Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. For starters, it isn’t financially sustainable. This led many banks in Europe to close their rewards program over the past three years.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Optimove

JULY 18, 2023

By excluding them, you protect against financial losses and maintain fairness for genuine players, but it also helps tailor promotions, allocate resources efficiently, and maximize marketing impact. Reward loyalty and long-term engagement: Shift the focus from quick-hit bonuses to long-term player loyalty.

How To 40

How To Rewards Programs Loyalty Loyalty Programs 40

delighted

JUNE 1, 2022

Most importantly, a high lifetime value shows a degree of brand loyalty. For the second part of the formula, you need to dive into your figures and calculate how long the average customer has a relationship with your brand. True data-driven companies don’t predict what customers find valuable about their brands.

Net Promoter Score 71

Net Promoter Score Customer Retention Self Service Loyalty 71

Qualtrics

APRIL 22, 2020

Across every industry, how you respond to the crisis and these seismic shifts in behavior will have a lasting impact on how your brand comes out the other side. Retail Banking and Financial Services. In short, our priorities have shifted — and no one knows for how long.

Hospitality 29

Hospitality Retail Rewards Programs Analysis 29

Service Untitled

OCTOBER 15, 2010

Granted, there is a rewards program, but my usual discount is $1.50, and I have to use it within a few weeks otherwise the offer expires. Incentives for new customers are commonly very aggressively marketed; more than “rewards&# or “discounts&# for current customers.

Rewards Programs 44

Rewards Programs Loyalty Loyalty Programs Exercises 44

SmartKarrot

JUNE 1, 2020

Conventionally, Customer retention refers to the number of customers doing business with a company at the end of financial years and expressed as a percentage of those who have been active customers since the start of the year. Use loyalty schemes to add-customer perceived value. Keep your customers informed.

Customer Retention 10

Customer Retention Social Media Rewards Programs Loyalty 10

Kayako

MAY 30, 2017

People are becoming fickle and disloyal to specific brands” say some marketing experts who also advise businesses to focus on chasing new clients. Costello also discusses how meeting unrecognized needs creates brand evangelists, meeting desires creates commitment, and meeting expectations creates satisfaction.

Loyalty Programs 184

Loyalty Programs e-support Self Service Video 184

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

PK

MAY 12, 2020

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. In short, mobile empowers brands to engage customers in new ways. Think beyond discounts and cashback.

Loyalty 52

Loyalty Loyalty Programs Apparel Guidelines 52

SmartKarrot

NOVEMBER 2, 2020

It will help increase brand loyalty which translates to customer loyalty and retention.”. Paige is a marketing and branding expert at Mavens & Moguls. In contrast, customers who have a fantastic first experience are likely to have a high retention rate and become brand ambassadors.”.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. Using that information, our focus is to provide strategies for growth and long-term customer retention while serving as a partner in disruption for challenger brands looking to uncover new growth by reshaping the restaurant category.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. Using that information, our focus is to provide strategies for growth and long-term customer retention while serving as a partner in disruption for challenger brands looking to uncover new growth by reshaping the restaurant category.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. A few – such as Tarte, a US cosmetics brand – are way ahead of the game.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

OCTOBER 29, 2019

If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating? Of course, dishing out ‘value’ sounds scary to a chief financial officer. This may seem to make rewards pricing more complicated. The answer is simple.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Trust issues.

Loyalty 36

Loyalty Consumers Brands Airlines 36