Don’t Exhibit at Your Next Event Before Using this Research Hack
QuestionPro Audience
APRIL 16, 2018
Having said that, market research tends to get overlooked in the event space. All too often, brands get lulled into the “we’ve always done it this way” mentality when it comes to the annual exhibition. It’s time to dust off the usual signage, call an event provider for a booth, and send out the team with product samples.
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