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How to Measure Customer Delight and Prove Its Impact on Brand Loyalty

C3Centricity

As we all know, customer satisfaction is no longer enough to secure brand loyalty – if it ever was! Companies must strive to go beyond mere satisfaction and aim to delight their customers. However, research shows that satisfied customers are not necessarily loyal customers.

Loyalty 156
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The Customer Journey Explained

InMoment XI

Did you know that 38% of Millennials and 39% of Gen Z consumers reported that they are most likely to give up solving a problem with a product or service if they cannot find a solution themselves? The customer journey is so important because it is the foundation on which customer acquisition and customer loyalty are built.

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Customer Sentiment: How to Measure and Improve It

InMoment XI

But first, let’s go over a few basic definitions of customer sentiment, customer sentiment analysis, and customer sentiment score. What is Customer Sentiment? Customer sentiment is the emotions and attitudes expressed by customers towards a brand, product, or service.

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Struggling to Prove the ROI of Customer Experience? You Could Be Missing These 3 Keys to Success

InMoment XI

Businesses are under pressure (amidst the Year of the Squeeze, declining employee retention, etc.) And, unfortunately, customer experience programs may fall on the chopping block. In fact, research shows that 30% of businesses reported having budget related issues to their CX programs. to look at cutting discretionary spending.

ROI 557
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Predictive Analytics: Unveiling the Future with Data

InMoment XI

Organizations should take a closer look at predictive analytics to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. Assign predictive lead scores.

Analytics 260
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Customer retention in the telecom industry – new thinking

TechSee

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. This is further underscored by research suggesting that a mere 5% increase in a company’s retention rate can increase profits by 25% to 95%.

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3 Tips for Insurance CX Programs Looking to Collect Valuable CX Data

InMoment XI

Insurance brands have a unique set of challenges to overcome in order to find the valuable customer experience (CX) data they need to improve experiences. Insurance customers are buying into a long-term relationship, which means building brand trust is extremely important to keep customer retention rates high.

Insurance 493