CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. Here, we will explore the latest strategies shaping loyalty programs in 2025 and what they mean for your brand. This affects everyone.

Loyalty 52

Loyalty Trends Strategy Loyalty Programs 52

CSM Magazine

APRIL 3, 2025

Transforming Customer Engagement with NFTs and Loyalty Programs Web3 platforms are leveraging non-fungible tokens (NFTs) and blockchain-based loyalty programs to reimagine customer engagement strategies: Dynamic Rewards : Traditional loyalty programs are static, often requiring customers to accrue points that may have limited value.

Customer Experience 52

Customer Experience Loyalty Programs Government Gamification 52

rethinkCX

FEBRUARY 17, 2025

With customer expectations rising , brands must leverage personalization, AI, and proactive support to maintain loyalty and reduce churn. Personalization Increases Engagement Consumers expect tailored experiences, with 80% more likely to do business with a brand that offers personalized interactions (Epsilon).

Gamification 52

Gamification Engagement Customer Engagement e-support 52

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

Optimove

DECEMBER 18, 2024

Player Retention as a Priority: European operators emphasize player retention through loyalty segmentation, gamification, and reactivation campaigns, which LATAM operators can adopt to reduce churn and drive long-term revenue.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

Beyond Philosophy

JUNE 11, 2015

Several years ago, one executive of a game design firm defined gamification as “a loyalty program on steroids, functional software that looks and plays like a game and a real world activity with feedback and challenges.” This example is consistent with some overall gamification trends.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. This brand loyalty is reinforced by an ongoing positive relationship between a customer and a business and damaged by poor experiences.

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

Optimove

FEBRUARY 12, 2025

The Big Picture: Post-holiday customer retention strategies go beyond driving immediate salestheyre about fostering long-term relationships and building brand loyalty. By crafting specific journeys for one-time customers, brands can increase the likelihood of turning them into loyal, repeat shoppers. #

Customer Retention 52

Customer Retention Strategy Loyalty Programs eBook 52

PK

JANUARY 25, 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

Loyalty Programs 53

Loyalty Programs Loyalty Gamification Consumers 53

Optimove

APRIL 27, 2023

By the time you get back to the office, you’ll have spent your entire lunch hour enjoying the fun of app gamification — and with a recent study by App Annie telling us that 70% of the world’s 2,000 largest companies are using gamification in their mobile apps, you won’t be alone. Increased spend?

Gamification 52

Gamification Loyalty Programs Loyalty Study 52

CSM Magazine

OCTOBER 21, 2024

Music that matches the pace of your brand (so maybe skip the techno at 10 a.m. User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort. Gamification can work wonders here too.

Retail 52

Retail Engagement Customer Experience Tips 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

DCX

DECEMBER 29, 2024

billion wearable tech superstar, has cracked the code on gamification. The big takeaway: Gamification works because it makes the boring stuff fun. Whether you’re designing a loyalty program or trying to jazz up your digital experience, take a page from Whoop’s playbook. What’s wrong with NPS?

NPS 52

NPS Gamification Effort Score Customer Centricity 52

Optimove

MARCH 3, 2025

Loyalty and VIP Programs That Reward Consistency Loyalty cards and VIP programs are excellent ways to keep players coming back. These programs reward players for their continuous engagement and provide them with exclusive perks based on their activity level. Download Now 10.

Strategy 52

Strategy Gamification Loyalty Innovation 52

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Promote content created by your followers with branded hashtags.

Social Media 98

Social Media Brands Video Entertainment 98

Optimove

SEPTEMBER 16, 2024

lottery brands to stay competitive. By adopting these proven tactics, you can boost player engagement, attract younger audiences, and build stronger loyalty—essential for thriving in today’s evolving market. Send out personalized promotions to boost loyalty. Promote responsible gaming with proactive tools and messaging.

Gamification 52

Gamification Marketing Loyalty Programs Social Media 52

ECXO

JANUARY 30, 2024

For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. They may also be more inclined to recommend the brand to others, further increasing the company’s customer base. This is what the famous NPS attempts to measure.

Rewards Programs 156

Rewards Programs Loyalty Brands Connections 156

Comm100

SEPTEMBER 22, 2016

Starbucks is able to succeed as a global brand, operating in over 23,000 locations worldwide, because of their keen focus on the customer experience. But the true purpose of every support team venture is to create customer loyalty. After all, customer loyalty is what will generate long-term revenue for your company.

