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Do you have a lazy brain? Why is this relevant for CX?

ECXO

For example, if you’re choosing between two brands and only recognize one, you might assume the recognized brand is better. It’s pretty clear how these habits and shortcuts affect the way people make decisions about brands, products, or services, don’t you think?

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The role of emotions in CX and how you can use them to design better experiences

ECXO

The emotions in CX Emotions have a pivotal role in the customer experience and can significantly impact customer loyalty and repeat purchases. While these are necessary, they are often not sufficient in driving customer loyalty and repeat purchases. This includes factors such as price, quality, and convenience.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center. Nobody granted those loans on a whim.

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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly.

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{Infographic} Is Business a Game? Customer Experience Lessons from Gaming

Michelli Experience

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