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How Understanding Shoppers Can Save Retail

C3Centricity

According to MarketingCharts.com, shoppers now believe that their data benefits companies and brands more than it does themselves. In the Janrain report “Brand Trust Survey” 48% of US internet users try to buy exclusively from companies they trust to protect their personal data. Source: MarketingCharts.com.

Retail 303
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The Complete Retail Customer Experience Guide

InMoment XI

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 195
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Gen Z Rely on the Internet Primarily for Social Media and Entertainment

CSM Magazine

Unlike their predecessors, who use the internet mainly to source information, the research found that 86 percent of Gen Z rely on the internet primarily for social media and entertainment, demonstrating a marked shift from “inform me” to “entertain me.” For them, there is no “online” or “internet.”

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Brand Move Roundup – April 17, 2020

C Space

The Brand Move Roundup – April 17, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. They have just launched a new service: online experiences.

Brands 52
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How Airlines Use NPS to Improve Their Customer Satisfaction Ratings

Retently

The proportion of respondents categorized as Promoters, Passives or Detractors for each brand. By mapping their strategies with customer emotions, a brand can eliminate all guesswork and get a clear perspective of what matters the most and what matters the least. For instance, despite flying 16.1

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A Preview of Retail Innovation in 2020

Oracle

Retail innovation is constantly evolving, from established brands testing new customer experiences to the changing face of service delivery. As customers expect more engaging experiences with brands, that’s turning physical retail locations into another opportunity to deliver those experiences. Pop up stores.

Retail 76
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Website findability: How autocomplete and semantic search affect the customer experience  

Inbenta

are great entertainment if you’re not in a rush or are in the mood for some free laughs. How might inaccurate or irrelevant results affect your experience? Semantic search can help overcome corporate or industry jargon to close the communications gap between your customers and your brand. Suggestions like “How do I….take