

InMoment XI

DECEMBER 7, 2023

Companies that earn $1 billion annually can expect to earn on average an additional $700 million within 3 years of investing in customer experience. Customer-centric companies are 60% more profitable than companies that don’t focus on customers. It is often referred to as a brand or relationship metric.

Metrics 195

Metrics Net Promoter Score Measurement Customer Experience 195