Lumoa

FEBRUARY 9, 2023

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be. So why should you care?

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Calabrio

FEBRUARY 26, 2025

Employees want to see a clear path forward, and businesses that invest in employee development experience higher retention and performance levels. Discover how Calabrios workforce solutions can help you reduce attrition, enhance employee engagement, and improve customer satisfaction.

Customer Satisfaction 162

Customer Satisfaction Self Service Gamification Employee Engagement 162

Influitive

OCTOBER 14, 2020

Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. The post Gamification Alone Can’t Modernize Customer Communities appeared first on Influitive.

Gamification 92

Gamification Customers Tools Interaction 92

ECXO

JUNE 3, 2024

For example, if you’re choosing between two brands and only recognize one, you might assume the recognized brand is better. It’s pretty clear how these habits and shortcuts affect the way people make decisions about brands, products, or services, don’t you think? Link to original post: Do you have a lazy brain?

Gamification 332

Gamification Innovation Infographics Resources 332

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. Read more about AI-orchestrated gamification here.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

rethinkCX

FEBRUARY 17, 2025

In todays competitive market, understanding the psychology behind customer loyalty can help brands cultivate long-lasting relationships with their audience. By leveraging emotional connections, personalized experiences, and trust-building strategies, businesses can turn one-time buyers into brand advocates.

Loyalty 52

Loyalty Brands Loyalty Programs Rewards Programs 52

Experience Investigators by 360Connext

JUNE 22, 2021

The relationship between a brand and its customers is like any other relationship. Those are important parts of the customer journey, but the overlooked opportunities may lie in the customers who are drifting away from the brand due to neglect. These are customers who are not happy or just “meh” about what your brand does for them.

Customer Journeys 297

Customer Journeys e-support Customers Loyalty 297

Optimove

JULY 8, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: AI-orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement. Real-Time Personalization: With AI orchestration, gamification can be personalized in real-time.

Gamification 64

Gamification Multi-Channel Sports Social Media 64

Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Gamification 69

Gamification Sports Multi-Channel CRM 69

Playvox

JANUARY 30, 2024

One strategy is incorporating gamification in the workplace. Implemented correctly, gamification can increase motivation and engagement. What is Gamification? Why Gamification? Gamification works well within a contact center environment because it leverages a number of game mechanics to keep agents engaged and focused.

Gamification 79

Gamification Contact Center Training Feedback 79

Optimove

DECEMBER 31, 2024

Zero-Party Data Value : Consumers willingly share preferences in exchange for better experiences; brands using zero-party data see 15% higher response rates. Subscription Models Grow : Subscriptions surge as brands using tailored AI journeys see a 20% reduction in churn and increased recurring revenue.

Customer Engagement 69

Customer Engagement Trends Engagement Loyalty Programs 69

Optimove

MARCH 20, 2025

From gamification and AI-driven personalization to unlocking the full potential of Optimoves platform, attendees walked away with the tools and strategies to future-proof their marketing and embrace Positionless execution. This session explored how to turn passive browsing into active engagement with predictive content recommendations.

Connections 52

Connections Gamification Marketing CRM 52

rethinkCX

FEBRUARY 17, 2025

With customer expectations rising , brands must leverage personalization, AI, and proactive support to maintain loyalty and reduce churn. Personalization Increases Engagement Consumers expect tailored experiences, with 80% more likely to do business with a brand that offers personalized interactions (Epsilon).

Gamification 52

Gamification Engagement Customer Engagement e-support 52

Optimove

JULY 8, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: AI-journey orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement. Real-Time Personalization: With AI-journey orchestration, gamification can be personalized in real-time.

Gamification 59

Gamification Multi-Channel Sports CRM 59

Lithium

MAY 24, 2022

We are very excited to be joined by the Head of Partner & Customer Engagement for Lyft Bikes, Scooters & Transit, Chris Vetrano ( ). This Khoros Titan found his passion for engagement after being inspired by the Pop Music Industry and running his own American Idol Fantasy league.

Gamification 96

Gamification Loyalty Brands Consulting 96

Optimove

JANUARY 6, 2025

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more Key Takeaways Retention: Brands can have between 15% to 60% of monthly customers only be one-time buyers. Read more about gamification in marketing. Read more about driving retention after the holidays.

Fashion 59

Fashion Gamification Omni-Channel Loyalty Programs 59

NICE inContact

APRIL 11, 2018

The company handles customer service for 30-plus clients based in five different countries—Sweden, Denmark, Norway, Finland and Latvia—including numerous international brands in the retail, streaming media and insurance industries. Global business process outsourcing (BPO) presents some formidable challenges for Webhelp Nordic.

Gamification 162

Gamification Social Media Insurance Retail 162

Retently

AUGUST 15, 2024

Key Takeaways CSAT surveys focus on a customer’s immediate feelings about a specific interaction (such as, after a ticket is resolved) or experience with your brand (like, how smoothly a delivery was handled). As a matter of fact, there are about twice as many CSAT tools than NPS available, particularly for brands. Let’s get started!

Ecommerce 106

Ecommerce Retail Software Brands 106

Beyond Philosophy

JUNE 11, 2015

Several years ago, one executive of a game design firm defined gamification as “a loyalty program on steroids, functional software that looks and plays like a game and a real world activity with feedback and challenges.” This example is consistent with some overall gamification trends.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

TechSee

SEPTEMBER 29, 2020

Contact center leadership must think strategically and find sustainable call center cost reduction strategies that do not compromise the quality and efficiency of the brand’s service. However, these drastic measures are usually short term as they negatively affect CX and employee morale. Reduce second-time calls with better FCR.

