Remove Brands Remove Customer Retention Remove Infographics
article thumbnail

How to Eliminate Friction in Your Customer Journey

InMoment XI

But if you’re a customer experience professional, “friction” is probably a term you’ve heard whenever your teammates talk about reducing customer churn. Within that context, friction refers to points in the brand experience that can have a long-term impact on customers’ relationship with a business.

article thumbnail

Customer Journey Infographic: Visualizing Your Customer’s Experience

Totango

The traditional customer journey infographic envisioned the customer’s experience from a sales and marketing standpoint, visualizing a funnel marking the steps from a lead acquisition through a sale, also known as the buyer’s journey. A prospect may also encounter your brand through word-of-mouth or a customer referral.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Most Popular Customer Experience Metrics and KPIs Explained Simply

Lumoa

NPS consists of only two questions and it gives that one customer experience related number your leadership needs for target setting and bonuses. NPS is often used to rate a brand, service or product in general. Depending on different ways to count your churn rate, it could be either 20%, 200 customers or €20000.

Metrics 405
article thumbnail

4 Reads That Will Help You Prove CX ROI

InMoment XI

Throughout our decades of experience helping the world’s top brands craft memorable, business-powering Experience Improvement (XI) programs, We like to call them the four economic pillars of customer experience (or the four pillars of CX ROI for short). Customer Acquisition Customer Retention Cross-sell & Upsell Cost Reduction. #1:

ROI 195
article thumbnail

8 of the More Effective Customer Retention Strategies

Ecrion

Stellar Customer Service | 6. Many brands place a heavy emphasis on customer acquisition in order to increase their sales numbers. But, customer retention is something just as important. After all, a company isn’t likely to survive if it essentially has a revolving door of new customers.

article thumbnail

Collecting Customer Feedback: Too Difficult or Too Easy?

Lumoa

Asking customer feedback is the very first step on the way to building a successful relationship between the customers and the brand. Who, if not your customers, know better how to improve your service? Also, happy customers are the best brand advocates you might ever have. NPS in a nutshell [infographic].

Feedback 285
article thumbnail

3 Ways To Balance Customer Acquisition and Retention Strategies

Lumoa

However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. Talking about customer retention, you possibly already know the merits of investing time and money in keeping your existing customers satisfied and hooked.

Strategy 195