C3Centricity

JUNE 28, 2018

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job? Why is this?

Marketing 249

Marketing Brands Analysis ROI 249

BirdEye

FEBRUARY 5, 2025

Restaurant social media marketing is not just about posting a few pictures of food anymoreits about creating a space where your customers connect, trust, and get inspired to visit. Table of contents Why restaurant social media marketing is important? They use social media to make informed decisions about where to eat.

Social Media 104

Social Media Tips Marketing Video 104

QuestionPro Audience

JANUARY 3, 2017

In order to best accommodate travelers, airlines offer several additional services where travelers can upgrade their seats, access airline exclusive lounges, and purchase in-flight food and entertainment. In-flight entertainment is another service commonly offered by airlines that could be expanded to increase customer loyalty.

Airlines 150

Airlines Loyalty Brands Industry 150

C3Centricity

NOVEMBER 4, 2019

Marketing is an old profession. But w ith the advent of digital in the early 80’s, companies began taking a serious look at their marketing strategies. The reasons are many, but the post “Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?” Brand Building. Source: Accenture.

Customer Centricity 179

Customer Centricity Brands Advertising Consumers 179

C3Centricity

JUNE 28, 2018

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job?

Marketing 229

Marketing Brands Analysis ROI 229

Alida

OCTOBER 4, 2016

In particular, insight communities —private, online communities made up of carefully selected groups of customers who develop long-term relationships with brands—are now used by hundreds of customer-centric global brands. Gratitude requires brands to show appreciation for community members. Engagement, not entertainment.

Engagement 250

Engagement Strategy Entertainment Exercises 250

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. ” Brand management becomes holistic.

Marketing 0

Marketing Multi-Channel Tourism Advertising 0

ShepHyken

OCTOBER 20, 2024

How much of your business strategy is about funniness—not just entertainment, but customer experiences made joyful by design? But for the right company or brand, this can work well. That is the epitome of successful relationship marketing. Unfortunately, very few brands have. How often do your customers giggle?

Customer Service 77

Customer Service Customer Centricity Entertainment Airlines 77

Michelli Experience

JULY 5, 2016

While I have many mentors when it comes to business success, branding, and customer experience delivery, seldom do I look to actors or actresses to give me wisdom in these areas. Recently, however, I was taken aback by the succinct and powerful branding perspective offered by Will Smith. 3 Try to improve lives.

Brands 140

Brands Entertainment Customer Expectations Meeting 140

CSM Magazine

DECEMBER 6, 2024

Now, picture your customers experiencing the same thrill whenever they interact with your brand. Though it might sound far-fetched, this outcome is completely achievable with a marketing gamification consultancy. But what do gamified practices look like in marketing campaigns?

Gamification 52

Gamification Marketing Social Media Entertainment 52

InMoment XI

OCTOBER 31, 2024

Your call center plays a huge role in your brand reputation. Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email.

Call Center 195

Call Center Metrics Self Service Effort Score 195

Storyminers

AUGUST 20, 2020

More importantly, how do you turn your brand into a story? Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. If your brand comes across as a David, you will be cheered in the marketplace. It’s remarkably sticky.

Retail 264

Retail Entertainment Sports Comparison 264

ECXO

APRIL 10, 2024

This could involve innovative approaches to product design, unique marketing strategies, or exceptional customer service that exceeds customer expectations. This quantum-inspired approach can lead to stronger customer relationships, increased loyalty, and a competitive edge in the market.

Connections 334

Connections Customer Experience Social Media Analysis 334

ShepHyken

NOVEMBER 3, 2024

Operationalize by Zeisler Consulting (Zeisler Consulting) If you’re wondering what CX really is, leave it to a marketer of course to put it succinctly and easily: CX is all about operationalizing your Brand Promise. My Comment: Here’s an interesting article about the link between CX and marketing.

Customer Service 70

Customer Service Loyalty Programs Entertainment Loyalty 70

GetFeedback

AUGUST 30, 2019

Their site is full of fun and entertaining quiz-style surveys that have broad appeal. Quizzes work brilliantly for social media marketing. They then keep those users there and get them engaged with the brand. A quiz, or in our case a survey, can also be used for market research. Conclusion.

Survey 276

Survey How To Entertainment Customer Satisfaction 276

SmartMessage Blog

JANUARY 21, 2025

As we step into 2025, the marketing landscape is undergoing transformative changes, presenting businesses with both unprecedented opportunities and significant challenges. To remain competitive, organizations must adapt swiftly to evolving trends and technologies that are redefining how brands connect with their audiences.

Trends 40

Trends Marketing Entertainment Video 40

BirdEye

JANUARY 24, 2025

Today’s digital world makes social media marketing for hotels essential to their growth strategy. Bottom Line Up Front Successful hotel marketing isn't just about showing up. 10 actionable social media strategies to elevate your hotels online marketing Want your hotel to stand out?

Social Media 52

Social Media Hotels Strategy Marketing 52

GetFeedback

JULY 19, 2019

Some are calling CX the new marketing, others are calling it the new brand. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business. It’s one of the calling cards of the brand, typically. We can also agree that customer experience is more important than ever.

ROI 309

ROI How To Touchpoint Hotels 309

C3Centricity

OCTOBER 22, 2020

According to MarketingCharts.com, shoppers now believe that their data benefits companies and brands more than it does themselves. In the Janrain report “Brand Trust Survey” 48% of US internet users try to buy exclusively from companies they trust to protect their personal data. Source: MarketingCharts.com.

