Retently

NOVEMBER 27, 2024

Analyzing Market Trends and Customer Behavior 2. Leveraging Social Media and Influencer Marketing 8. With the industry growing at lightning speed, brands face a golden opportunity to scale like never before – but it’s not as simple as setting up a website and waiting for sales to roll in. Personalizing the Customer Journey 3.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

Alida

JUNE 5, 2017

Reporting to the president, the CDO took charge of all products and services across Nike.com, Nike+ as well the brand’s other digital platforms. They need to understand marketing, strategy, e-commerce and IT. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec. A tech background helps.

Fashion 154

Fashion Retail Innovation Consumers 154

Retently

NOVEMBER 13, 2024

One of the most innovative ways brands are leveling up their CX is through Virtual Fitting Rooms (VFRs). In this article, we’ll explore how Virtual Fitting Rooms benefit customers and brands, from boosting customer confidence and reducing returns to increasing sales and loyalty. In 2024, this market is expected to be worth $5.71

Ecommerce 144

Ecommerce Retail Social Media Technology 144

InMoment XI

JANUARY 27, 2025

The truth is, customers calling your call center dont just have an issue they want you to resolvethey have a relationship with your brand that matters enough to them to raise that issue. For that customer, your brand isnt just another apparel warehouseyoure their fashion consultant, style authority, and default choice for wardrobe-building.

Call Center 195

Call Center Contact Center Effort Score Social Media 195

InMoment XI

MAY 31, 2022

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off. The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship. Gather a Cross-Functional Team. Plot Touchpoints.

Customer Journeys 396

Customer Journeys Examples Net Promoter Score Touchpoint 396

Helen Dewdney

JULY 29, 2022

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. This is a mis-leading marketing tactic that works by appealing to consumers wanting to shop in an environmentally sound way.

Fashion 88

Fashion Industry Consumers Tips 88

Experience Investigators by 360Connext

DECEMBER 15, 2014

” These might not actually be their brand advocates , or even those who take the time to express any appreciation for good service. Word of mouth can have a huge impact on a brand’s image, thanks to social media, so disappointing one customer from the 99% can result in consequences these brands might be prepared for.

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

InMoment XI

OCTOBER 31, 2024

Your call center plays a huge role in your brand reputation. Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email.

Call Center 195

Call Center Metrics Self Service Effort Score 195

Optimove

MARCH 12, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Retailers must implement strategic marketing efforts to drive early sales and maintain long-term success. Focus on Local Marketing Targeting local customers can strengthen community engagement and drive sales.

Retail 52

Retail Sales Strategy Marketing 52

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. How to Market Across Generations During a Pandemic. Avoid stereotypes and assumptions. Have you found it yet?

Marketing 97

Marketing Brands Tips Financial 97

Helpware

SEPTEMBER 5, 2023

Successful luxury brand companies have come to understand that the days of the high-street store being the only retail outlet are over. Online shopping has now found a firm footing in this market, but the luxury brand customer expects the same level of attention and convenience either way.

Fashion 87

Fashion Brands Customer Service Retail 87

Zeisler Consulting

JANUARY 14, 2025

How will AI affect marketing? These improvements are streamlining and making more pleasant (or at least more efficient) their interactions with our brands when they need help. Think about it: If you have an old-fashioned (on-shore, lets go for broke!) Surely itll be a glowing review. How will AI affect sales?

Contact Center 93

Contact Center Fashion Resources System 93

Optimove

MARCH 17, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Retailers have a lot to learn from iGaming marketers, who excel at real-time, data-driven engagement. If adopted correctly, iGaming’s mastery of real-time marketing could revolutionize retail customer journeys and experiences.

Retail 52

Retail Marketing Multi-Channel Return on Investment 52

C3Centricity

SEPTEMBER 14, 2020

Personally, I’m happy to order my usual brands online and have them delivered, especially when they’re cumbersome, like pet food, drinks, tinned and paper products. Several home improvement brands and stores are already offering apps which allow customers to see their potential purchases in their homes. Am I being naive?

Retail 299

Retail Apparel Trends Transportation 299

Storyminers

JULY 29, 2016

So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . Too many companies focus on acquisition, investing way more in marketing and sales than on improving the customer experience. Shep Hyken.

B2C 124

B2C Customer Retention Brands Strategy 124

InMoment XI

APRIL 26, 2022

Paper surveys are sometimes looked at as old fashioned, but they do still reach an audience that can’t access many other forms of surveying. Telephone surveys are another more old fashioned method of surveying that has been around since landlines. Paper Surveys. Mail Surveys. Telephone Surveys. Aren’t there easier ways?

Survey 195

Survey Customer Experience Fashion Groups 195

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

ClearAction

AUGUST 19, 2020

Old-fashioned thinking for customer experience indexes is to jump on the bandwagon of what everyone is doing. Assumes recommendations are for your brand only. Most meaningful for marketing / sales. Most meaningful for marketing / sales. Closing the brand-customer gap (marketing/sales promises = ops delivery).

Customer Experience 174

Customer Experience Fashion Communication Customers 174

Optimove

AUGUST 26, 2021

Sounds like some fashion brand’s motto? One thing’s for sure – when talking about customers, it’s a horrible strategy for brands, even for the wealthiest amongst them. But, as evident as it may sound, too many brands still do not do CRM/Relationship Marketing well enough, not to mention those that deprioritize it intentionally.

