InMoment XI

DECEMBER 5, 2024

Competitive edge over financial institutions as a result of consistently high member satisfaction leading to positive brand image. This report examines in great detail the reviews and ratings data of today’s top financial service brands. References The Financial Brand. How Much Do Online Reviews Matter to Banking Decisions?

Management 195

Management Social Media Financial Banking 195

C3Centricity

JULY 8, 2020

We have gone from information to entertainment, from push to pull, and from “ours” to “theirs.” Checking a website is often the first step a customer makes when they are interested in a brand or manufacturer. Full details of your products, brands and services. 9 Essentials of a Customer Centric Website.

Engagement 279

Engagement Entertainment Customer Centricity Social Media 279

C3Centricity

NOVEMBER 4, 2019

Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. And with few exceptions, they prioritised thoughts about themselves and their brands, and rarely took their customers’ perspective.

Customer Centricity 179

Customer Centricity Brands Advertising Consumers 179

C3Centricity

MARCH 12, 2024

A study by Epsilon found that 80% of consumers are more likely to purchase a brand that provides personalized experiences. It’s about creating content that solves problems, educates, and entertains your target audience, thereby building trust and establishing your brand as an authority in your field.

Customer Engagement 296

Customer Engagement Engagement Competitive Advantage Entertainment 296

Kristina Evey

NOVEMBER 29, 2017

Consider the successful consistency in the branding experience of McDonald’s. While the resort itself was beautiful in design… we were shocked when we entered the entertainment venue. This is where branding is also impacted. However… we soon began to notice things that left us confused. why did ours?

Brands 149

Brands Customer Experience Entertainment Hotels 149

Alida

SEPTEMBER 21, 2023

Having your own community will generate more accurate results when measuring resonance: You can do it in house and generate higher quality data.

Measurement 245

Measurement Brands How To Data 245

Alida

OCTOBER 4, 2016

In particular, insight communities —private, online communities made up of carefully selected groups of customers who develop long-term relationships with brands—are now used by hundreds of customer-centric global brands. Gratitude requires brands to show appreciation for community members. Engagement, not entertainment.

Engagement 250

Engagement Strategy Entertainment Exercises 250

ECXO

APRIL 10, 2024

The undeniable correlation between Quantum Physics and CX Apart from the entertaining analogies I have described between quantum physics and customer experience, there is a direct connection. When customers associate high-frequency emotions with a brand, they are more likely to have a positive experience and vice versa.

Connections 334

Connections Customer Experience Social Media Analysis 334

InMoment XI

OCTOBER 31, 2024

Your call center plays a huge role in your brand reputation. Net Promoter Score (NPS) If a customer is loyal to your brand, they have likely had a positive experience with your call center, too. If the agent can process her request and send a replacement by the time the first call ends, Jane is likely to feel better about the brand.

Call Center 195

Call Center Metrics Self Service Effort Score 195

Storyminers

AUGUST 20, 2020

More importantly, how do you turn your brand into a story? Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. If your brand comes across as a David, you will be cheered in the marketplace. It’s remarkably sticky.

Retail 264

Retail Entertainment Sports Comparison 264

InMoment XI

APRIL 6, 2017

Customer experience experts from Reliant, Wells Fargo, Intel and more will share best practices and exciting innovations to improve the way customers interact with brands, products and employees. Caesars Entertainment VP Total Service Terry Byrnes and. View Article

Culture 136

Culture Sales Entertainment Innovation 136

ShepHyken

OCTOBER 20, 2024

How much of your business strategy is about funniness—not just entertainment, but customer experiences made joyful by design? But for the right company or brand, this can work well. In a competitive marketplace, this hyper-tailored approach to marketing is the key to creating and keeping customers who love your brand.

Customer Service 76

Customer Service Customer Centricity Entertainment Airlines 76

ijgolding

NOVEMBER 8, 2016

I thought football was enjoyed (or endured) by all as a form of entertainment. Interestingly – and a core reason for writing this article – most sports clubs, Orient included, are no longer just institutions that solely exist for the purpose of entertaining (or disappointing in the case of Orient!).