Call Center 196

Call Center Self Service Strategy Contact Center 196

Optimove

JULY 29, 2024

Gamification Optimove revolutionizes customer engagement by powering the first AI-Orchestrated Gamification Solution. Optimove seamlessly integrates with gamification leaders Captain Up and Gamanza to unlock the entire customer journey, creating captivating experiences that keep your audience engaged and eager for more.

Gamification 40

Gamification CRM Touchpoint Customer Journeys 40

Alida

APRIL 5, 2017

Enter: The kings of customer-centric service, interaction and engagement—retail brands. By following examples set by successful retail brands, health care providers can devise new ways to better engage current patient populations and expand their reach to new demographics. Realize that people do have other choices.

Retail 154

Retail Customer Base Strategy Rewards Programs 154

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. Here, we will explore the latest strategies shaping loyalty programs in 2025 and what they mean for your brand. This affects everyone.

Loyalty 52

Loyalty Trends Strategy Loyalty Programs 52

Optimove

AUGUST 12, 2024

In iGaming and sports betting, this just right gamification zone helps operators gain higher player satisfaction, retention, and deeper engagement. In this post, discover how Optimove’s AI-orchestrated gamification keeps players engaged by striking the perfect balance between challenge and ease.

Gamification 52

Gamification Engagement Sports Multi-Channel 52

Optimove

APRIL 27, 2023

By the time you get back to the office, you’ll have spent your entire lunch hour enjoying the fun of app gamification — and with a recent study by App Annie telling us that 70% of the world’s 2,000 largest companies are using gamification in their mobile apps, you won’t be alone. Increased spend?

Gamification 52

Gamification Loyalty Programs Loyalty Study 52

rethinkCX

FEBRUARY 23, 2025

Predictive options save time and elevate perceptions of your brands smarts. By mid-2025, 50% of call centers will use gamification to upskill agents, improving retention and CX delivery. Gamification cuts training time by 20% and lifts first-call resolution rateskey to stellar customer experience in call centers.

Call Center 52

Call Center Self Service Trends Customer Experience 52

Optimove

FEBRUARY 23, 2025

1 – The State of CRM Marketing Last year, we described CRM Marketing as an air traffic control system where brands orchestrate millions of customer interactions with precision. For the most sophisticated brands, that analogy still holds. But 2024 brought new possibilities.

Multi-Channel 52

Multi-Channel Gamification Self Service CRM 52

Optimove

DECEMBER 18, 2024

Player Retention as a Priority: European operators emphasize player retention through loyalty segmentation, gamification, and reactivation campaigns, which LATAM operators can adopt to reduce churn and drive long-term revenue.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

Calabrio

OCTOBER 15, 2019

The ONE Awards celebrate customers finding innovative ways to meet growing customer and workforce demands, improve employee engagement and satisfaction, and ultimately enrich human interactions with their brand. THE ONE AWARDS WINNERS. More than half of Idaho Central’s agents maintain a perfect attendance record. The Engager – Blue Ridge.

Contact Center 40

Contact Center Self Service Gamification Analytics 40

Lithium

OCTOBER 12, 2022

The idea was that if you added some version of gamification and the proper motivation to community users, the digital community would outperform most of its competitors. Gamification floats through various strategies and online communities, but what exactly is gamification in the context of digital communities?

Gamification 52

Gamification Entertainment Video System 52

Optimove

NOVEMBER 15, 2022

Recent estimates tell us that there are around 68 million Gen Z’ers in the United States, 74% of which are willing to spend more with a brand that delivers a great customer experience. In short, brands have to be vocal about their values and principles all while backing them up with actions. Tip #1: Make it personal. Even better?

Tips 105

Tips Gamification Engagement Marketing 105

Michelli Experience

DECEMBER 5, 2017

By contrast, success can have the opposite effect because people often don’t want to risk their success or brand equity to try something new. I have been blessed to work with many brands who, during my journey with them, have moved through significantly different phases of their development including: Emergence. Early Growth.

Gamification 113

Gamification Consulting Study Customer Centricity 113

ChurnZero

MARCH 7, 2025

Well-managed communities are proven to increase customer retention, provide valuable product insights, expand brand awareness, and improve overall customer satisfaction. Additionally, 60% have solved a problem through a digital community, and 78% have engaged directly with brands at least once per quarter.

How To 52

How To Roadmap Self Service Gamification 52

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Promote content created by your followers with branded hashtags.

Social Media 98

Social Media Brands Video Entertainment 98

Michelli Experience

DECEMBER 5, 2017

By contrast, success can have the opposite effect because people often don’t want to risk their success or brand equity to try something new. I have been blessed to work with many brands who, during my journey with them, have moved through significantly different phases of their development including: Emergence. Early Growth.

Gamification 100

Gamification Consulting Study Customer Centricity 100

Michelli Experience

JANUARY 17, 2017

Game theory obviously plays a role in “gamification” of mobile apps, online contests, or even the creation of buying incentives. In other business settings, “story” often involves providing an emotionally engaging context for a branded customer experience and finding ways to have customers meld their personal story with your brand story.

Customer Experience 100

Customer Experience Gamification Banking Sports 100

Optimove

MARCH 3, 2025

Gamification to Increase Player Engagement Gamification introduces elements of fun and competition that can significantly boost engagement and are among the best player retention strategies. The Guide to Re-Engaging Lapsed Customers Identify at-risk and lapsed customers and bring them back with this guide. Download Now 10.

Strategy 52

Strategy Gamification Loyalty Innovation 52