What is Customer Effort Score (CES) and How to Measure It?
Kayako
JUNE 16, 2022
Their research showed that customer loyalty is correlated with brand attachment and overall experience with a product or service. Even worse, 81% of customers who had to expend a lot of effort to achieve their CS goals intend to spread negative word of mouth about their experience. But what is the Customer Effort Score ?
Let's personalize your content