Retail 357

Retail Advertising Course Survey 357

SurveySensum

NOVEMBER 1, 2024

Loyalty is a brand.” — Shep Hyken. Brands that excel in cultivating loyalty experience 2.5X Well, brand loyalty goes beyond simple recognition of your products; it’s about the profound trust and emotional connection customers have with your brand. What is Brand Loyalty? Why Brand Loyalty Matters?

Loyalty 52

Loyalty Customer relationships Brands Sales 52

Beyond Philosophy

OCTOBER 4, 2019

Some people confuse marketing and advertising. They are not, but advertising and its related communication is a crucial part of what marketing does. It is where you make your brand promise, aka your value proposition. I spent several years working in marketing. The question is, which is the right goal for your brand?

Communication 25

Communication Marketing Advertising Conference 25

BirdEye

MARCH 28, 2025

In 2025, real estate social media marketing is no longer optionalit’s essential. The real estate industry thrives on visual content and engagement, making social media sites like Instagram, TikTok, Facebook, LinkedIn, and YouTube the perfect tools for showcasing property listings, sharing market trends, and industry insights.

Social Media 52

Social Media Marketing How To Video 52

BlueOcean

FEBRUARY 25, 2019

You know your wallet is stuffed with membership cards (roadside assistance, your local gym, and Costco) and your front porch welcomes monthly subscription boxes (Blue Apron, Trunk Club, and Honest Essentials), while your go-to entertainment is no longer cable TV but subscription-based media (Netflix, Hulu, and Amazon Prime.) Let’s chat today.

Customer Experience 290

Customer Experience Effort Score Contact Center Customer Care 290

Lumoa

JANUARY 3, 2023

In this video, Carlos imparts his knowledge gained through extensive experience in market research and product/service design – giving you all the tips needed for successful survey creation! Designing surveys is an important part of market research, and it requires a great deal of thought and care. Survey Design Best Practices.

Survey 369

Survey Metrics NPS Effort Score 369

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Optimove

NOVEMBER 15, 2022

As ever-increasing numbers of this generation complete higher education and take their first steps into the workforce, mobile marketers without a robust Gen Z-focused strategy won’t make it. In marketing it’s always a good idea to start with the customer and personalize every possible touchpoint. Tip #1: Make it personal. Even better?

Tips 105

Tips Gamification Engagement Marketing 105

Experience Investigators by 360Connext

APRIL 30, 2015

Just because the customer is not happy in the current situation doesn’t mean they won’t be happy in any situation with your brand. Instead of being brand-obsessed and pointing out why the subscriber is making a mistake by unsubscribing, they respect her enough to know when her mind is made up. Letting customers call the shots.

Brands 110

Brands Retail Consulting Touchpoint 110

Experience Investigators by 360Connext

OCTOBER 8, 2024

We also have fun comparing everyday items like the cult-favorite Scrub Daddy to traditional brands, showing how consumer culture influences even the most mundane products. Exploring beyond the aisles, we touch on how technology is redefining the art world and reshaping luxury preferences. Sotheby’s Has Even Bigger Problems.

Entertainment 143

Entertainment Retail Banking Trends 143

BirdEye

JULY 14, 2022

When done correctly, viral marketing can seriously help your business. A quick video with the right content in front of the right audience could be your most successful marketing campaign yet. In this article, we’ll tell you everything you need to know about viral marketing and how it can help scale your business.

Marketing 19

Marketing Social Media Video Advertising 19

Optimove

SEPTEMBER 30, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: From Netflix, sports betting, and online casinos, consumers have countless ways to connect to entertainment at their fingertips. Lotteries can position themselves as a unique and compelling form of entertainment to outshine the competition.

Entertainment 52

Entertainment Strategy Loyalty Programs Social Media 52

Thematic

OCTOBER 30, 2024

Tracking and examining customer conversations over multiple channels takes time and effort – which is why many top-tier brands and leading organizations are turning to AI-driven voice of customer (VoC) tools to extract insights from customer feedback at scale. What is voice of the customer?

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

GetFeedback

JANUARY 21, 2020

Artificial Intelligence has already been making an impression on the business industry with data collection for marketing and changing how people interreact with IT. An exciting aspect of AI and one that has caused a lot of controversy about the continued development is the area of personalized content and marketing. About the Author.

How To 195

How To Self Service Chatbots e-support 195

BirdEye

MAY 10, 2023

That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Table of contents What is a marketing strategy? Content marketing Attract potential clients and generate revenue with high-value content.

Examples 98

Examples Strategy Tips Marketing 98

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

Hospitality 195

Hospitality Call Center Retail NPS 195

Experience Investigators by 360Connext

OCTOBER 1, 2014

It’s a chance to show your brand at its finest. Speaking of personality, here are a couple unexpected efforts made by brands to inject some personality into typically boring language. They should enlighten, entertain or educate. Why One Bad Customer Interaction Could Haunt Your Brand. Bonus points for personality!

e-support 274

e-support Social Media Consulting Customers 274

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

C3Centricity

MARCH 15, 2018

Two-thirds of consumers say they’re likely to switch brands if they’re treated like a number instead of an individual. New Data-Sharing Attitudes Spark Next Era of Marketing Personalization. Customers Still Value Human Connections in a Tech-Driven World. 63% of millennial consumers agree they’re.

Data 312

Data Retail Analysis Analytics 312