NetBase

AUGUST 14, 2020

As sports leagues are restarting, there’s a whole new world to sort out not only logistically, but on the business side. Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon. We’ll explore how this looks for each sport, including: Online viewership stats for each league.

Sports 64

Sports Advertising Trends Social Media 64

InMoment XI

OCTOBER 29, 2024

In fact, 64% of loyal customers are more likely to purchase frequently, and 31% are willing to spend more to stay with their brand of choice. Positive experiences compel customers to engage with you again. They also require less marketing effort to keep them engaged compared to new customers. What Is Customer Loyalty?

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

Retently

APRIL 5, 2024

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. Enhancing the In-Store Journey A customer’s journey within a store is like a combo of senses and choices carefully designed to create a lasting impression of your brand.

Retail 78

Retail Engagement Strategy Customer Experience 78

NetBase

MARCH 20, 2020

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? Next Generation AI-powered consumer and marketing intelligence reveals all, including some options for brands to pursue.

Sports 67

Sports Advertising Social Media Entertainment 67

Optimove

AUGUST 1, 2023

With mobile marketing, specifically push notifications for mobile apps and PWAs, sending real-time, contextual messaging is the best way to keep your players engaged; if you caught our CRM Lightning Talk at ICE 2023 , you’ll already know that real-time campaigns have 10x the engagement of their scheduled counterparts.

Engagement 96

Engagement Strategy Marketing Sports 96

Optimove

NOVEMBER 19, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Successful iGaming brands craft moments of excitement that go beyond bonuses. It results in meaningful, personalized experiences that enhance excitement and brand familiarity. This best-of-breed approach doesn’t just enhance engagement—it transforms it.

Gamification 52

Gamification Return on Investment Sports ROI 52

ProProfs Chat

NOVEMBER 19, 2021

At some point in time, we all have answered a poll – Whether it was a question about our ideal election candidate or our favorite beverage brand. To what extent do you agree or disagree with the statement: I found value in using the products from [brand name] ? Have you ever purchased a product/service from [brand name]?

Engagement 98

Engagement Sports Net Promoter Score Effort Score 98

Maru Group

JUNE 18, 2020

Sports – like most industries – is changing. UK fans aren’t as connected with sports, especially football, as they were four months ago. The break in the season and the on-going impact of social distancing measures appears to be having a negative influence on our sporting consumption. Sport is a social game.

Sports 52

Sports Connections Exercises Engagement 52

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Trends Entertainment Contact Center 51

West Monroe

FEBRUARY 13, 2024

About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.

Sports 98

Sports Tourism Entertainment Technology 98

Maru Group

MARCH 16, 2021

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. Other sports are faring far worse.

Sports 52

Sports Innovation Social Media Culture 52

SurveySensum

NOVEMBER 5, 2024

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. In essence, Nike has built a community where fans feel valued and rewarded for being part of the brand. The brand has mastered the art of making online shopping feel personal and tailored.

NPS 52

NPS Loyalty Strategy Loyalty Programs 52

Win the Customer

SEPTEMBER 18, 2018

The same is true in the business of professional sports, a $60 billion-a-year industry where some franchises grow into monster brands. Sales managers in many industries sometimes use sports themes in their coaching -– competitiveness, dedication, strategy execution, etc. Attitude adjustment. Find common ground.

Sports 69

Sports Sales Social Media Consulting 69

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 100

ROI Measurement Brands Net Promoter Score 100

NetBase

APRIL 28, 2020

ESports is an explosive industry and many top brands are paying attention. With live sports cancelled for the foreseeable future, many sports fanatics have turned to these platforms to get their competitive fix. Top gamers enjoy large followings on social media with whom they engage with pretty much daily.

Brands 67

Brands Sports Social Media Banking 67

InMoment XI

OCTOBER 4, 2024

It’s a journey encompassing every point of interaction with your brand, from the initial awareness to leaving an online review. Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. CXM vs CRM: How They Differ?

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Company Social Media Video 99

CSM Magazine

OCTOBER 24, 2024

The Role of Sound in Slot Games: An Overview Sound in slot games serves multiple purposes, each contributing to the overall enhanced player experience: Creating atmosphere and theme; Providing feedback on game events; Enhancing the excitement of wins; Maintaining player engagement during gameplay; Reinforcing brand identity.

Sports 52

Sports Transportation Video Entertainment 52

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports Entertainment Video Multi-Channel 52

InMoment XI

FEBRUARY 15, 2023

The Five Stages of the Continuous Improvement framework: Stage #1: Design Clearly design an experience strategy that aligns with overall company goals and brand promise, driving customer outcomes.

Sports 221

Sports Leadership Lifetime Customer ROI 221

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Engage with your followers directly through messages, comments, and posts.

