Brands Gamification Loyalty Programs Measurement 
ShepHyken
MAY 26, 2023
This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.
ProProfs Chat
SEPTEMBER 9, 2020
“How do we get ardent customers for our brand?”. If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. Before turning into global names, brands like Starbucks and Amazon might have faced the same challenge. What is a Customer Loyalty Program?
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Kitewheel
JULY 27, 2020
Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. This brand loyalty is reinforced by an ongoing positive relationship between a customer and a business and damaged by poor experiences.
Beyond Philosophy
JUNE 11, 2015
Several years ago, one executive of a game design firm defined gamification as “a loyalty program on steroids, functional software that looks and plays like a game and a real world activity with feedback and challenges.” This example is consistent with some overall gamification trends.
SurveySensum
SEPTEMBER 21, 2023
In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. But there’s a vital step between wanting to retain customers and actually measuring your success – that’s where the Customer Retention Rate comes in. Now, you might be wondering why this matters.
ShepHyken
FEBRUARY 18, 2024
My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup. Our CX research finds that 76% of customers are more likely to return to a company with a rewards or loyalty program. Seriously, there are good tips.
Retently
APRIL 5, 2024
Understanding Retail Customer Experience Customer experience in retail refers to the perception and sentiment of shoppers toward a brand throughout their journey – from the first point of contact to post-purchase interactions. Innovative retailers are leveraging technology to enhance the in-store experience and boost brand awareness.
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