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Do you have a lazy brain? Why is this relevant for CX?

ECXO

Representativeness Heuristic: This involves judging the probability of an event based on how similar it is to a prototype or stereotype. For example, if you’re choosing between two brands and only recognize one, you might assume the recognized brand is better. Highlight different products or services each time.

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Reduce Customer Churn: 5 Ways to Understand At-Risk Customers

Experience Investigators by 360Connext

The relationship between a brand and its customers is like any other relationship. Those are important parts of the customer journey, but the overlooked opportunities may lie in the customers who are drifting away from the brand due to neglect. These are customers who are not happy or just “meh” about what your brand does for them.

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From Onboarding to Excellence: Your Contact Center Training Guide for 2025

Calabrio

It demands a strategic investment in your frontline agentsthe human voice of your brand. In-Depth Product and Service Knowledge As representatives of your brand, agents are expected to be experts. Business Acumen & Brand Ambassadorship Agents represent your company with every interaction.

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Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing

Optimove

From gamification and AI-driven personalization to unlocking the full potential of Optimoves platform, attendees walked away with the tools and strategies to future-proof their marketing and embrace Positionless execution. This session explored how to turn passive browsing into active engagement with predictive content recommendations.

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7 Best Practices for Creating Customer Loyalty in Retail

Optimove

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. Read more about AI-orchestrated gamification here.

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Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting 

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

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Subscription Models & CX: How to Keep Customers Engaged

rethinkCX

With customer expectations rising , brands must leverage personalization, AI, and proactive support to maintain loyalty and reduce churn. Personalization Increases Engagement Consumers expect tailored experiences, with 80% more likely to do business with a brand that offers personalized interactions (Epsilon).