Experience Investigators by 360Connext

AUGUST 23, 2018

Customer journey maps should highlight where empathy is critical to the emotional path your customers take with your brand. But, customers interact in big ways and small with your brand. “Our customers LOVE our loyalty program.” Many maps highlight the big ways of delight and disappointment.

Customer Journeys 151

Customer Journeys Touchpoint Loyalty Programs Contact Center 151

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

Alida

MARCH 27, 2018

At Customers for Life, a recent Vision Critical event in Hong Kong, we immediately felt the grandeur, magnificent presence and ambience of the flagship Mandarin Oriental (MO) hotel in Central Hong Kong as soon as we stepped in. Here are some key takeaways from this exclusive event. From big data to insight. Join the movement.

Brands 124

Brands Hotels Rewards Programs Insurance 124

ShepHyken

OCTOBER 20, 2024

But for the right company or brand, this can work well. That’s a pretty serious mission, but they have plenty of fun events to raise funds for that serious and important cause. In a competitive marketplace, this hyper-tailored approach to marketing is the key to creating and keeping customers who love your brand.

Customer Service 76

Customer Service Customer Centricity Entertainment Airlines 76

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 72

Loyalty Programs Loyalty Omni-Channel Advertising 72

CSM Magazine

NOVEMBER 6, 2024

Many brands now offer low-cost franchise opportunities for veterans , making it easier for them to enter the business world without a heavy upfront investment. This approach allows them to build a business that benefits from both brand recognition and personal connections. Customers want to know what to expect each time they visit.

Customer Service 52

Customer Service Loyalty Programs Self Service CRM 52

CSM Magazine

FEBRUARY 6, 2025

Why Personalized Merchandise Matters for Customer Loyalty Adds a Personal Touch Personalized merchandise resonates on an emotional level. Customers appreciate when brands go beyond generic offerings and provide something tailored just for them. Receiving a product designed just for them becomes a positive memory linked to your brand.

Loyalty 52

Loyalty Loyalty Programs Social Media Brands 52

BirdEye

FEBRUARY 5, 2025

A carefully curated Facebook Business Page can also effectively showcase your brands story and offerings. Real-time connection builds loyalty: Use direct messages to engage with customers, respond to queries, and create a strong connection with your desired audience. A must for casual and fine dining restaurants alike.

Social Media 104

Social Media Tips Marketing Video 104

InMoment XI

OCTOBER 3, 2024

Customer retention is important because the longer a customer stays with your brand, the higher their average purchase is. Implement Loyalty Programs Implementing a loyalty program can be one of the most effective customer retention strategies that your organization invests in.

Customer Retention 195

Customer Retention Strategy Guest Experience Loyalty Programs 195

Joe Rawlinson

NOVEMBER 3, 2024

This further boosts customer loyalty and encourages repeat purchases. This is especially beneficial for high-traffic retail stores or promotional events. Seamless Loyalty Program Integration The use of OCR technology simplifies the enrollment process for loyalty campaigns.

Innovation 78

Innovation Customer Service Multi-Channel Loyalty Programs 78

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

Optimove

MARCH 12, 2025

Create and Maintain a Strong Loyalty Program A well-structured loyalty program can boost early sales by offering redeemable points and member-exclusive discounts and especially granting early access to sales throughout the year. It encourages repeat purchases and strengthens customer relationships. #2.

Retail 52

Retail Sales Strategy Marketing 52

GetFeedback

JANUARY 28, 2020

Don’t fret because, in this article, you will be able to understand how brands are using social media to connect and retain customers. Implementing proper customer retention strategies can help you build solid relationships with customers who can also become your brand ambassadors. So let’s get started. What is customer retention?

Social Media 322

Social Media Customer Retention Strategy Video 322

Comm100

OCTOBER 8, 2016

Branding and Design Techniques. Not only does your website need to display a brand that your customers know and trust, but it also needs to be designed to capture visitor data and contact information. To do this, make sure that you’re communicating a consistent brand that truly speaks to your customers’ values.

Customer Retention 154

Customer Retention Loyalty Strategy Loyalty Programs 154

BirdEye

DECEMBER 28, 2024

Build brand awareness The goal is not to convert diners at every Google search. However, consistently appearing at the top of local rankings boosts brand recall and awareness, eventually leading to a higher lead conversion rate. Include a blog section for sharing restaurant news, events, and culinary content.

Tips 97

Tips Social Media Chatbots System 97

Optimove

OCTOBER 8, 2020

For example, a marketer can determine that a loyalty program member who arrives at the brand’s eCommerce site will be greeted with a special offer, while everyone else sees nothing. One that does not occur as a result of an event taken by a specific customer. Universal Events. the universal event occurred).

Marketing 72

Marketing Ecommerce Loyalty Programs Brands 72

Oracle

FEBRUARY 14, 2020

Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. To retain loyal consumers, and attract consumers with similar buying habits, brands are tasked with rethinking the way that they interact with their consumers.

Loyalty 79

Loyalty Brands Customer Journeys Loyalty Programs 79

Optimove

DECEMBER 18, 2024

Omnichannel Loyalty Programs: Reward players for activity across all channels, whether placing bets online or in physical betting shops. Lessons for LATAM Operators: Predictive Send Times: Analyze data to identify the optimal time of day or week to send promotions, such as pre-game offers for key sporting events.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

rethinkCX

FEBRUARY 17, 2025

With customer expectations rising , brands must leverage personalization, AI, and proactive support to maintain loyalty and reduce churn. Personalization Increases Engagement Consumers expect tailored experiences, with 80% more likely to do business with a brand that offers personalized interactions (Epsilon).