Sports 237

Sports Entertainment Airlines Customer Base 237

SurveySensum

NOVEMBER 1, 2024

Loyalty is a brand.” — Shep Hyken. Brands that excel in cultivating loyalty experience 2.5X Well, brand loyalty goes beyond simple recognition of your products; it’s about the profound trust and emotional connection customers have with your brand. What is Brand Loyalty? Why Brand Loyalty Matters?

Loyalty 52

Loyalty Customer relationships Brands Sales 52

ijgolding

SEPTEMBER 24, 2014

I have already subjected two heavyweight brands in the industry to my Customer Experience Review process – you can read how British Airways and Ryanair fared should you be interested in doing so! Firstly the entertainment system – both airlines have them – the entertainment on them is almost identical.

Customer Experience 246

Customer Experience Airlines Travel Entertainment 246

ShepHyken

NOVEMBER 3, 2024

Operationalize by Zeisler Consulting (Zeisler Consulting) If you’re wondering what CX really is, leave it to a marketer of course to put it succinctly and easily: CX is all about operationalizing your Brand Promise. The author writes in a very conversational style that, while entertaining, makes some great points.

Customer Service 69

Customer Service Loyalty Programs Entertainment Loyalty 69

C3Centricity

OCTOBER 22, 2020

According to MarketingCharts.com, shoppers now believe that their data benefits companies and brands more than it does themselves. In the Janrain report “Brand Trust Survey” 48% of US internet users try to buy exclusively from companies they trust to protect their personal data. Source: MarketingCharts.com.

Retail 357

Retail Advertising Course Survey 357

Experience Investigators by 360Connext

APRIL 30, 2024

Let’s embark on an insightful exploration of CX in the live entertainment industry. Get ready to discover how to stand out in a sea of entertainment options and ensure that your customers are embarking on an experience that resonates with your brand’s unique story even before the moment tickets are purchased.

Customer Journeys 143

Customer Journeys Entertainment Touchpoint Resources 143

InMoment XI

APRIL 6, 2017

Customer experience experts from Reliant, Wells Fargo, Intel and more will share best practices and exciting innovations to improve the way customers interact with brands, products and employees. Caesars Entertainment VP Total Service Terry Byrnes and. View Article.

Culture 150

Culture Sales Entertainment Innovation 150

Blake Morgan

DECEMBER 2, 2022

Technology-free experiences buck the trend that brands don’t seem to exist if they aren’t constantly shared on social media—which could be a risky move, but customers feel they have experienced something unique and exclusive. Instead of sharing with the masses, they share the experience via word of mouth, which grows the brand.

Brands 105

Brands Social Media Transportation Entertainment 105

NICE inContact

JUNE 28, 2019

Wouldn’t it be great if there was one single, relatively simple thing brands could do to motivate customers to stay loyal and spend more over the long-term? There is a way that brands can encourage loyalty with demonstrable results: Make customers feel good — again and again. What emotions can brands inspire?

Self Service 168

Self Service Contact Center Entertainment Call Center 168

Experience Investigators by 360Connext

APRIL 30, 2015

Just because the customer is not happy in the current situation doesn’t mean they won’t be happy in any situation with your brand. Instead of being brand-obsessed and pointing out why the subscriber is making a mistake by unsubscribing, they respect her enough to know when her mind is made up. Letting customers call the shots.

Brands 110

Brands Retail Consulting Touchpoint 110

GetFeedback

AUGUST 30, 2019

Their site is full of fun and entertaining quiz-style surveys that have broad appeal. They then keep those users there and get them engaged with the brand. Using an exit survey in this way creates a good overall impression of your brand. Buzzfeed is probably the best example of a company that has popularized the use of surveys.

Survey 276

Survey How To Entertainment Customer Satisfaction 276

GetFeedback

JULY 19, 2019

Some are calling CX the new marketing, others are calling it the new brand. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business. It’s one of the calling cards of the brand, typically. We can also agree that customer experience is more important than ever.

ROI 309

ROI How To Touchpoint Hotels 309

Optimove

SEPTEMBER 30, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: From Netflix, sports betting, and online casinos, consumers have countless ways to connect to entertainment at their fingertips. Lotteries can position themselves as a unique and compelling form of entertainment to outshine the competition.