Brands 98

Brands Fashion CRM ROI 98

NetBase

AUGUST 3, 2020

They can offer your brand masterful marketing lessons. As social media is playing a more active role in our lives, paying close attention to how your brand is being talked about is critical. And harnessing the power of influencer marketing could help boost your visibility and credibility in the eyes of consumers.

Marketing 97

Marketing Social Media Fashion Advertising 97

GetFeedback

NOVEMBER 23, 2019

Benioff explained we are in an intelligence revolution — most people have an Amazon or Google smart home device — and as such, customers have a new level of expectation when it comes to trusting a brand. Today, the stakes are much higher for brands. . The brand has released a new bag called Porte-Documents Jour.

Conference 48

Conference Case Study Fashion Customer Expectations 48

NetBase

AUGUST 13, 2020

Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. And brands are finding that the importance of differentiating their offering for distinct segments is super important this pandemic season for precisely that reason. Everything the social web offers, your brand should be analyzing, in fact.

Consumers 97

Consumers Brands Social Media Analytics 97

SurveySensum

MARCH 14, 2025

But how to design it flawlessly and make a mark in the market? This is where Market Research comes in. Whether you’re a startup rolling out a new product or a brand looking to expand, market research is the foundation of success. What is Market Research? How can I position my brand for success?

Marketing 52

Marketing Social Media How To Trends 52

Optimove

JUNE 2, 2022

Brands who read the marketing map properly understand that diversity is not just a hot trend but a shift in how we see, understand, market to, and treat our counterparts, whomever they are. The post Pride in Diversity: Four Brands That Nailed Their Inclusion Messaging appeared first on Optimove.

Brands 97

Brands Fashion Social Media Trends 97

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.

Customer Engagement 205

Customer Engagement Engagement Marketing Fashion 205

BirdEye

NOVEMBER 21, 2023

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 111

Marketing Social Media Advertising Brands 111

C3Centricity

APRIL 29, 2020

Personally, I’m happy to order my usual brands online and have them delivered, especially when they’re cumbersome, like pet food, drinks, tinned and paper products. Several home improvement brands and stores are already offering apps which allow customers to see their potential purchases in their homes. Am I being naive?

Retail 240

Retail Apparel Transportation Trends 240

GetFeedback

OCTOBER 21, 2019

A recent study by PwC found that one in three consumers will walk away from a brand they love after just one negative experience. What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. A lack of buy-in on the importance of CX.

Customer Experience Management 199

Customer Experience Management Strategy Customer Experience Management 199

Brandwatch CX

DECEMBER 15, 2023

There are various definitions of brand health. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. Each metrics plays its own role, but they fit together to make your brand a powerful asset. Each aspect of brand health is important in its own way.

Measurement 105

Measurement Brands How To Metrics 105

Retently

MARCH 17, 2025

Thats why we interviewed over 20 CX professionals managing fast-scaling ecommerce brands and high-performing customer support teams to uncover what makes a CX report actionable, relevant, and actually useful for stakeholders. Marketing Campaign Impact : Did a recent ad increase ticket volume? Shipping Performance : Did delays increase?

Report 90

Report How To Effort Score NPS 90

Alida

APRIL 19, 2017

A renowned luxury fashion brand announces deep job cuts. America has way too many malls, and the decline is an inevitable correction of the market. For many high-end companies, for instance, discounting prices will hurt both their revenue and their brand equity.

Retail 173

Retail Company Sports Fashion 173

Optimove

MARCH 11, 2025

Brands that harness AI gain a competitive edge, fostering deeper loyalty and driving revenuejust as Swifts marketing strategies anticipate what keep fans engaged, album after album Era after Era. Tailored Marketing Campaigns AI-driven insights allow brands to craft relevant, timely messages that resonate with audiences.

Trends 52

Trends Social Media How To Analytics 52

Eptica

MARCH 21, 2019

Date: Thursday, March 21, 2019 Author: Olivier Njamfa - CEO & Co-Founder How does CX impact brand trust? Author: Olivier Njamfa - CEO & Co-Founder Trust is central to any brand’s relationship with its customers. The Eptica Digital Trust study aims to analyze just how successfully UK brands are achieving these fundamentals.

Brands 80

Brands Self Service Insurance Fashion 80

Brandwatch CX

DECEMBER 15, 2023

There are various definitions of brand health. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. Each metrics plays its own role, but they fit together to make your brand a powerful asset. Each aspect of brand health is important in its own way.

Measurement 98

Measurement Brands How To Metrics 98

CSM Magazine

MAY 31, 2023

If you’re running a fashion ecommerce business, you likely know that there are countless moving parts to keep track of – from inventory management to order fulfillment and tracking, and beyond. There are lots of benefits to automating your fashion business, such as: 1. That’s where software automation comes in.

Fashion 52

Fashion Software Ecommerce Return on Investment 52

Kerry Bodine

MAY 3, 2022

In a recent survey of 1500+ marketing leaders, customer engagement platform Braze found that three of the top four challenges that marketers face related to customer engagement revolve around data: Collecting, integrating, and managing data (32% of respondents listed this as a concern). If you answered “data,” you’re not alone.

Customer Engagement 156

Customer Engagement Engagement Fashion Banking 156

Beyond Philosophy

SEPTEMBER 17, 2020

We had Claudia Townsend, associate professor of marketing at the University of Miami at the Miami Herbert Business School, as a recent podcast guest. ” As a result, the focus on aesthetics has become universal in marketing efforts today. . Townsend chose to study it because there was shockingly little academic research on it.

Fashion 163

Fashion Financial Study Report 163