Gamification 52

Gamification Engagement Customer Engagement e-support 52

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omni-Channel Advertising 49

SurveySensum

AUGUST 4, 2023

And by delivering personalized customer loyalty programs, retailers can deliver a great customer experience in retail. According to Fortune Business Insights , the global loyalty management market size was valued at $5.29 That’s why brands are getting creative with their customer loyalty programs in the retail industry.

Loyalty Programs 52

Loyalty Programs Retail Loyalty Feedback 52

Happy or Not

DECEMBER 17, 2024

Creating a winning voice of the customer (VoC) program is crucial for businesses that wish to thrive in today’s competitive landscape. This guide will cover seven essential steps to build a VoC program that improves customer experience, drives brand loyalty, and increases retention.

Loyalty Programs 36

Loyalty Programs Social Media Net Promoter Score Effort Score 36

Optimove

FEBRUARY 12, 2025

The Big Picture: Post-holiday customer retention strategies go beyond driving immediate salestheyre about fostering long-term relationships and building brand loyalty. By crafting specific journeys for one-time customers, brands can increase the likelihood of turning them into loyal, repeat shoppers. #

Customer Retention 52

Customer Retention Strategy Loyalty Programs eBook 52

PeopleMetrics

APRIL 10, 2017

You’re selling your brand, and for customers to become promoters, they need to love your brand. When you interact with customers and show them that you value their opinions, your customers will think and speak positively about your brand. Hold Events. They’re also an easy way to keep your brand on your customers’ minds.

How To 102

How To Social Media Loyalty Programs Infographics 102

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Promote content created by your followers with branded hashtags.

Social Media 98

Social Media Brands Video Entertainment 98

BirdEye

APRIL 28, 2023

Social media marketing Consumers generally prefer to choose brands they trust and can obtain reliable information about online. In fact, 75% of online users take to social media to research a brand or product. You can also create ads to drive brand awareness and generate leads.

Insurance 98

Insurance Strategy Marketing Social Media 98

Think Customers

JANUARY 17, 2025

There was little discussion about AI as a technology at the event, which marked a change from recent years. Instead, conversations focused on how brands are using AI and putting its insights to work. And some were already looking beyond AI and trying to gauge what the next big thing in retail technology might be.

Report 52

Report Data Retail Social Media 52

CSM Magazine

SEPTEMBER 18, 2018

A packed hall is a good sign for an event hosting provider, because spectators constitute a major revenue opportunity for them. According to Juniper Research , global mobile and wearable-device ticket sales are expected to reach $14 billion this year, making up 54% of total digital purchases for events and transportation.

Loyalty Programs 56

Loyalty Programs Transportation B2C Sports 56

ShepHyken

AUGUST 11, 2024

Conversely, organizations cannot afford to get CX wrong, as dissatisfaction can result in diminishing brand value, lost revenue, and customer churn. My Comment: A good loyalty program helps drive repeat business and, according to the author of the article, is a good strategy for referrals and recommendations. But there’s more.

Self Service 85

Self Service Customer Service Loyalty Programs Travel 85

CSM Magazine

OCTOBER 21, 2024

Music that matches the pace of your brand (so maybe skip the techno at 10 a.m. Technology: Your Wingman, Not the Main Event Technology can enhance the experience, but it shouldn’t be the experience. User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet.

Retail 52

Retail Engagement Customer Experience Tips 52

Retently

OCTOBER 23, 2024

To truly grasp their audience’s needs and preferences at each stage of the journey, brands often rely on surveys as their go-to tool. Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction.

Ecommerce 109

Ecommerce Survey Retail NPS 109

Lumoa

NOVEMBER 21, 2023

It helps Starbucks to personalize their communications, marketing, loyalty programs, and even keep a tab of in-store inventory. The big brands that had jumped into it much earlier are already reaping the benefits. Lumoa helps you to do it more methodically and fast by creating events. And this was just one example.

Analysis 195

Analysis Feedback Social Media Chatbots 195

Michelli Experience

NOVEMBER 8, 2017

Cheryl also cites research on how customers want loyalty programs to reflect a brand’s gratitude: A study by Kitewheel shows three-quarters of consumers believe loyalty programs are ways for brands to show their loyalty to consumers. Personal Benefits.

Customer Experience 113

Customer Experience Loyalty Programs Loyalty Consulting 113

Experience Investigators by 360Connext

AUGUST 23, 2018

Customer journey maps should highlight where empathy is critical to the emotional path your customers take with your brand. But, customers interact in big ways and small with your brand. “Our customers LOVE our loyalty program.” Many maps highlight the big ways of delight and disappointment.

Customer Journeys 110

Customer Journeys Touchpoint Loyalty Programs Contact Center 110

Optimove

JUNE 22, 2023

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

Customer Engagement 98

Customer Engagement Technology Engagement Loyalty Programs 98

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Relationship marketing focuses on growing a business by building brand loyalty, improving customer retention, and, ultimately, increasing customer referrals.

Examples 98

Examples Strategy Marketing Social Media 98

ECXO

JANUARY 30, 2024

For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. They may also be more inclined to recommend the brand to others, further increasing the company’s customer base. This is what the famous NPS attempts to measure.

Rewards Programs 156

Rewards Programs Loyalty Brands Connections 156