Entertainment 52

Entertainment Strategy Loyalty Programs Social Media 52

Thematic

AUGUST 16, 2022

At a recent Friday team session, Thematic delved into our customers' world by doing a brand survey. For each brand, we gave a score (1-5) and a reason for the score. Here’s what I found: If we go by overall score and sentiment, Thematic’s favorite brand is Marvel. But Marvel's win feels too easy.

Brands 71

Brands Entertainment Social Media Comparison 71

BlueOcean

FEBRUARY 25, 2019

You know your wallet is stuffed with membership cards (roadside assistance, your local gym, and Costco) and your front porch welcomes monthly subscription boxes (Blue Apron, Trunk Club, and Honest Essentials), while your go-to entertainment is no longer cable TV but subscription-based media (Netflix, Hulu, and Amazon Prime.) Let’s chat today.

Customer Experience 290

Customer Experience Effort Score Contact Center Customer Care 290

ijgolding

JUNE 15, 2015

The video served as an extremely powerful lesson of the damage that FAILURE to deliver the experiences that customers EXPECT from a brand can do. Now owned by the Hilton empire, the 5 star residence is an icon best associated with the wonderful city of New York (even though the brand has extended to other cities around the globe).

Hotels 120

Hotels Brands Video Entertainment 120

C3Centricity

JUNE 28, 2018

In the report they mention three changes that CMOs are grappling with in an effort to impact both inside and outside their organisation: How the relationships between brands and customers have changed. How brands can offer the very best customer experience. How brands can become more human and approachable.

Marketing 249

Marketing Brands Analysis ROI 249

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Create entertaining content that will resonate with your followers.

Social Media 98

Social Media Brands Video Entertainment 98

Experience Investigators by 360Connext

OCTOBER 1, 2014

It’s a chance to show your brand at its finest. Speaking of personality, here are a couple unexpected efforts made by brands to inject some personality into typically boring language. They should enlighten, entertain or educate. Why One Bad Customer Interaction Could Haunt Your Brand. Bonus points for personality!

e-support 274

e-support Social Media Consulting Customers 274

BlueOcean

FEBRUARY 22, 2024

We often joke that finding the right strategic partner is a lot like trying to find a romantic partner – it’s the obvious red flags that make the best/worst/most entertaining stories. As entertaining as those stories are, green flags are just as important to be aware of. That’s where the magic happens.

Customer Care 177

Customer Care Entertainment Government Contact Center 177

Uniphore

JUNE 22, 2021

So, we had to make their rants more entertaining. That said, here are five reasons why you should not ignore the rants of your customer service employees: #1 You Can Boost Your NPS With Rockstar Emp loyees According to Forrester, your customers are 10 times more likely to recommend your brand after connecting with a knowledgeable employee.

Call Center 219

Call Center Self Service Social Media Contact Center 219

Kustomer

MARCH 23, 2022

In a crowded marketplace, where consumers are often bombarded with marketing claims made by brands, it can be difficult for them to know who to trust. What is a Brand Ambassador? A brand ambassador is someone who promotes your product or service in their interactions with other people via relevant communication channels.

Brands 95

Brands Social Media Loyalty Omni-Channel 95

ShepHyken

MARCH 11, 2024

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more: How can businesses create experiences that get repeat business and nurture brand loyalty? Top Takeaways Developing an authentic and meaningful bond with customers can lead to repeat customers and long-lasting brand loyalty.

Customer Experience 154

Customer Experience Entertainment Loyalty Customer Centricity 154

C3Centricity

JUNE 28, 2018

In the report they mention three changes that CMOs are grappling with in an effort to impact both inside and outside their organisation: How the relationships between brands and customers have changed. How brands can offer the very best customer experience. How brands can become more human and approachable.

Marketing 229

Marketing Brands Analysis ROI 229

Thematic

OCTOBER 30, 2024

Tracking and examining customer conversations over multiple channels takes time and effort – which is why many top-tier brands and leading organizations are turning to AI-driven voice of customer (VoC) tools to extract insights from customer feedback at scale. What is voice of the customer?

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62