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CX Titans: Samsung & Apple’s Rivalry and Collaboration for Excellence

eglobalis

Both brands have set benchmarks in innovation, design, and customer experience (CX), often drawing comparisons. Despite their rivalry, there is an underlying synergy in their approaches, where each brand’s strengths and weaknesses drive the other to improve. Designed on DALL-E or MidJourney; all rights reserved to ECXOorg.

e-support 481
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Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. If you believe that you could be getting better support on your customer understanding and insight development, then these ten ideas will take you a long way to doing this in 2019.

Brands 293
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MarTech-Driven Transformation: Navigating the Future of Customer Experience

ECXO

Created by DALL-E with all rights reserved to ECXO.org. Become a member now: [link] Key MarTech Solutions Enhancing CX Created by DALL-E with all rights reserved to ECXO.org. Become a member now: [link] Global Impact of MarTech on B2B CX Created by DALL-E with all rights reserved to ECXO.org.

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Why Customer Support Email Should Be Considered Sacred

Experience Investigators by 360Connext

It’s a chance to show your brand at its finest. There were no email or website addresses provided for support. Speaking of personality, here are a couple unexpected efforts made by brands to inject some personality into typically boring language. Why would you want to risk screwing that up? Words as Microinteractions.

e-support 274
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B2B Customer Experience: The Complete Guide

InMoment XI

Great customer experiences help your brand achieve differentiation. Great customer experiences improve brand reputation. If you consistently deliver positive experiences, your brand is more likely to be seen as reliable, trustworthy, and customer-centric. Support and service. How Has the B2B Customer Experience Evolved?

B2B 413
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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. In this stage, you have the opportunity to set up a strong foundation for your program; a strategy that aligns with the overall business values, financial objectives, and brand promises.

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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Despite its simplicity, more than 75% of organizations are projected to phase out NPS as a Measure of Success for Customer Service and Support by 2025, according to Gartner. For instance, a company’s operating profit number is useless without additional metrics and other supporting information.

NPS 424