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Top 2025 Consumer Trends for CPG: Practical Strategies to THRIVE in 25

C3Centricity

Each trend signals a shift in consumer priorities, urging brands to adopt innovative approaches to thrive. McKinsey ) Over 90% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Spotify saw app downloads increase by 200% during the campaign, along with a surge in active users.

Trends 270
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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

A customer journey map is a visual representation of the journey a customer has with a company’s brand, products, services, and people. When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. What is Customer Journey Mapping?

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How AWS sales uses Amazon Q Business for customer engagement

AWS Machine Learning

In the same spirit of using generative AI to equip our sales teams to most effectively meet customer needs, this post reviews how weve delivered an internally-facing conversational sales assistant using Amazon Q Business. Not only that, but our sales teams devise action plans that they otherwise might have missed without AI assistance.

Sales 110
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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 240
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The Future of Brand Building is Customer Centricity

C3Centricity

Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. They hoped that it would revive sales and give new vitality to their communications to better engage their customers in the new social world.

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40 Customer Retention Statistics You Need to Know

GetFeedback

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. 32% of all customers would stop doing business with a brand they loved after one bad experience. ( American Express ).

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Benefits of Virtual Fitting Rooms for Ecommerce CX

Retently

One of the most innovative ways brands are leveling up their CX is through Virtual Fitting Rooms (VFRs). In this article, we’ll explore how Virtual Fitting Rooms benefit customers and brands, from boosting customer confidence and reducing returns to increasing sales and loyalty. Let’s dive in! What’s driving this growth?

Ecommerce 146