Customer Service 100

Customer Service Case Study Gamification Culture 100

Beyond Philosophy

APRIL 6, 2016

For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches. They are looking for better experiences across channels, as well as reasons to spend.

Gamification 60

Gamification How To Wireless Loyalty Programs 60

Beyond Philosophy

APRIL 6, 2016

For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches. They are looking for better experiences across channels, as well as reasons to spend.

Gamification 60

Gamification How To Wireless Loyalty Programs 60

Retently

APRIL 5, 2024

Understanding Retail Customer Experience Customer experience in retail refers to the perception and sentiment of shoppers toward a brand throughout their journey – from the first point of contact to post-purchase interactions. Innovative retailers are leveraging technology to enhance the in-store experience and boost brand awareness.

Retail 78

Retail Engagement Strategy Customer Experience 78

SurveySparrow

FEBRUARY 22, 2024

This not only helps in retaining customers but also turns them into advocates for your brand. Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. This consistent engagement keeps your brand on customers’ minds.

Customer Retention 52

Customer Retention Software Gamification e-support 52

ShepHyken

FEBRUARY 18, 2024

My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup. Our CX research finds that 76% of customers are more likely to return to a company with a rewards or loyalty program. Seriously, there are good tips.

Customer Service 65

Customer Service Net Promoter Score Loyalty Programs Gamification 65

SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Real-Life Brand Example: Disney+ Disney+ is a prime example of how personalization transforms customer experience. This commitment creates Apple enthusiasts, turning users into brand advocates. So, how to do it?

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. A few – such as Tarte, a US cosmetics brand – are way ahead of the game.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

SurveySensum

JULY 9, 2024

From sending personalized recommendations to sending personalized offers or discounts on birthdays, anniversaries, etc, this personal touch creates an engaging connection between the customer and the brand – one that the customer keeps coming back to. Their Loyalty Programs. Yes, that’s right. In 2016, Starbucks had $1.2

NPS 52

NPS Loyalty Loyalty Programs Effort Score 52

InteractionMetrics

FEBRUARY 20, 2025

Your Net Promoter Score (NPS) isntjust another numberits a direct reflection of customer trust and customer loyalty. A high NPS means happy customers who are eager to spread the word about your business, fueling growth and strengthening your brand reputation. Average spend: How does customer loyalty impact revenue?

NPS 52

NPS Net Promoter Score Strategy How To 52

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. These engaged customers, in turn, share their delightful experiences with friends and family, acting as brand ambassadors and attracting new customers to the coffee shop.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Gamification, for instance.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Clicktools

MAY 30, 2017

Before you say you reward all your loyal customers handsomely, consider this: Most loyalty rewards don’t make much of a difference for the long term. The term loyalty has morphed into short-hand speak for loyalty programs. Gamification is not a new concept. Why not gamify this?

Gamification 51

Gamification Loyalty Programs Customers Loyalty 51

BirdEye

NOVEMBER 20, 2023

This strategy transforms satisfied customers into brand champions who actively refer new business. Thanks to smart referral marketing software tools, it’s now easy to implement referral programs that drive results. Post Affiliate Pro Post Affiliate Pro is designed for businesses running affiliate programs.

Software 64

Software Marketing Multi-Channel e-support 64

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

ShepHyken

DECEMBER 5, 2022

So, our first article comes from the hospitality industry with five “guest loyalty” trends that should be considered by every business. An updated loyalty program can help keep you connected to customers. 3 Ways to Build Fierce Brand Loyalty by Sue Bevan Baggott and Jennifer Scheehle.

Customer Service 73

Customer Service Hospitality e-support eBook 73

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

ProProfs Chat

APRIL 25, 2019

Build a Customer Loyalty Program. This can be done through the channels of customer loyalty or rewards. Loyalty bonuses, gamification, user-generated content are simple but effective tools you can use to increase customer retention. Related Read: Boost Your Business Growth Using Customer Satisfaction Score.

Customer Retention 66

Customer Retention Net Promoter Score How To Social Media 66

Optimove

MARCH 14, 2024

The image below shows how brands can segment their players so that each target group receives the most relevant and personalized messages with their preferred content, offer, channel, and more. Use Euro loyalty programs and gamification: Establish special loyalty programs and gamified campaigns specifically designed for the mega-event.

Tips 52

Tips Marketing Sports Gamification 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52