Social Media 98

Social Media Brands Video Entertainment 98

Optimove

JANUARY 5, 2023

Be it Sports Betting, Casino, Lottery, or Bingo – players are looking for a personalized experience that will delight and engage them. Innovative gaming brands understand that a customer-led approach has to be put at the forefront of their marketing strategy. Casino brands convert 30% more players than Lottery does on average.

CRM 52

CRM Brands Multi-Channel Sports 52

Beyond Philosophy

MAY 8, 2017

Interestingly, those driving the cars painted with a Red Bull logo consistently drove faster and more aggressively than other participants, apparently because of the subconscious cues delivered by the soft drink’s branding and market personality. It can take years to build a brand, but just one wrong tweet to shatter that image.

Brands 141

Brands Customer Experience Advertising Study 141

BirdEye

OCTOBER 5, 2023

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. This guide will uncover what your target audience thinks about your brand. Table of contents What is brand perception?

Examples 64

Examples Measurement Brands How To 64

Optimove

JULY 31, 2024

Listed below are the panelists who joined Erik Holt, Optimove’s VP of Channels: Stanislav Solon , Senior CRM Growth Manager at Betfan, a Polish provider of online sports betting and esports wagering. Lydiane Andry , Senior CRM Manager at Betway, provider of innovative sports entertainment, e-sports, and other gambling products.

Customer Retention 59

Customer Retention Marketing Sports Entertainment 59

Oracle

SEPTEMBER 27, 2019

From market research and original data to visuals, brands use several tools to craft messages to consumers. But too many brands talk at consumers rather than connect with them. To avoid this fate, you can take an approach that makes your brand messaging much more compelling — storytelling. Several brands already do this well.

Engagement 63

Engagement Sports Multi-Channel Return on Investment 63

NetBase

JUNE 5, 2020

Brand advertising budgets continuing to shift towards online and social media. AT&T, HBO Max, Peacock, Hulu and Quibi offer ways for brands to reach more consumers. 52% of all online brand discovery still happens in public social feeds. Sports are for spectators, and with no live audience, creativity became the new sport.

Innovation 73

Innovation Brands Social Media Advertising 73

Experience Investigators by 360Connext

APRIL 27, 2021

Consider what customer-centric brands are doing to earn customer loyalty. Maybe there is great brand marketing before the sale but lackluster customer communications following the purchase. Cultivate an engaging company culture. Only 30% of the American workforce is properly engaged. Don’t stop with just your industry.

Customer Journeys 291

Customer Journeys Customer Experience Culture Sports 291

C Space

JANUARY 18, 2021

The new rules of engagement (according to customers). How did 2020 change the rules of engagement between customers and brands? Over the next 12 weeks, we’ll be sharing what we’ve discovered about the state of the customer, now – and the implications for brands. Here are the five brands to watch to watch in 2021.

Engagement 116

Engagement Apparel Financial Automotive 116

Optimove

JULY 23, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Personalization is critical in the iGaming industry as it empowers operators to boost retention, drive loyalty, and maximize revenue. Opti-X allows brands to create personalized, impactful customer journeys, ensuring lasting relationships and increased engagement.

Self Service 52

Self Service Sports Return on Investment Loyalty 52

Kayako

MARCH 21, 2022

Investments in customer service can boost brand loyalty and revenue growth. One study found that the brands that provide the best customer experiences achieved 17% compound growth between 2010 and 2015. Brands with the most unhappy customers posted a paltry 3% growth over the same period. Sports affiliations are one example.

Customer Service 292

Customer Service Social Media Ecommerce Competitive Advantage 292

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52

Brands Fashion Social Media Retail 52

ProProfs Chat

NOVEMBER 20, 2020

Did you know that engaged employees are 44% more productive as compared to just satisfied workers! Engaged employees are your best assets to grow your business. But, how to measure employee engagement to ensure maximum productivity? But, how to measure employee engagement to ensure maximum productivity?

Employee Engagement 105

Employee Engagement Survey Engagement Effort Score 105

Lumoa

JUNE 26, 2023

Nike, another well-known retail brand, achieved higher annual revenue by investing in multiple channels. Engage buyers at every step 2. Buyers will get a connected brand experience throughout all channels, including physical outlets, e-commerce stores, social media pages, and even through SMS and push notifications.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

Optimove

MARCH 16, 2023

The question that should be on every iGaming operator’s mind is, “How can I get players hyped and engaged more than ever for the mega-sporting event that is March Madness?” These advanced features and capabilities allow brands to deliver personalized, dynamic campaigns in real-time to every player in your database.

Brands 52

Brands Sports Engagement Data 52

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Here’s how. Look Below the Surface.

Engagement 71

Engagement Entertainment Sports Social Media 71

ECXO

JULY 16, 2024

Positive Brand Image: The way employees interact with customers reflects directly on the brand. A team that is energetic, enthusiastic, and genuinely interested in customer satisfaction enhances the brand’s image. This focus on sleep has contributed to his longevity and sustained high performance in the sport.

Customer Experience 337

Customer Experience Policies Culture Innovation 337