ERDM

FEBRUARY 12, 2018

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” So how do marketers step up and deliver? I want more than just simplistic buying history-based emails."

Fashion 58

Fashion Omni-Channel Consumers Communication 58

Eptica

MARCH 14, 2018

They want an easy, transparent experience from brands that treat them well, value their time and reduce friction in all areas. How are UK banks doing in terms of the customer experience? But it is far from perfect in a number of areas – especially when compared with brands in other sectors.

Banking 49

Banking Self Service Customer Experience Effort Score 49

Eptica

FEBRUARY 26, 2016

With so much spend now gravitating online, it’s particularly important for bricks and mortar retailers to match or even exceed online customer experience if they want to thrive. How can the physical store environment distinguish itself from an online experience?

Retail 48

Retail Customer Experience Apparel Ecommerce 48

Maru Group

DECEMBER 18, 2018

Despite hitting the headlines recently with lower-than-anticipated growth, it was online fashion pioneers ASOS who top the league table. They not only offer a great customer experience across desktop and mobile but also maintain a good performance across customer contact touchpoints, including live chat. After sales care.

Retail 40

Retail Touchpoint Fashion Comparison 40

Qualtrics

OCTOBER 10, 2019

Increasingly, online and offline customer experiences form part of a merged ecosystem where shoppers move freely between multiple channels. To provide the levels of ease and personalization customers now expect, brands must engage their audiences seamlessly across all touchpoints. Multiple channels, one customer relationship.

Retail 34

Retail Travel Multi-Channel Fashion 34

Smith+co CX

APRIL 23, 2013

Like Phoenix arising from the ashes, retail brands Jessops and HMV have both returned to the high street albeit in a stripped down, leaner form. Both brands were much loved by their customers and had a reputation for being pretty good at what they did. The answer to that question is ‘maybe’. Here’s why.

Retail 31

Retail Customer Experience Multi-Channel Fashion 31

C Space

MAY 22, 2020

The Brand Move Roundup – May 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. It will be a brand new world, but it will still be deeply enriching.”

Brands 52

Brands Hotels Travel Airlines 52

Optimove

DECEMBER 25, 2024

. #2 – Make It a Digital Powerhouse Black Fridays transformation into a digital shopping event has helped it sustain relevance in an increasingly e-commerce-driven world where shopping online is becoming the primary method for customers to access deals, driven by convenience and speed.

Sales 52

Sales Strategy Gamification Retail 52