Calabrio

FEBRUARY 26, 2025

But theres a clear solution: investing in employee engagement. Heavy workloads and high stress lead to burnout, reducing engagement and job satisfaction. On the flip side, companies that invest in workforce engagement strategies see significant improvements in both employee retention and customer satisfaction.

Customer Satisfaction 162

Customer Satisfaction Self Service Gamification Employee Engagement 162

Lumoa

FEBRUARY 9, 2023

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be. So why should you care?

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Retently

OCTOBER 11, 2024

With real-time monitoring and automated quality checks, these tools help brands quickly spot and fix issues, enhancing overall customer support. Focusing on key CX metrics like NPS, CSAT, and CES, it helps brands gain critical insights into customer interactions while ensuring support teams consistently deliver top-quality service.

Ecommerce 134

Ecommerce Retail Software Customer Service 134

rethinkCX

FEBRUARY 17, 2025

However, retaining subscribers and ensuring long-term engagement require a customer experience (CX)-driven approach. With customer expectations rising , brands must leverage personalization, AI, and proactive support to maintain loyalty and reduce churn. Key CX Strategies to Keep Subscribers Engaged 1.

Gamification 52

Gamification Engagement Customer Engagement e-support 52

ECXO

JUNE 3, 2024

For example, if you’re choosing between two brands and only recognize one, you might assume the recognized brand is better. It’s pretty clear how these habits and shortcuts affect the way people make decisions about brands, products, or services, don’t you think? Link to original post: Do you have a lazy brain?

Gamification 332

Gamification Innovation Infographics Resources 332

Experience Investigators by 360Connext

JUNE 22, 2021

The relationship between a brand and its customers is like any other relationship. Those are important parts of the customer journey, but the overlooked opportunities may lie in the customers who are drifting away from the brand due to neglect. These are customers who are not happy or just “meh” about what your brand does for them.

Customer Journeys 297

Customer Journeys e-support Customers Loyalty 297

rethinkCX

FEBRUARY 17, 2025

In todays competitive market, understanding the psychology behind customer loyalty can help brands cultivate long-lasting relationships with their audience. By leveraging emotional connections, personalized experiences, and trust-building strategies, businesses can turn one-time buyers into brand advocates.

Loyalty 52

Loyalty Brands Loyalty Programs Rewards Programs 52

Optimove

MARCH 20, 2025

From gamification and AI-driven personalization to unlocking the full potential of Optimoves platform, attendees walked away with the tools and strategies to future-proof their marketing and embrace Positionless execution. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.

Connections 52

Connections Gamification Marketing CRM 52

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. Read more about AI-orchestrated gamification here.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

Playvox

JANUARY 30, 2024

There’s more to engaging, motivating, and empowering employees than simply giving lip service with buzzwords like “you’ve got this,” “quick win,” and “continuous improvement.” Numerous studies link employee satisfaction, performance, and engagement with management’s ability to provide actionable, positive feedback and coaching.

Gamification 79

Gamification Contact Center Training Feedback 79

Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Gamification 69

Gamification Sports Multi-Channel CRM 69

Optimove

JULY 8, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: AI-orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement.

Gamification 64

Gamification Multi-Channel Sports Social Media 64

CSM Magazine

OCTOBER 21, 2024

Here are some strategies to help you stand out, spark engagement, and keep customers coming back for more. Ambience isn’t just ‘nice to have’; it’s part of what keeps customers engaged – without them even realizing it. Music that matches the pace of your brand (so maybe skip the techno at 10 a.m. in a wellness shop).

Retail 52

Retail Engagement Customer Experience Tips 52

Optimove

NOVEMBER 15, 2022

With Gen Z’ers taking control of the type of content they want to receive and engage with, it’s never been more critical to ensure that the mobile campaigns you’re shipping are hitting the sweet spot of this burgeoning demographic. In short, brands have to be vocal about their values and principles all while backing them up with actions.

Tips 105

Tips Gamification Engagement Marketing 105

Lithium

MAY 24, 2022

We are very excited to be joined by the Head of Partner & Customer Engagement for Lyft Bikes, Scooters & Transit, Chris Vetrano ( ). This Khoros Titan found his passion for engagement after being inspired by the Pop Music Industry and running his own American Idol Fantasy league. So sit back and enjoy the show. Apple Podcasts.

Gamification 96

Gamification Loyalty Brands Consulting 96

Optimove

JANUARY 6, 2025

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more Key Takeaways Retention: Brands can have between 15% to 60% of monthly customers only be one-time buyers. Read more about gamification in marketing. The difference is likely to be driven by product category (e.g.,

Fashion 59

Fashion Gamification Omni-Channel Loyalty Programs 59

Optimove

JULY 8, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: AI-journey orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement.

Gamification 59

Gamification Multi-Channel Sports CRM 59

Optimove

AUGUST 12, 2024

In iGaming and sports betting, this just right gamification zone helps operators gain higher player satisfaction, retention, and deeper engagement. In this post, discover how Optimove’s AI-orchestrated gamification keeps players engaged by striking the perfect balance between challenge and ease.

Gamification 52

Gamification Engagement Sports Multi-Channel 52

Alida

APRIL 5, 2017

Enter: The kings of customer-centric service, interaction and engagement—retail brands. By following examples set by successful retail brands, health care providers can devise new ways to better engage current patient populations and expand their reach to new demographics. Realize that people do have other choices.

Retail 154

Retail Customer Base Strategy Rewards Programs 154

CSM Magazine

APRIL 3, 2025

Transforming Customer Engagement with NFTs and Loyalty Programs Web3 platforms are leveraging non-fungible tokens (NFTs) and blockchain-based loyalty programs to reimagine customer engagement strategies: Dynamic Rewards : Traditional loyalty programs are static, often requiring customers to accrue points that may have limited value.

