ECXO

JANUARY 30, 2024

For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. They may also be more inclined to recommend the brand to others, further increasing the company’s customer base. This is what the famous NPS attempts to measure.

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Currency Alliance

APRIL 10, 2021

The points can help cover up some inconsistencies, add gamification dynamics to the relationship, and help in keeping score. Emotional attachment to a brand also means customers are more forgiving when things go wrong. When most brands talk about improving personalization, they really mean better targeting to improve conversion.

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Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

I’m not going to quote a bunch of statistics, but if loyalty programs did not generate positive ROI, thousands of top brands would have given up on them decades ago. In fact, the most loved brands usually don’t have a points-based loyalty program at all. Let’s first acknowledge that loyalty programs work. referring friends.

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Loyalty Programs Loyalty How To Touchpoint 52