Customer Experience 52

Customer Experience Loyalty Programs Government Gamification 52

TechSee

SEPTEMBER 29, 2020

Contact center leadership must think strategically and find sustainable call center cost reduction strategies that do not compromise the quality and efficiency of the brand’s service. However, these drastic measures are usually short term as they negatively affect CX and employee morale. Reduce second-time calls with better FCR.

Call Center 196

Call Center Self Service Strategy Contact Center 196

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. The way businesses reach customers is being updated with the help of AI, more engaging games, and new technology. This affects everyone.

Loyalty 52

Loyalty Trends Strategy Loyalty Programs 52

Retently

AUGUST 15, 2024

Key Takeaways CSAT surveys focus on a customer’s immediate feelings about a specific interaction (such as, after a ticket is resolved) or experience with your brand (like, how smoothly a delivery was handled). As a matter of fact, there are about twice as many CSAT tools than NPS available, particularly for brands. Let’s get started!

Ecommerce 106

Ecommerce Retail Software Brands 106

Calabrio

OCTOBER 15, 2019

We’re all about our customers, and we judge ourselves by our ability to add tangible business value to their contact centers around the world, from easily managing soaring inbound volumes across multiple communication channels to leveraging new levels of customer experience intelligence to drive deeper engagement with customers.

Contact Center 40

Contact Center Self Service Gamification Analytics 40

Optimove

DECEMBER 18, 2024

It draws lessons from Europe’s advanced operators to help LATAM marketers optimize player engagement, improve retention, and ensure relevance through personalized campaigns. Data is highlighted as the cornerstone of competitive advantage.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

Beyond Philosophy

JUNE 11, 2015

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? This example is consistent with some overall gamification trends. Make progress and proficiency, rather than winning, the goal.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

Optimove

FEBRUARY 23, 2025

Customers demand hyper-personalization, real-time engagement, and meaningful experiences across every touchpoint. 1 – The State of CRM Marketing Last year, we described CRM Marketing as an air traffic control system where brands orchestrate millions of customer interactions with precision. But 2024 brought new possibilities.

Multi-Channel 52

Multi-Channel Gamification Self Service CRM 52

Optimove

JULY 29, 2024

Gamification Optimove revolutionizes customer engagement by powering the first AI-Orchestrated Gamification Solution. Optimove seamlessly integrates with gamification leaders Captain Up and Gamanza to unlock the entire customer journey, creating captivating experiences that keep your audience engaged and eager for more.

Gamification 40

Gamification CRM Touchpoint Customer Journeys 40

Optimove

APRIL 27, 2023

By the time you get back to the office, you’ll have spent your entire lunch hour enjoying the fun of app gamification — and with a recent study by App Annie telling us that 70% of the world’s 2,000 largest companies are using gamification in their mobile apps, you won’t be alone. Increased spend?

Gamification 52

Gamification Loyalty Programs Loyalty Study 52

ChurnZero

MARCH 7, 2025

Well-managed communities are proven to increase customer retention, provide valuable product insights, expand brand awareness, and improve overall customer satisfaction. Additionally, 60% have solved a problem through a digital community, and 78% have engaged directly with brands at least once per quarter.

How To 52

How To Roadmap Self Service Gamification 52

rethinkCX

FEBRUARY 23, 2025

Predictive options save time and elevate perceptions of your brands smarts. By mid-2025, 50% of call centers will use gamification to upskill agents, improving retention and CX delivery. Why It Matters Engaged agents perform better. This could reduce call volumes by 25%, freeing agents for complex issues.

Call Center 52

Call Center Self Service Trends Customer Experience 52

Gainsight

MARCH 19, 2025

The belief that it will organically flourish without regular attention can lead to low engagement, misaligned goals, and eventually, an empty digital space. Keep conversations lively, relevant, and responsive, and your members will stay engaged. Increased Brand Loyalty. Active, engaging communities foster loyalty.

Management 52

Management Gamification Customer Retention Loyalty 52

Lithium

OCTOBER 12, 2022

The idea was that if you added some version of gamification and the proper motivation to community users, the digital community would outperform most of its competitors. Gamification floats through various strategies and online communities, but what exactly is gamification in the context of digital communities?

Gamification 52

Gamification Entertainment Video System 52

Optimove

DECEMBER 17, 2024

Whether its a perfectly timed incentive or a relevant seasonal promotion, OptiPromo allows operators to drive genuine engagement while keeping budgets in check, proving that smart generosity in marketing always wins. 5 – Turn Holiday Insights into New Year Wins The holiday rush isnt just about the momentits about the future.

Gamification 52

Gamification Sports Multi-Channel Loyalty 52

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Engage with your followers directly through messages, comments, and posts.

Social Media 98

Social Media Brands Video Entertainment 98

Gainsight

JANUARY 27, 2025

Today, were taking a moment to celebrate the incredible work of Community Managers, who play an essential role in building strong relationships with customers and fostering engagement strategies. Whether its fostering discussions, providing support, or sharing knowledge, our CMs are the backbone of our customer engagement strategy.

Management 59

Management Gamification Strategy Leadership 59

Michelli Experience

JANUARY 17, 2017

Game theory obviously plays a role in “gamification” of mobile apps, online contests, or even the creation of buying incentives. In his article Mark identifies three key ways that designers in the video and mobile gaming industry create “gamer engagement”, loyalty, and spend. billion customers. Those 3 areas are: Promotion.

Customer Experience 100

Customer Experience Gamification Banking Sports 100